China’s 188bet sports betting app download industry has been baptized by the epidemic，On the way to thaw and recovery。The consumption potential of the rising young customer group will be further released，Their aesthetics are also increasingly returning。Not only during the epidemic，In the long run，It will enable the 188bet sports betting app download industry to usher in a major adjustment in the consumer base in the post-epidemic era，That is, the business value of young customers to the 188bet sports betting app download industry has soared。

The aesthetics of young customers return to the era，How do mid- to high-end hotels play their differentiating cards？China’s leading tourism、Accommodation chain brand operator Shangmei Life Group took the lead in giving the answer。Days ago，Shangmei Life Group at Qingdao Lanou 188bet sports betting app download，The 2020 Lanou series brand upgrade conference with the theme of “Reconstructing Imagination and Cracking the Future” was held。This conference not only upgraded the art 188bet sports betting app download brand Lanou，Also posted "The Langley 188bet sports betting app download"、“Lan Club” IP cooperation platform。

Mid-to-high-end hotels after the return of aesthetics, rejecting frigidity

The era filled with content，Space is no longer a single space，The popular "frigid" design style is gradually becoming a thing of the past。At present, the competition between my country’s mid-to-high-end hotels is mainly in first-tier cities and large tourist cities，And enter a basically saturated state。With the development of our country’s economy，Frequent exchanges between regions，Mid-to-high-end hotels in second- and third-tier cities are facing an outbreak。

Adapt to the changes of the times，Art classics and 188bet sports betting app download portfolio innovation，Serve consumer needs with high-quality content，will be the main theme of the long-term development of the mid- to high-end 188bet sports betting app download industry in the future，It is also the key to continued profitability for long-term 188bet sports betting app download investors。

According to the 2019 "New Cultural and Creative Consumption Trend Report"，In 2019, the cumulative number of visits to the museum flagship store on Taobao and Tmall alone reached 1.6 billion，100 million of them are "post-90s"，More and more young people are falling in love with “museums”。

The "Lan'ou 188bet sports betting app download" of the "Lan Series" under the Shangmei Life Group is China's first art business 188bet sports betting app download chain，Empowering traditional 188bet sports betting app download spaces with artistic IP，Create a warm 188bet sports betting app download that belongs to customers，Becoming a dark horse in second and third tier cities。

Step into the lobby of Qingdao Lanou 188bet sports betting app download，It feels like you are in the British Museum，According to the staff，This has become an internet celebrity check-in place for many guests。Since the cooperation with the British Museum last year，Lan Ou has collaborated with more than 50 top artists、More than 10 top galleries join hands，Launched a 365-day non-stop VR art exhibition，Let top art enter the 188bet sports betting app download，Let consumers feel like they are wandering in an art gallery。

Under the trend of amplified consumer personalized needs，Is an important life and death question that tests the company's refined operation and management capabilities。The customized service upgrade brought about by the return of star-rated service experience has also become the consensus of the entire industry。The star-rated services launched by Lan Ou 188bet sports betting app download include exclusive executive floors and executive suites exclusive to VIPs，Comprehensively meet the customized needs of high-end business。

Future 188bet sports betting app download space growth methodology: IP+accommodation+retail

The “New Tourism” in the Post-Epidemic Era—Report on the Changes in Travel Consumption of Generation Z” released by Mafengwo Tourism stated，Post-epidemic era，The proportion of young travelers who are willing to increase their accommodation consumption level reaches 62.96%。How to capture the new generation Z youth who pursue trendiness and coolness？As a representative of China’s county accommodation industry, Langli 188bet sports betting app download took the lead in proposing a solution。

Shangmei launches the new category of "mid- to high-end hotels with small room capacity" for the first time，Officially upgraded the original "Lan'ou Shangpin" to "Lanli 188bet sports betting app download"，Filling the gap in the mid-range 188bet sports betting app download market with 60-80 rooms。

If Lanou is a visual art，Then Langley is the art of hearing。

The Langley 188bet sports betting app download has music as its core feature，Use IP、Multi-business Internet celebrity lobby plus multiple theme rooms，While bringing better appearance，Talk directly to the pain points of low floor efficiency and high investment in the industry，Creating a full-scenario social music 188bet sports betting app download。

Follow what he likes，What do young people like，Langli does whatever he wants。The 188bet sports betting app download covers music immersive lobby、livehouse mobile stage、Music themed peripherals、Cross-border cooperation IP theme rooms, etc.，Every square meter of the 188bet sports betting app download displays youthful vitality，Really start with socialization，Increase consumers’ retention in the 188bet sports betting app download space，Realizing emotional binding between consumers and hotels，A social music 188bet sports betting app download that has become a new youth scene。

In Ma Yingyao’s view，He wants to do more than just the county 188bet sports betting app download，It is a spatial symbol of the county’s economic and cultural life。

Upgrading consumer demand does not mean just “big and comprehensive”、Expensive and luxurious”，The concept of "small shop and small luxury" is the true foothold of county economy。The Langley 188bet sports betting app download specializes in small rooms、High efficiency、High premium series product suite，Making high-end luxury universal、Popular，is the most practical implementation of upgrading the county’s economic background。

As understood，Currently，Shangmei Life Group plans to gradually cooperate with Himalaya、Tencent Music、Taihe Music and other leading music institutions cooperate。Future，In The Langley 188bet sports betting app download’s Signature Themed Rooms，Guests may hear familiar tracks from their playlist at any time，You will also hear the latest artist’s music debut。

"Let every square meter make money, let the 188bet sports betting app download not just sleep."

The IP alliance platform "Lan Club" launched at this conference，Will also be open to cooperation with all brands in the industry，This is also the most direct implementation practice of Shangmei Life Group’s future 188bet sports betting app download space growth methodology。

Introduced by Wang Yuanxiang, Vice President of Shangmei Life，Lan Club relies on the resource integration of Shangmei Life Group、Cost control and technological innovation capabilities，Able to add value to 188bet sports betting app download space。Take the music-themed lobby of Lan Club as an example: use warm visual contrast to highlight the color of music，Let the space speak for itself，Everyone who walks into the store has a reason to take photos and share，Stay in the music scene，Increase consumption frequency，Full scene music theme 188bet sports betting app download，Every square meter is creating value。

In addition，Forging alliances with major art brands is also a trump card of Shangmei。The tea room space where Lanou cooperates with Xiaoguan Tea、Coffee service provided by COSTA Express、Library that cooperates with Liangliang Bookstore，The retail space co-branded with ONEZONE and the trendy play space created by 1983, etc.，Not only makes the 188bet sports betting app download design unique，Also creates increased profits for the 188bet sports betting app download。According to introduction，The ONE ZONE independent retail store built by Shangmei Life Group has been able to achieve an average daily revenue of 10,000 yuan per store。

With the explosion of imagination in the scene，Value needs can also be created。According to introduction，Gather consumers through multiple elements and increase consumer retention time，Lan Club’s music theme business can increase user repurchase by 25%，Increase the room premium by an average of 30 yuan，Increase non-customer revenue by 300% in already implemented projects，The 188bet sports betting app download’s scope of influence achieves coverage of 10 kilometers around the area。

Shangmei Life, which has firmly established itself as the number one brand in the sinking market, takes the lead in the 188bet sports betting app download "recovery war"，As understood，Although the epidemic has caused some fluctuations，But Shangmei Group’s GMV has increased by more than 20% month-on-month since Q3。Currently，The number of Shangmei Life Group stores exceeds 5,500，Covering 1728 counties and towns across China，At the same time，The group is also in Russia、India、Thailand、Singapore、Indonesia、Ethiopia、Developing layout in nearly 10 countries and regions including Nigeria，Create a new and beautiful lifestyle for more than 200 million users around the world。

Ma Yingyao said，188bet sports betting app download is not a fashionable industry，But providing good accommodation for travelers is itself a contribution to society。It plans to open 50,000 hotels in the next three years，This value also represents another era of the 188bet sports betting app download。