On the forefront of tourism consumption and investment，B&B has been taking off for a long time as an emerging accommodation industry，Country B&188bet mobile login have developed rapidly by taking advantage of many popular variety shows。Since country B&188bet mobile login became popular，There is always a debate over whether its development should be “standardized” or “personalized”。

Days ago，National Standard Information Public Service Platform Display，The national standard "Rural B&B Service Quality Specification" (hereinafter referred to as the "Specification") developed under the auspices of the Zhejiang Provincial Institute of Standardization was officially released and implemented。This standard summarizes and refines the achievements of rural B&B construction across the country，Filling the gap in service and management standards for rural B&188bet mobile login in my country。

Screenshot source: National Standard Information Public 188bet mobile login Platform

For a country B&B that became popular overnight，How to find the right direction on the trend through a "Standard"？Can the "Standards" help rural B&188bet mobile login fly further、Longer？

What are the prospects for country B&188bet mobile login?

Maybe you haven’t been to Mogan Mountain、"Mushroom House"，But you must have heard of a series of "slow variety shows" such as "Longing for Life" and "Dear Inn"。Since 2017，This type of variety show focusing on slow lifestyle has quickly become popular，Country B&188bet mobile login also jumped into the public eye。

2018 is regarded as the first year of the development of country B&188bet mobile login。This year，Ministry of Culture and Tourism、17 departments including the National Development and Reform Commission jointly issued the "Guiding Opinions on Promoting the Sustainable Development of Rural Tourism"，And "relying on local natural and cultural resource endowments to develop characteristic B&188bet mobile login" as one of the important measures to enrich rural tourism product types。

Meanwhile，Online booking platforms that originally focused on city B&188bet mobile login are rushing into the rural B&B market。In the past, Airbnb turned villagers’ traditional houses into characteristic B&188bet mobile login in the Longji area of ​​Guilin，Houyouxiaozhu short-term rental exceeded 50,000 rural B&B listings in 2018，Hangzhou Lin'an、Beijing Huairou、Huzhou Anji、Shangrao, Wuyuan and other places have become popular destinations for country B&188bet mobile login。

Early 2019，Feng Weihe, head of Meituan’s homestay business, once said: “The homestay industry still has room for 6-8 times growth。" he pointed out，City sinking has become a trend in the homestay industry，“The 188bet mobile login homestay market is the industry’s hot spot”。

The "2019 Rural B&B Report" released by Tujia shows that the number of domestic rural B&188bet mobile login in 2019 exceeded 160,000 units，An increase of nearly 1 compared to 2018 (70,000 units).3 times；Many places across the country regard the homestay industry as the entry point for agricultural supply-side structural reform，Rural B&188bet mobile login are gradually realizing the "flying together" of economic value and social effect。

Screenshot source: "2019 Countryside B&B Report"

Visible，The popularity of country B&188bet mobile login is not only due to the traffic empowerment of popular variety shows，It is also closely related to the growing demand for personalized experience among consumers under the trend of consumption upgrading。What’s more important，Relevant policy dividends continue to be released，Promote the homestay industry as a breakthrough point for rural revitalization and enter the fast lane of development。

Bigger variables appear in 2020，The sudden epidemic poses challenges but also provides more opportunities。"China Shared Accommodation Development Report 2020" shows，Affected by the sudden epidemic，First five months of 2020，my 188bet mobile login’s shared accommodation market transaction volume decreased by 72% year-on-year.1%。

And during the subsequent market recovery，Compared with city B&B，Country B&188bet mobile login glow with greater vitality。Data display，During the Double Festival "Golden Week"，The overall transaction situation of Tujia Village B&B has not only returned to the level of the same period last year，There is even a trend of overtaking: order volume increased by more than 20% year-on-year；Single average room night、The price per customer has increased to varying degrees，The number of receptions increased by more than 30%，Nearly 400,000 people on the platform have chosen rural B&188bet mobile login to travel。

Overall view，On the one hand, it is the difficulty of staying in urban B&188bet mobile login caused by community closure management during the epidemic，Country B&188bet mobile login have fewer such problems；On the other hand, it is the early stage of recovery of the tourism market，Outings、Surrounding Tour、Self-driving travel and other methods have lower risks than long-term travel，Therefore, country B&188bet mobile login are favored by many surrounding customers。

Combined with a series of consumption data after market recovery，It’s not difficult to imagine，Country B&188bet mobile login are accelerating into a new stage of development。

188bet mobile login B&B bid farewell to “barbaric expansion”?

However，Rapid expansion also brings a series of sequelae。Currently，Both the urban B&B and rural B&B markets are in a state of expansion，However, there is a relative lack of standardized development guidance and industry standards。For this reason，When the “B&B fever” phenomenon reappears in the market，Blindly follow the trend of investment、Hardware facilities vary from good to bad、Varying service quality、Excessive homogeneity、Problems such as raising prices on the ground have also appeared one after another。Frequent complaints about poor environment in B&188bet mobile login after the National Day holiday，This can be seen in the disputes over price of homestays in the suburbs of Beijing。

While the expansion speed is further improved，Rural B&188bet mobile login also need more unified norms and standards to guide the development of the industry。

It is reported，The "Standards" are based on the local standards for rural B&188bet mobile login in Deqing County，Based on the objective conditions and reality of each province，For rural B&B facilities and equipment、Security Management、Environmental health、Relevant regulations have been made on service requirements and other aspects。What deserves attention，"Specifications" are provided by the State Administration for Market Regulation、Released by the National Standardization Administration，Relevant documents issued from the national standard level for the first time，The service quality of rural B&188bet mobile login in my country has since had a unified measurement standard。

From the content，How the "Standards" guide the development of rural B&188bet mobile login？What changes will its introduction bring to the industry？

First，The "Standards" define the concept of country B&B，It states that "country B&188bet mobile login are located in the countryside，Utilize village (resident)-owned houses、Village collective buildings or other facilities，B&B owner participates in reception，Convenient for customers to experience the beautiful local environment、Small accommodation with unique culture and production lifestyle”。This also depends on the business model、Service products and other services essentially distinguish country B&188bet mobile login from traditional farmhouses，In the current phenomenon of blind investment and over-investment，Help B&188bet mobile login return to their product essence、Rational Development。

Secondly，For facilities and equipment in the "Specifications"、Security Management、Environmental health、Provide more detailed explanations on service requirements and other aspects，Conducive to promoting poor facilities、Self-examination of low-quality B&188bet mobile login such as insufficient facilities and making corresponding adjustments。Upgrading service quality will also increase operating costs，This forces B&B hosts or operators to explore diversified revenue channels。Other side，Online homestay booking platforms can also refer to some of the regulations in the "Specifications" as access conditions，Further change the current situation of uneven quality of homestay industry。

At the same time，The "Specifications" also specifically mention "leisure experience services" in the service content item，expressed that "rural B&188bet mobile login should be based on the local resource endowments，Discover and inherit the connotation of regional culture，It is advisable to build a characteristic cultural-themed B&B；Should provide agricultural services、Intangible Cultural Heritage、Culture and Creativity、Popular Science、Research、Sports、Art、Experiential or participatory activity projects such as health and wellness”，Emphasis on the cultural and experiential nature of country B&188bet mobile login，Provide ideas for diversified B&B development。

In addition，For consumers，The "Specification" is also equivalent to providing an 188bet mobile login standard，Help them judge the quality and price reasonableness of homestays in the consumption decision-making process。

It can be said，The "Specifications" are helping the 188bet mobile login B&B industry to bid farewell to the era of barbaric expansion，Towards more rationalization、Normalization、Diversified development track。

The conflict and integration of personalization and standardization

In fact，Before the official promulgation of the "Specifications"，Some provinces and cities have issued business standards for rural B&188bet mobile login, etc.。For example: "Service Quality Requirements for Rural B&188bet mobile login" issued by Shanghai in June 2018，Specify some service requirements for Shanghai’s characteristic rural B&188bet mobile login；December 2019，The Beijing Municipal Bureau of Culture and Tourism, together with relevant departments, jointly issued the "Guiding Opinions on Promoting the Development of Rural B&188bet mobile login"，Focus on solving the legality issue of rural B&B operations。This type of document also promotes the standardization of industry development，But the scope of implementation is limited to local areas。

However，The role played by the "Norms" may also have certain limitations。Data display，The standard number of "188bet mobile login B&B Service Quality Specification" is GB/T 39000-2020，And "GB/T" represents recommended national standards，That is, manufacturers and users are not forced to adopt it，It is a national standard or industry standard that is promoted voluntarily through economic means or market regulation。What will be the final effect of industry standardization，It will still depend on the popularity and implementation of the Code。

Other side，For the emphasis on personalization、Featured、Premium、Differentiated country B&B，It is necessary to establish unified national standards and specifications in terms of services，It is not easy to avoid falling into the vicious cycle of "one tube and you die"。Take "environmental sanitation" as an example，In addition to meeting the most basic requirement of "one customer, one exchange for public supplies"，After the epidemic, consumers pay more attention to the ventilation conditions of B&188bet mobile login、Basic medical equipment support，Even whether contactless services are provided, etc.，Such overly specific requirements are difficult to make unified quantitative requirements in nationally implemented specifications。

In addition，Standardization improves the overall service level of the industry at the same time，It will also promote the integration of resources by brand B&B operators to a certain extent，Accelerate the chainization of brands，Thus achieving rapid product replication。As everyone knows，High-quality country B&188bet mobile login need to be combined with local cultural characteristics，Provide a personalized accommodation experience，The "one-size-fits-all" phenomenon caused by excessive homogeneity will restrict the development of the industry。

Predictably，The standardization brought by the "Specifications" can help rural B&188bet mobile login fly further in the trend。And the future，How to grasp the boundaries of B&B characteristics，How to better integrate standardization and personalization，It will really decide where the country hotel will fly。