Wu Guoping is not only eyeing the Northeast China market，Singapore will be the first overseas market targeted by 188bet best bookmaker family，And will open two stores in one go。

Wu Guoping managed the scale of China's catering industry to an unusually large scale with a layman's attitude，188bet best bookmaker chain store that was founded only 17 years ago，Receives more than 40 million diners a year，The average waiting time for a seat is about one and a half hours。A serving of spicy tofu is only three yuan，Market positioning captures the most basic consumer groups。

188bet best bookmaker has become a newly emerging first-class brand catering group in China，Singapore will be the first overseas market targeted by 188bet best bookmaker family。188bet best bookmaker has become a newly emerging first-class brand catering group in China，Singapore will be the first overseas market targeted by 188bet best bookmaker family。

From the first day of picking up customers，188bet best bookmaker family shouted a slogan that was both civilian and considerate: ‘You don’t have to go home and cook，Grandma will help you cook。’ Positioning has never changed’ home route、Dinner place’。This seems to be a common thought、Strategy，But the biggest piece of cake in the market。

The story of 188bet best bookmaker’s change of career and booming business is full of legend，Can be called "a great wonder in modern China's catering industry"。

With Jack Ma of Alibaba、188bet best bookmaker, who has been a neighbor of contemporary Chinese tycoons such as NetEase’s Ding Lei for many years, was born in Hangzhou，His first job was as a physical education teacher。Visited Singapore for inspection recently，188bet best bookmaker said with a smile during the interview: “It’s hard to look back on the past.，My first job’s monthly salary was only 98 yuan (10 yuan is about 2 yuan).SGD 2，The same below)，After working for a year and a half, I really can’t do it anymore，So he moved to work in a state-owned plastics factory，This is 19 years，The income when leaving the job was pretty good。But I finally mustered up the courage to go into the sea，Choose another path in life。”

Eating at 188bet best bookmaker house was particularly cordial when I was little

188bet best bookmaker resolutely gave up the "iron rice bowl" of state-owned enterprises and had no grand plans，In 1998, he and his wife contracted a union restaurant，Start the catering industry with a small capital，Founded "Grandma's House"。

Never been a chef、188bet best bookmaker, who has almost never been exposed to the catering industry，I don’t think I am an outsider，He often says，Amateur does not mean unprofessional。His trick is: spot the market and consumer trends。

The reason for the name "Grandma's House"，It’s Wu Guoping who grew up in his grandmother’s house，When I was a kid, eating at my 188bet best bookmaker house was lively and delicious，The family is extremely kind。Therefore，188bet best bookmaker family has positioned its business goal as home dining from the beginning，Locked the consumer group of friend gatherings and family gatherings，As a long-term customer of 188bet best bookmaker house。

At the beginning of opening，188bet best bookmaker house is a merger of three stores on the street，There are 60 seats、Dozens of dishes。

Open 170 branches and employ 10,000 employees

Less than a month，This facade is ordinary，A restaurant specializing in home-cooked dishes attracts diners to start lining up，And this row ends today。Every branch across the country has long queues of people every day。Someone compared it，It’s hard to win or lose when starting a business，But for entrepreneurs who start 188bet best bookmaker companies，You can compete based on the length of the queue。

In just 17 years，The explosive development of 188bet best bookmaker house often amazes people in the catering industry，A few astronomical figures are enough to illustrate the prosperity of 188bet best bookmaker family。

Today，188bet best bookmaker has opened 170 branches in 60 cities in China，Hire 10,000 employees，Receives more than 40 million diners a year，An average of 110,000 diners come to our door every day。The average waiting time is one and a half hours，The diners who come here are still waiting in line quietly。

The queue at the flagship store "Luyu" is as popular as grandma's 188bet best bookmaker。May last year，Luyu settled in Shanghai World Expo，On the first day of opening, the 130 tables received a total of 1,300 customers，Turn over 10 times，It’s so popular that it “stays open all night”。

There are also four well-known Chinese food brands

From the first day of picking up customers，188bet best bookmaker family shouted a slogan that was both civilian and thoughtful: “You don’t have to go home and cook，Grandma will help you cook。”“To 188bet best bookmaker house，Just a casual meal。"The positioning has never changed as "home route、Dinner place”。188bet best bookmaker family cleverly puts aside the concept of business，Kindly said: Go to 188bet best bookmaker house，Just have a meal without any restrictions。

This seems to be a common thought、Strategy，But the biggest piece of cake 188bet best bookmaker market。

Except 188bet best bookmaker house，Wu Guoping has also created four well-known Chinese food brands: "Zhifumen", "Subao", "Second Movement" and "Sports Club"，The grades range from the most popular to mid-to-high-end。The average consumption per person of the flagship brand 188bet best bookmaker House is 55 to 60 yuan，Other grades are 150 yuan to 300 yuan。If the consumption per person is multiplied by 40 million passengers，That’s another astronomical number。

188bet best bookmaker house charging at popular prices，A tea egg only costs 1 yuan，A serving of spicy tofu is 3 yuan，Dongpo Pork、Blueberry yam 12 yuan，Pork with chopped green onion 15 yuan，West Lake Vinegar Fish 26 yuan... even at the 188bet best bookmaker store located on the sixth floor of Wangfujing Shopping Center in Beijing，The prices of the dishes are also the same as those of small restaurants。

China’s catering industry market is huge、Let a hundred flowers bloom，People are becoming more and more fond of dining out。188bet best bookmaker thinks，This is not just a change in people’s ideas，It is also the division of labor in the market that provides different professional services，Only the grandma who specializes in cooking has room for survival and development。

Actually，Satisfying demand is the panacea that can cure all catering enterprises’ ills，People who “eat casually” are the most price sensitive，188bet best bookmaker low price all year round，It became very popular as soon as the store opened。

As for what dishes are provided，188bet best bookmaker did not study it at first，I can’t think of anything to cook，Had no choice but to improvise，Hurry to ask some friends who have opened restaurants，Staying up all night to cook out more than a dozen dishes，Print on A4 paper and plastic seal as recipe。

But then it followed the existing positioning，More and more types of dishes are provided。Today，188bet best bookmaker menu has 40 cold dishes alone。

Cool Uncle 188bet best bookmaker said modestly: “I don’t have any of the eight major cuisines here，Some are just a hodgepodge of Chinese food，As long as we can do it, we will provide it to customers。Only by constantly meeting customer requirements，Only so that our operators can have a bite to eat。”

188bet best bookmaker house is elegantly decorated，Very petty bourgeoisie，The price is similar to or even lower than that of ordinary restaurants，Many people can’t help but ask: How does 188bet best bookmaker family make money?

188bet best bookmaker has his own plans，That is, guests must come and go quickly，Waiters must be diligent，Serve food as soon as possible。Such a dining table can accommodate several rounds of business，That is, the turnover rate must be high，So order from、The daily process from serving food to checkout must be fast and accurate。

The table turnover rate is commonly known as the "table turnover rate"，A high table turnover rate 188bet best bookmaker definitely create more seats/hour turnover。

Estimated，The business coefficient of 188bet best bookmaker house is usually as high as 6，That is to say, each table can receive six different groups of diners during meal time，The business coefficient of most restaurants with good business is usually only 2。This is why 188bet best bookmaker prices are so low、Small restaurant ，But he can continue to do big business in a space where every inch of land is valuable。

Invest in high-end B&B hotels

188bet best bookmaker also opened a high-end fashion branch，The investment in the Hangzhou branch is 20 million yuan，The beautiful store of 2000 square meters can accommodate more than 500 dining seats，60 waiters and kitchen staff each，Can receive more than 2,000 guests a day。

In addition to catering，188bet best bookmaker also extended his gaze to the mountains and forests，I fell in love with an ancient village in Pujiang - Malingjiao Ancient Village。He took the team back and forth seven or eight times，Announced last year plans to invest 60 million yuan in the ancient village，Renovate 30 houses，Build a high-end B&B hotel。

The price of a special B&B 188bet best bookmaker ancient village exceeds that of a five-star hotel

“The theme of the ancient village characteristic hotel is returning，The price will definitely exceed that of a five-star hotel”，Opening in two years，The people we are facing are “diaos + local tycoons”。I’ll sleep at 188bet best bookmaker house then，More expensive than a five-star hotel!

Although it has expanded into high-end business in recent years，However, Wu Guoping repeatedly emphasized: "Positioning cannot be changed。The success of 188bet best bookmaker Family is precisely because of its positioning and capturing the most basic consumer groups，The more basic things，The more vitality you have，The more sustainable it is。”

One of the famous sayings of 188bet best bookmaker, who is always seeking breakthroughs, is: "I open a restaurant，Study is not about food，I study people，Opening a restaurant is actually an open love affair with my customers。”

He said frankly: "From my observation，Consumers are ‘unreliable’，Their consumption mentality continues to change，If the operator remains unchanged、Standing on one's laurels，Cannot observe the market trend、Changes in consumer mentality，We will definitely reach a dead end in the end。So the 188bet best bookmaker should also pay attention to innovation、Always adapt to changes，Follow the tastes of consumers、Change in time as tastes change，Make necessary adjustments，Seize the opportunity、Change business ideas，This will ensure that we will not be eliminated by the fierce consumer trend，And become a winning force in the 188bet best bookmaker。

“2014 is a year worth remembering for the 188bet best bookmaker，Under China’s implementation of clean government and anti-corruption policies，Official reception、Public consumption plummets，Eating and drinking is gradually losing market。Catering companies are seeking change，We must grasp the correct direction in the ever-changing market，Catering companies are under great pressure。High-end business hotels urgently need transformation，This is the general trend，Operators must take good care of it。”

188bet best bookmaker philosophy effectively controls the three highs

Vice President of the China Hotel Association who came to Singapore with Wu Guoping for inspection a few months ago、Mei Runshen, chairman of Jiangsu Shuitian Restaurant Management Co., Ltd., said: "Food is the first priority for Chinese people."，Food culture has a long history，The annual turnover of the national catering industry can reach 3 trillion yuan ，There are as many as 6 million restaurants of various sizes，80 million employees employed，Is a major mainstream in China’s service industry。But on the long march of the catering industry，People coming and going，There are successes and failures，188bet best bookmaker family has found the right position、Good strategy，Shine in China’s catering industry。

The era of huge profits is gone

"With the promulgation of the central government's "Eight Provisions"，The high-end catering industry has been greatly impacted，The industry is accelerating reshuffle，The catering industry returns to the essence of providing customers with quality services and nutritious and healthy products，The era of huge profits is gone，The size of restaurants has also begun to shrink。Now we are talking about how to cooperate with rational consumption under rigid demand ，188bet best bookmaker chain business philosophy and profit model，Effectively controlled the three highs (artificial high、High prices、High rent) ，Reduced operating costs， Transfer the profits from cost reduction to consumers，So the things from 188bet best bookmaker house can be sold to the public。Do it well、Expand catering，Must be conscience and wisdom。”

As a peer，Mei Runshen and Wu Guoping have been friends for many years，Same business philosophy，That is people’s livelihood consumption，Put ordinary dishes、Ordinary ingredients made into extraordinary dishes。“There is heaven above and Suzhou and Hangzhou below”，Water Paradise Group is headquartered in Suzhou，188bet best bookmaker headquarters is in Hangzhou，Mei Runshen and Wu Guoping built a road to paradise in the catering industry。

Wu Guoping, 50 years old this year, has a good interpretation of the "cost-effectiveness" of his grandmother's house。He said: "On the issue of eating，Our consumers have become more and more rational。You spend 30,000 yuan to buy an Italian sofa and put it in the box，Or hire the chef of Diaoyutai State Guesthouse with an annual salary of 500,000，It makes no sense to ordinary rational consumers。Only value in the eyes of customers，is the real value。So cost-effectiveness is the embodiment of the core value of 188bet best bookmaker Group。”

over the years，188bet best bookmaker family adheres to the core concept of “the value in the eyes of customers is the real value”，Adopt the chain operation model of “30% product + 40% environment + 30% service”，Cooperate with scientific standardized management。

In addition，188bet best bookmaker house atmosphere、Three-pronged approach from demand to service。On the one hand，The atmosphere created at 188bet best bookmaker house must be homely enough，Service must be just right，For example, the tea is poured by the diners themselves，The waiter will not be busy pouring tea for customers。

Advanced concepts and models、Accurate positioning、Sincere service、Pragmatic style，It became an instant hit，Become a newly emerging first-class brand 188bet best bookmaker group in China。

The first overseas 188bet best bookmaker aims at Singapore

2010，188bet best bookmaker Group’s business is getting better，Accelerate takeoff in 2012，In November last year alone, there were 15 chain stores opened。

Wu Guoping said，Plan to open twenty or thirty new stores this year，To achieve greater economies of scale。he pointed out，Although 188bet best bookmaker Group has opened branches dotted in 60 cities in China，But except Shenyang，188bet best bookmaker family is completely blank in Northeast China，This also means that there is still room for development。The group’s positioning and business model can remain unchanged，However, the dishes and services can be adjusted according to the actual local conditions，Dalian and Qingdao are the next targets。

Wu Guoping is not only eyeing the Northeast China market，Singapore will be the first overseas market targeted by 188bet best bookmaker family，And will open two stores in one go，The two stores scheduled to open in July are about 750 square meters，One of them will be located at Clarke Quay。

Wu Guoping revealed，We have conducted various market surveys，We decided to use Singapore as the first pilot to expand our business overseas，The main consideration is Singapore, which has a majority of Chinese people，People are more daring to try and willing to accept new things，In addition there are many new immigrants，There are also many Chinese tourists coming and going。As long as you find the right business location，Adhering to consistent positioning and business model，The group is confident that it will create another new world in Singapore。After establishing a foothold in Singapore，188bet best bookmaker next stop will be Medan, Indonesia。