The annual Double Ninth Festival is coming，October 22，Beijing Business Daily reporter from Ctrip、qunar.com、China CYTS 188bet app download Network and many other OTAs，and sunset red、Yuping、188bet app download agencies such as Shenzhou International 188bet app download Service that receive relatively high numbers of elderly tourists have received a “report card” on the current market recovery。Many tourism companies stated，Approaching the Double Ninth Festival，Many seniors regard "traveling during off-peak hours" as one of the main ways to celebrate the festival，October 9 to present，There is an obvious upsurge in elderly 188bet app download in the tourism market，The number of elderly tourists on some platforms has recovered by more than 80% year-on-year。And，After experiencing this special period of the epidemic，As the “main force” of group tours in the past，Nowadays, elderly tourists tend to prefer customized tours、Small group tour、188bet app download in group tours and other ways，The destinations are also moving from traditional popular tourist cities to natural landscapes，And transfer to locations with relatively low tourist density。However，Many 188bet app download agency leaders also said，Currently，The elderly’s demand for traveling with “large group” has shrunk sharply，This makes it difficult for some companies that are accustomed to traditional product design models，Some 188bet app download agencies that have not kept up with the pace of market changes have even lost many "old customers"，Even if it catches up with the peak 188bet app download season for the elderly，The recovery of orders is hardly optimistic。

Aim for post-holiday discounts and 188bet app download together

"Last year，Basically, the peak season for elderly tourism will not enter until November，And this year，The elderly who have not traveled far for more than half a year，As early as mid-to-late October，I started planning to go to the southern city to escape the cold、Going into ‘migratory bird-style retirement care’，One room per room for one month。” the relevant person in charge of Ctrip sighed。Actually，Not just Ctrip，Recently, many tourism companies have welcomed a wave of concentrated 188bet app download by the elderly，Introduced by Gou Zhipeng, President of Qunar.com，Data display，October 9th-21st，The number of elderly tourists on the platform has exceeded the same period last year by more than 80%，Borrow air tickets after the National Day、Hotel prices have plummeted and the number of elderly tourists traveling during off-peak hours is growing rapidly。

Gou Zhipeng told a Beijing Business Daily reporter，Popular 188bet app download routes for elderly tourists after the National Day holiday include Guangzhou-Chengdu、Kunming-Xishuangbanna, etc.，The average price paid for the former is 767 yuan，Decreased by about 20% compared with the National Day period；The average price paid by the latter is only 225 yuan，Nearly 40% cheaper than during the National Day。

Actually，As early as during the National Day holiday，The recovery of the elderly tourism market is already showing signs of growth。"Although I have money and leisure、Senior tourists full of life experience，Generally prefer traveling during off-peak hours，But actually during the National Day，Many elderly tourists have appeared in many scenic spots。" Gou Zhipeng said。Coincidentally，Feng Ruobin, Assistant General Manager of CYTS 188bet app download Market Development Group also introduced，Take China CYTS 188bet app download Network as an example，Double Festival period on the platform，Middle-aged and elderly people aged 55 and above account for 32% of the number of tourists.5%，11% increase compared to summer，"As of now，The number of middle-aged and elderly tourists on CYTS.com has returned to about 40% of previous years。" Feng Ruobin said。Ctrip statistics also show，Since the resumption of inter-provincial 188bet app download，This platform is "post-50s"、The "post-60s" vacation crowd accounts for as high as 35%，Equivalent to 3 out of every 10 passengers.5 silver-haired people。

Compared to OTA，Offline 188bet app download agencies have experienced uneven reception of elderly tourists。Introduced by Tang Peixuan, CEO of Yuping Tourism Group, which focuses on senior tourism，Currently, the company’s elderly tourists account for 90% of the company’s total orders，The number of tourists recently has increased significantly compared with the previous months，Recovered to 85%-90% of the level of the same period last year。But on the other hand，Many 188bet app download agency operators also said frankly，The number of elderly tourists received has not fluctuated much recently，“Although older people have been coming to inquire about tour information since August，But there are still relatively few people who have actually signed up；188bet app download agencies will resume group tours after September，But the number and size of the group are relatively small，The number of tourists is less than 1/4 of the same period last year。"A person in charge of a 188bet app download agency said。Zhu Guozheng, general manager of Beijing Sunset Red 188bet app download Agency, also said bluntly，According to previous years’ experience，The peak tourist season for the elderly is April-May and September-October every year，Nearly two months，There is indeed a small peak in the number of elderly tourists received by 188bet app download agencies，But there is still a big gap compared with previous years。

The "silver-haired people" who no longer like to hang out in large groups

The epidemic has pressed the pause button for the 188bet app download tourism market，Today，188bet app download consumers who once again embark on a journey towards poetry and distant places，Also has new goals and preferences。

Introduced by Zhu Guozheng，In the past, offline 188bet app download agencies had relatively many types of senior 188bet app download products，Covering many popular destinations，But the heat is relatively average。"And this year，Since the revival of senior tourism，Older people who sign up offline for group tours are obviously more inclined to short- and medium-distance routes，Take the team departing from Beijing as an example，Going to Shaanxi、Hanzhong、Jiangxi、Lines in Hunan and other places are increasingly favored by elderly consumers。Since 188bet app download confidence and security have not yet been fully restored，It is basically difficult to organize a group for a trip of more than 10 days，On the contrary, some surrounding tours、Suburban Tour、Short-distance 188bet app download products have higher booking volume。”Zhu Guozheng said。

However，Different from offline 188bet app download agencies，Online，Many elderly consumers have turned on the “self-service” mode，Willing to book flights by yourself、Hotel，There are obviously more tourists planning their own itineraries，At the same time，Customized 188bet app download、Private group、Theme tours and other products have also become “Internet celebrity” products among the elderly。Stated by the relevant person in charge of Ctrip，In the crowd of Ctrip customized tourists，People over 55 years old account for 17%，Per capita consumption reaches 3,800 yuan，Five Star Airlines、Comfortable trip、Special diet has become the focus of attention for the elderly。Also，Affected by the epidemic，Many seniors choose “not to join a group with strangers”，Silver-haired people account for 25% in private tours，15% increase over last year。Qunar.com data is also displayed，Travelers，Over 70% of elderly tourists 188bet app download without children，I prefer to 188bet app download with friends。

On the choice of 188bet app download destination，Ctrip data display，“Migrant Old Man” in First-tier Cities，Most of them will depart 10 days earlier than last year，Among them，Sanya、Kunming、Beihai、Xiamen、Zhuhai and other places are their favorite cold escape destinations。

It is worth mentioning，Affected by the epidemic，Currently, elderly people are paying more and more attention to the safety of their itineraries when traveling。Tang Peixuan even said，In the context of the normalization of the epidemic，188bet app download safety has become the primary factor for elderly tourists to choose 188bet app download destinations。“Recently, when elderly people inquire about 188bet app download products and services，Most of them focus on public health、Accommodation、Detailed inquiries on vehicle and catering disinfection status, etc.。And，Many tourists tend to choose low-risk 188bet app download destinations，Request meal sharing、The hotel is clean and tidy、Reasonable itinerary、Can deeply experience local characteristics, etc.。”And Zhu Guozheng also proposed，Recently, many elderly consumers will pay special attention to whether they need to wear masks on buses、Is there any issue such as serving chopsticks when dining，Considerations about 188bet app download safety have significantly improved。

Product design shortcomings need to be addressed urgently

"Discovered during research，After experiencing the epidemic，Many elderly consumers prefer to choose family 188bet app download or self-driving，The number of group registrations has been affected to a certain extent""Compared with the same period last year，The proportion of independent 188bet app download product bookings has increased significantly” and “the number of self-driving tourists has increased significantly，The number of group tours has declined”…during the interview，Many 188bet app download agency operators stated，In the past, almost all elderly tourists “loved group tours”，There is an obvious trend of "de-grouping".，And this is also for offline 188bet app download agencies who are accustomed to organizing large groups for "routine operations"，brings a new and difficult topic。

In the opinion of Wu Liyun, associate professor of the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University，In recent years，Especially after the outbreak，The elderly’s requirements for 188bet app download services are rapidly increasing，Traditional group tour at time、There are certain restrictions on itinerary arrangements and other aspects，Dwindling appeal to older consumers。

“Self-driving 188bet app download time is relatively free、You can plan your own route without having to contact a large number of group members，More and more elderly people choose this way to 188bet app download。Predictably，The number of elderly people traveling in group tours is likely to further decrease in the future，‘Off-group 188bet app download’ has become a new trend for seniors to 188bet app download。"Wu Liyun further stated，In this case，Offline 188bet app download agencies must make adjustments，Gone are the days when we mainly relied on elderly people in group tours to do business，Only some old lines、Old products can hardly help companies survive in the fierce market competition。

“Actually，Offline 188bet app download agencies have rich customer resources，Especially the stickiness of elderly tourists is relatively high，188bet app download agencies can add more individual products and service products on this basis，For help booking a hotel、Restaurant，Design itinerary, etc.。"Wu Liyun said。The relevant person in charge of Shenzhou International 188bet app download Company introduced it to the Beijing Business Daily reporter，“Recently, many elderly consumers are paying close attention to some niche destinations，But they don’t want to 188bet app download in a group，But I hope we can help book some products in the itinerary”。

However，Many practitioners also proposed，Among the 188bet app download products currently on the market，Very limited products specifically designed for elderly consumers。In the context of constantly updated needs，Many offline 188bet app download agencies have repeatedly hit a wall in planning new senior 188bet app download products。

"Current，Many offline 188bet app download agencies do not have professional product design teams，The professionalism of service staff also varies，The construction of senior 188bet app download product system is indeed relatively slow。There are very few elderly 188bet app download routes on the market that can be directly applied，The products are not detailed either，Many ‘old customers’ of offline 188bet app download agencies are losing rapidly。"A person in charge of a 188bet app download agency said。

Also，Tang Peixuan also said ，Although the elderly tourism market is growing rapidly、Great potential，However, there is still insufficient supply in my country’s elderly tourism market、Incomplete service items、The phenomenon of single product category。“Senior tourism is an area involving scenic spots、Transportation、Accommodation、Catering、Shopping、Insurance、Comprehensive industries in multiple fields such as health care and medical care，But 188bet app download agencies currently on the market，Generally available in medical insurance、Security、Suitable for aging、Spiritual and cultural needs, etc.，Still unable to fully meet the needs of the elderly。"Tang Peixuancheng。

*Source of this article: Beijing Business Daily, authorAuthor: Jiang Mengwei, Yang Hui, original title:《Senior Tourism Recovery、The consumption shift of "elderly migratory birds" has gradually become the new main force of off-peak 188bet app download》.