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“The luxurious life I want,188bet login is to raise flowers, vegetables, chickens and ducks in a small courtyard,In a smile、In a bright place of spirit,Raise a clear deer。Beyond any wall,The world is full of chaos and chaos,The time is mighty with thousands of troops and horses。”
This sentence is very popular on the Internet,Used as a “promotional slogan” by many homestays 188bet login suburbs of Beijing,This has indeed touched the hearts of many urbanites。Weekend、Holiday,It is becoming increasingly popular to stay in B&Bs 188bet login suburbs of Beijing,In epidemic prevention and control、188bet login context of “do not leave Beijing unless necessary”,The B&B business is becoming more and more popular。
However,The double holidays that just passed,Many citizens complained,I can’t afford 188bet login “luxury life”: B&B prices are soaring,Quality varies,There are still many farmhouses preparing to "flip" B&Bs,Enter the market to make money...
The desire for quick success is obviously contrary to the indifferent and leisurely nature of the B&B,If things continue like 188bet login,B&B is popular,It can only be a false fire。
The 188bet login higher than the star hotel
“A five-bedroom courtyard in Ziyang Villa in Mentougou,15,000 yuan per night during National Day holiday!Where is 188bet login B&B?,The price is not affordable at all。”Mr. Zhao, a citizen, complained。
Not just Mr. Zhao,During the holidays that just passed,There are many citizens who complain about the soaring prices of homestays。Reporter’s inquiry found,Internet celebrity B&B or a slightly famous B&B,Prices increased during both holidays,A double room costs about 2,000 yuan a night, which can only be considered mid-range;A courtyard with three or four bedrooms starts at RMB 3,000 to RMB 5,000,Even ten thousand a night。For example, Fangshan Grandma’s Homestay,Three-bedroom courtyard,One 188bet login 3680 yuan。Yanqing Baili Countryside,Four-bedroom apartment in "Walnut Courtyard",One 188bet login 9,600 yuan。Huairou Sansan B&B,Deluxe Double Suite,One 188bet login 3886 yuan;A luxury villa,Three rooms can accommodate 5 people,One 188bet login 8836 yuan...
Quotations for these B&Bs,Generally higher than high-star hotels 188bet login city。
A B&B owner told reporters: “Every B&B is unique,Of course I want to understand my yard、Guests who can enjoy my yard come to stay,So pricing is a way for me to select customers。I think there are customers who are willing to pay 188bet login price,is my target customer group。I don’t need to use low price strategy to attract customers。”
●Expert: To recover costs quickly
"If it only meets the accommodation function,Buy a resting and sleeping space that comes with some business functions,188bet login central area of Beijing, Shanghai and Guangzhou,You can live well for 350 yuan to 400 yuan a night。Move to the countryside,Added beautiful scenery,Add 300 yuan,The price of 700 yuan to 800 yuan a night is reasonable。" said Jiang Man, Director of Jiuyuan Design Institute。
"But,”Jiang Man changed the subject,Revealed the "little secret" of pricing 188bet login B&B circle - most B&Bs are not priced according to the services they can provide,Instead, pricing is calculated backwards based on the goal of cost recovery。“For example, invest millions、Ten million yuan to develop a yard,It will take three to five years to recover the cost。Calculated based on the current average occupancy rate of B&Bs 188bet login suburbs of Beijing being 33%,There are only a hundred days in a year to make money,So we can only set a high price,In order to recover costs quickly。”
“Early stage of industry development,There are not many B&Bs 188bet login suburbs of Beijing,What is sold is scarce,The pricing will be more arbitrary。" An investor 188bet login homestay industry told reporters,But with the influx of investment hot money,Scarcity becomes saturation,The price will fall back。Currently,Enthusiasm for investment in B&Bs in suburbs of Beijing,Supply is also becoming saturated。“If you don’t follow market rules,Set high prices,It has no special features,You will lose consumers quickly,It will also disrupt the healthy development of B&Bs。”
Farmhouse turned into a B&B
Seeing that B&B prices are high,An endless stream of customers,Some farmyards、Folk custom households also followed the decoration and renovation,Some idle farmhouses are also being used,Decoration is more "luxurious",Another elegant name,“Flop” B&B,Foreign Business。
Holiday,Mr. Wang, a citizen, booked online the Tea Horse Road B&B near Hefangkou Village in Huairou District,Look at the photos taken with emotion and style,Only when we arrived did we realize it was a farmhouse,Second floor,A terrace is added to the roof。"8 rooms,The bedding colors in each room are different;Guests can use the kitchen,But the hygiene is really not that good。" Mr. Wang said,188bet login “B&B experience” disappointed myself and my friends and family,“Can 188bet login be considered a ‘B&B’??”
●Expert: Blindly following the trend may lose everything
Industry experts are worried,Some operators are keen on the “homestay business” and follow suit,Blind upgrade,There is no subsequent introduction of 188bet login connotations,Lack of ability to operate and sustain investment,You may face the possibility of being unable to recover your investment,Unsustainable risk。
Some projects with the B&B brand are essentially “boutique hotels”: the environment and facilities are carefully crafted,But there is no 188bet login experience content。“Long term view,Consumers will not pay high prices just for accommodation features。"Jiang Man said。
Early folk houses 188bet login suburbs of Beijing were closer to homestays in connotation。But hotel products usually enter a renovation period every five years,It is difficult for self-employed businesses to leave maintenance funds,Leading the business to be unsustainable。
Good stores value 188bet login experience
In the homestay industry,There is "Beijing suburb B&B to see Huairou,The saying of "Looking at the Bohai Sea from Huairou B&B"。According to incomplete statistics,There are 107 B&B brands in Bohai Town, Huairou,The level of development varies between good and bad。Well-run B&B,Always value 188bet login experience。
A mountain home located in Xiangshui Lake Scenic Area,188bet login was started by a children’s literature writer,During guest’s stay,Tea art every day、Flower arrangement、Calligraphy、Lectures and experience activities on traditional Chinese painting,The writer himself also lives in Shanjuli most of the time,Does not cooperate with booking platforms,No need to worry about guests all year round。
Handmade tie-dyed curtains、Door curtain、Cushion cover,Handmade toys、Muppets,Collect one by one、The bench matched bit by bit、Watch、Guitars and other small ornaments、Household items,Exquisite pastries made by hand on site...
“2017,Feeling tired from working 188bet login city、tired,We came to the village and rented a yard,Want to rest and adjust。In this process,I do a lot of crafts because of my personal hobbies、Pastry。I didn’t expect that many people would like it after posting it on Moments,We will slowly start selling。"Introduced by Cheng Xin, a B&B owner in Bohai Town, Huairou。
During the Double Festival 188bet login year,Cheng Xin made some handmade mooncakes,Packaging with homemade tie-dye cloth,Very popular,B&Bs around are buying them,Given to guests as a souvenir。
●Expert: B&B shows the culture of the owner
Deputy Mayor of Bohai Town、Introduction by Qin Hongxia, who is in charge of tourism work,“B&B should not only have bed boards,There should also be 188bet login experience。We cannot require every B&B host to have such awareness,We can all have 188bet login experience packages,But we can lay out such a business within the town area,Inject 188bet login experience into B&B,Thus promoting the healthy development of the entire industry。”
B&B,It’s not just about eating、Live。Jiang Man said,B&B actually shows the host culture。The owner likes to draw、Like doing handicrafts、Like cooking,Transform your home into a place that can accommodate leisure accommodation,Let guests share、Experience a lifestyle,This is the vitality of B&B。“In addition to food and accommodation,You can also have 188bet login experience、Lifestyle output,Only it can be considered a B&B。”
Experts say
The industrialization of homestays still has a long way to go
Experts say,Developing B&B accommodation can revitalize idle rural houses、Can bring asset income to farmers、Can solve employment problems for farmers、Rural 188bet login options that can enrich citizens、Can bring vitality to rural areas,Multiple things achieved with one stone。But the healthy development of B&Bs,Formation industry,There is still a long way to go。
“B&B 188bet login suburbs of Beijing is just a carrier of rural experience, not an industry。"Jiang Man said bluntly。The premise of industrialization is scale、Normalization,For example,Linen must be cleaned uniformly,Ingredients must be purchased with formal invoices、Traceable,Labor employment must have standardized contracts、Five insurances and one housing fund, etc.,But for now,Most B&Bs 188bet login suburbs of Beijing are working alone,Cleaning of linen、The procurement of food ingredients is difficult to compare with the standardized management of star hotels。
"Build concentrated linen cleaning plants in different regions,Establish standardized food supply channels,Including signing a standardized employment contract, etc.,These are not things that a single homestay host can do,188bet login requires joint efforts from all parties under the guidance of the government。"Jiang Man said,"Currently,Recognize 188bet login early,Only in 188bet login way can we avoid detours。”
*Source of 188bet login article: Beijing Evening News, authorPhotographed by Yu Lishuang and Wen Bing, original title:《B&B is eager for quick success and short-term gain》.
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