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November 26,The most influential annual event in China’s 188bet game industry—“Global Travel News Summit 2020”&Digital 188bet game Exhibition" was officially opened at the Shanghai International Convention Center。In the context of normalized epidemic prevention and control,This year’s Global Travel Communications Summit (TDC) still has more than 1,000 guests from leading OTAs、Hotel、Airlines、Travel agency、High-level executives from scenic spots, destinations and cultural 188bet game fields attended the meeting,Let’s discuss the post-epidemic era together,The "Reconstruction of Global 188bet game"&Symbiosis".
At the sub-forum "China Lodging Industry Summit (HMC)" on November 27,Lv Xinyan, Vice President of Luyue Group and COO of Floral Brand、Wang Liantao, co-founder of Xiaozhu B&B、Wang Yuchen, Chief Operating Officer of Tujia Homestay、Feng Weihe, General Manager of Meituan B&B、Yang Shibing, founder of Wutaxinshe brand of Qihong Cultural 188bet game, focuses on "differentiated positioning,The theme of "Returning to the Origin of B&B" was discussed in depth。
The sudden attack of the epidemic,Did not bring the homestay 188bet game to zero,Vice versa,Changes in consumer demand after the epidemic,It also helped the recovery of B&Bs to some extent。When choosing travel destinations, they tend to avoid famous scenic spots that are crowded with tourists,Choose surrounding tours,More and more preference for personalization in accommodation selection、Private、Niche B&B。Also,Outbound demand for mid- to high-end consumption returns to China,Also makes high-end areas around the city、Vacation-style B&B for quick rejuvenation。Therefore,The guests participating in the discussion agreed,The development of homestays is still in the dividend period,There is still a lot of room for improvement in both quantity and quality。
B&B 188bet game and its Spring
Lv Xinyan expressed her views on the B&B in her speech,So-called B&B,It should not be just an ordinary house in the community。“Whether it is located in a city or a resort area,Having both poetry and distance,There is a theme and culture,There is also the 188bet game’s standardized process and service guarantee,This is the real B&B。”This is also the B&B 188bet game defined by Luyue。
With the upgrade of consumption,Travelers’ culture of accommodation environment、Feelings、The demand for personalized additional conditions such as lifestyle is increasing。B&B hotels represented by Huazhu,The feelings and characteristics of the B&B,Perfectly integrated with the unified management services and health and safety standards of hotel chains,The beauty of scenery、The beauty of humanity、The beauty of experience、The beauty of peace of mind" is integrated into the business philosophy,Let B&B hotels become a new entrance to destination 188bet game。
From the perspective of performance,Since the Qingming Festival holiday when quite a few B&Bs are still closed,Flower Bed and Breakfast Hotel has taken the lead in handing in excellent answers that quickly "recovered" one after another,Continue to lead the industry。It is not difficult to see from the performance of Huazhu stores,With health and safety guarantee、High quality、Chain B&B hotels with good service and local 188bet game characteristics have become the first choice for more and more consumers to travel and stay,After the epidemic winter,Spring may have arrived for the B&B hotel industry。
We are serious about cross-border play
In recent years,“Cross-border” has also become a keyword frequently mentioned by the market in the homestay field。On the one hand, it is reflected in “B&B+X”,That is, breaking the revenue ceiling through more non-room products,Realize the transformation from housing income to customer income。
Lv Xinyan pointed out,B&B requires “+X”,Inseparable from the capabilities of the platform where the B&B is located,For example, related to other products on the platform,Add air tickets associated with the trip、188bet game route or destination products,Through supply chain integration,Provide guests with a more relaxed and convenient 188bet game experience;Or add second-selling products,Such as local products,“Second-selling products can be provided by platforms or even B&B hosts,Any product that can be packaged can be assembled。”
Huazhu has already taken steps to explore in this regard,Use the special tourist routes around its B&B hotels、Local specialty、Experience local food and more,Created a series of “homestay + experience” cultural and 188bet game packaged products,It was very popular as soon as it was launched。
At the same time,Huazhu also passed the agreement to settle in Xiaohongshu,Various forms such as live streaming,Cross-border cooperation with more content marketing platforms,Explore the new entrance to traffic,Let the brand influence continue to expand,It also makes the concept of "B&B 188bet game" more popular。
Huazhushe·Lingshui Danjia Story B&B 188bet game
Huazhu has a small goal,Just for consumers,Always a little more than they want。A little more secure than a traditional B&B,A little more experience and beautiful scenery than ordinary hotels,Bring more profit to the owners,For the transformation of the entire homestay 188bet game,Bring a little more help and surprise。
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