Days ago，Caesar Tongsheng Travel Agency (Group) Co., Ltd. (hereinafter referred to as Caesar Travel) and Zeke (Shanghai) Culture and Technology Development Co., Ltd. (hereinafter referred to as Zeke) signed an exclusive strategic cooperation agreement。According to agreement，Both parties will build a comprehensive network、Multiple levels of partnership，Work together to create an excellent destination cultural 188bet online live casino theme IP，Continuously deepen the domestic cultural 188bet online live casino market，Promote the development of cultural 188bet online live casino industry。

In recent years，With the improvement of quality of life，People’s demand for travel has become increasingly prominent，Travel product IP、Tourist destination IP is gradually becoming the key content and core competitiveness that supports the sustainable development of 188bet online live casino。Meanwhile，With the introduction and development of destination IP，Its own cultural IP、Sports IP、Small town IPs are becoming the focus of tourists。

current，China’s 188bet online live casino market is facing challenges in the post-epidemic era，Caesar 188bet online live casino continues to accelerate its transformation and upgrading，Innovative domestic products。Cooperation with Zeke，Not only has it become a beneficial practice that promotes win-win results for both parties，We will also promote Caesar 188bet online live casino to introduce world-renowned IP operation experience、Developing “IP+” new business formats、Create a new engine for the integrated development of culture and 188bet online live casino。

Caesar Travel was founded in Hamburg, Germany in 1993，Headquartered in Beijing, China，is China’s leading comprehensive 188bet online live casino service provider。Adhering to "service without boundaries The development concept of “infinite innovation”，Caesar Travel takes "user needs as the center"，For government、Enterprise、Three major types of personal customers provide full-category travel services covering 152 countries and regions around the world。In recent years，It continues to focus on “developing 188bet online live casino with culture and letting 188bet online live casino spread culture”，Committed to providing consumers with high-quality spiritual and cultural consumption experience。

Zek was established in Australia in 2005，Currently has 23 offices in 15 countries around the world，is a brand integrated marketing service provider。The business mainly includes promotion and marketing，188bet online live casino integrated marketing，Customer relationship marketing，Supply chain management，Activity&Exhibition，Committed to integrated marketing services，Help corporate brands to be seen，hear，Remember。Zeke currently has global licenses for many IPs，Having good cooperative relations with world-renowned copyright owners for more than ten years，Like Disney，Marvel，Global，Warner etc.，We also cooperate with many copyright owners locally，Like Doraemon，Great Wall，Fengshen, etc.。Serving many Fortune 500 companies，such as Castrol，Siemens，Colgate，Yum!，FCA，Oreo etc.。

What deserves attention，As a leader in the cultural 188bet online live casino and IP industries，Caesar Travel has personalized research and development of mid-to-high-end 188bet online live casino products、Featured theme design capabilities，Have certain practical experience in the field of cultural 188bet online live casino innovation。Zeke is the parent company of Prominate, an international brand integrated marketing service provider，Focus on IP creation and linkage commercial operation services between brands，Able to provide IP authorization and authorized management、Derivatives design and production、Warehouse Logistics、One-stop integrated service solution for the supply chain required for business cooperation。At the same time，The overseas branches owned by both parties ensure the rapid commercialization of cultural and 188bet online live casino IP on a global scale，Guarantee the rapid implementation of the project、Localized operation、International promotion。In addition，Relying on Caesar 188bet online live casino、ZeKe’s global business layout and mature promotion channels at home and abroad，Can provide customers with integrated marketing plans in marketing and promotion after brand and IP incubation，Guarantee sustainable development。

Future，Both parties based on their respective resource endowments and brand influence，Will provide IP design and development services、Establishment and management of brand VI system、Brand Operation、Related IP derivative product development and supply chain management、IP commodity warehousing and logistics、IP sales channel construction、IP authorization management、IP business format development、IP cultural 188bet online live casino real estate design planning、IP theme trade show、Collaborate on one-stop solutions for theme parks。

Except for jointly creating new IP and operating it，Caesar Travel will also leverage its core strengths，Introduce and jointly operate Zuke’s authorized IP into domestic cultural 188bet online live casino projects，Expand IP Matrix。

The person in charge of Caesar 188bet online live casino said: "The destination cultural 188bet online live casino IP industry has huge room for development，This cooperation with Zeke，Hope to create a unique symbol of the destination in a more vivid way，Extending the 188bet online live casino industry chain，Meet consumers’ increasing travel needs，Leave a deep memory for consumers。”

The relevant person in charge of ZIKE said: “I hope both parties will continue to strengthen communication in the next step，Through in-depth IPization of the destination’s characteristic resources，Working together to create and build China’s 188bet online live casino brand，Empowering 188bet online live casino development。”