12.5 million consumer coupons "extended" in October 188bet sports betting consumption season

Author of this article: Wang Weiyi 2020-09-29
The 188bet sports betting Consumption Season has been launched for nearly 4 months,The energy to activate the market remains。

88 consumption promotion activities、26 events、729 cultural activities...a series of consumption-promoting activity numbers means that 188bet sports betting consumption will press the fast forward button in October。September 28,188bet sports betting Business Daily reporter learned from the 188bet sports betting Municipal Commerce Bureau,In October, the “National Fashion Month” will organize 88 consumption promotion activities。Also,Since the launch of 188bet sports betting Consumption Season,188bet sports betting has held more than 600 activities,The brand effect of 188bet sports betting Consumer Season is gradually revealed。

88 188bet sports betting

The 188bet sports betting Consumption Season has been launched for nearly 4 months,The energy to activate the market remains。September 28,188bet sports betting Business Daily reporter learned from the 188bet sports betting Municipal Commerce Bureau,188bet sports betting will take advantage of National Day、Carry out a series of promotional activities during the golden period of Mid-Autumn Festival,Promote the orderly and steady recovery of 188bet sports betting’s consumer market。

Liu Meiying, deputy director of the 188bet sports betting Municipal Bureau of Commerce said,During the National Day holiday,188bet sports betting will launch the "Awakening of Origins, National Trendy 188bet sports betting Products" - the first festival of 188bet sports betting consumer season、Night Capital-Prism Theater Festival、Coffee Tasting Tour、2020 188bet sports betting Paragliding Open、"Dream Cup" Football Carnival,Released 10 routes for the second season of "Walking in 188bet sports betting"、88 various forms of consumption promotion activities including the ten most beautiful moon-viewing spots in 188bet sports betting during the Mid-Autumn Festival。

The new batch of 188bet sports betting consumption coupons will continue to be issued。It is reported,October,188bet sports betting will issue a total of 12.5 million consumer coupons in 7 batches,Including takeaway coupons、Offline dining and shopping coupons、Smart product coupon。188bet sports betting consumer voucher participating companies will strengthen their local promotion efforts,Expand the scope of use,Further increase the write-off rate。

Introduced by the relevant person in charge of the 188bet sports betting Municipal Sports Bureau,October,188bet sports betting plans to host 70 sports events。Main competitions include football、Basketball、Badminton、Tennis、Bicycle、Athletics、Shooting and archery、Golf、Gliding、Martial arts, etc.。

“National Day” meets the Mid-Autumn Festival,Cultural tourism activities also focus on traditional cultural connotations。Introduced by Zhang Jing, Director of the Resource Development Department of 188bet sports betting Municipal Culture and Tourism Bureau,October,188bet sports betting will release “Walking in 188bet sports betting Season 2” and “The Most Beautiful Mid-Autumn Festival in 188bet sports betting、30 themed routes including “The most sentimental moon-viewing resort” and “Searching for Autumn in 188bet sports betting – the most beautiful red leaf viewing route”。Also,188bet sports betting will carry out 792 mass cultural activities to celebrate the "Double Festival",Series of cultural activities for capital citizens,City、District、Jiexiang、Fourth level linkage between communities and villages。Also,436 theatrical performances are ready to go,Performance types include traditional opera、Parent-child drama、Drama、Concerts, etc.。

According to statistics,Since the launch of 188bet sports betting Consumption Season on June 6,More than 600 theme activities have been carried out continuously,The brand effect of 188bet sports betting Consumer Season is gradually revealed。Rich theme activities bring huge recovery potential to the capital’s consumer market。

Famous domestic products “reflow”

On the road to helping foreign trade companies switch to domestic sales,Let’s take advantage of 188bet sports betting’s consumption season。

During the National Day holiday,Many well-known brands that are exported to domestic sales, such as Beiboni and Ginger Tea, will be unveiled in 188bet sports betting,Taking advantage of the opportunity of the "188bet sports betting First Release Festival",Use new products to display together、Roadshow method,Provides a display platform for foreign trade companies to expand domestic demand markets,Expand domestic sales channels for marketable export products,Expand brand awareness。

In the past year,Chinese brands are quietly rising,Favored by many young consumers born in the 1990s and 1995s。Previously,Mentioned in "New Knowledge on Generation Z Lifestyle" released by Xiaohongshu,At the brand selection level,"Post-95s" seem to no longer be superstitious about big names,Domestic products have become the new favorite of consumers,Both publication volume and search volume increased significantly。

The "National Trend Jingpin Month" has set up four sections, including "Jingxuan Intelligent Manufacturing", "Jingdian Heritage", "Jingpin Market" and "Jingzhi Life"、More than 100 188bet sports betting。

In the "188bet sports betting First Release Festival" of Guochao·Jingzhi Life Section,China Li Ning、China Leap、Pathfinder、More than 40 new products of national fashion brands including Snow Lotus were unveiled。

Also,188bet sports betting will also organize Shunmei、Yiwen and other clothing and apparel companies,Caibai、Guohua and other gold and silver jewelry companies and beauty brands, etc.,Set up national trend special promotion pages and mini programs,Boost China’s consumption of apparel, gold, silver and jewelry。

Select the intelligent manufacturing sector in Guochao·188bet sports betting,188bet sports betting Municipal Organization JD.com、Gome、Suning、Xiaomi、Huawei、Retail platforms such as Juran Home and home appliance brands,With smartphone、Smart Wear、Smart Speaker、Intelligent robot、Mainly in smart home products and other product categories。JD consumption data display,The transaction volume of smart devices purchased by 188bet sports betting consumers is 17 percentage points higher than the national level,Service consumption in 188bet sports betting、Tasteful consumption is also far ahead。

Seeking business opportunities through interactive experience

Superposition of "National Day" and Mid-Autumn Festival,Promoting consumption is highly anticipated。Lai Yang, President of 188bet sports betting Jingshang Circulation Strategy Research Institute said,From a traditional perspective,October is the peak consumption period in the "Golden Nine and Silver Ten" period,If brand companies can conduct better marketing during this period、Promotion,will drive strong consumption。Judging from the overall consumption situation this year,Affected by the epidemic in the first half of the year,Commodity consumption is mainly based on basic consumption,In May-August,Consumption craze gradually returns,But not yet fully released,With the brand、Merchant gives more promotional discounts,Consumption data will see stronger growth。

Also,Lai Yang mentioned,Consumption patterns are also changing,Consumers not only want to buy physical goods,I also hope to participate more in cultural and artistic entertainment experiences and interactions,This immersive experiential consumption will be the main driving force for future consumption growth。Judging from the latest event schedule,188bet sports betting consumer season content is more diversified,It is also more attractive to consumers。For enterprises,Your own operations and business models can also be used to make strategic adjustments。

Lai Yang’s suggestion,In the past, brand promotions were mostly based on product display,During 188bet sports betting consumption season,Whether it is a brand or a merchant,You can try to add interactive activities,Let consumers participate。Through interactive activities,Export brand image to consumers、Brand Concept。

Despite the cooler weather,But “open” neighborhood projects are more attractive to consumers。Lai Yang thinks,October is suitable for outdoor activities,Open block commercial projects should make full use of outdoor space for entertainment activities,And form linkage with indoor activities,Give 188bet sports betting more connotation through scene empowerment。

*Source of this article: 188bet sports betting Business Daily Network, authorAuthor: Wang Weiyi, original title: "12.5 million consumer coupons "extended" in October 188bet sports betting consumption season》.

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