In recent years，Under the guidance of the national digital development strategy and digital industry policy，Cultural tourism industry continues to accelerate and big data、Integration and development of the Internet，Digital technology has become an important engine for the upgrading of cultural tourism，And penetrate into the development of cultural tourism industry、Service、Management、Product、Marketing and other aspects。

December 14，Lvyue Group and Ligen Group signed a strategic cooperation agreement。Both sides will concentrate their superior forces，Operating in cultural tourism resort、Passenger flow cooperation、Introduction of cultural tourism resources、Global tourism planning、Carry out in-depth cooperation in pastoral cultural tourism resort projects and joint business expansion。Xie Yunhang, President of Luyue Group、Zhang Zhixiong, Chairman of Ligen Group, attended the signing ceremony。

 Signing of this agreement，marks that the strategic partnership between Luyue Group and Ligen Group has reached a new level，At the same time, it also provides a new model for "Internet + tourism" industrial cooperation。Both parties will communicate through resources，Complementary advantages，Promoting the digitalization of domestic resorts、Comprehensive upgrade of intelligent operation level，Pass high standards、High quality、Efficient project development、Construction、Full process management of operations，Improve consumers’ travel and vacation experience in multiple dimensions，Helping cultural tourism industry services to a new level。

Legen Group was founded in 1989，Is a petroleum energy company、Commercial real estate、Cultural Tourism、A diversified enterprise group integrating financial investment。The group takes the opportunity of the country’s promotion of tourism supply-side reform，Integrate high-quality tourism resources，Deeply dig into history, humanities and traditional national culture，Currently developed and operated Shanxi Dayang Ancient Town、Fuzhou Shoushan Stone Ancient Mine Scenic Area、Emperor’s Cave Grand Canyon Scenic Area and other tourism projects。

188bet Online Sports Betting and Casino Lvyue Group was established in 2016，It’s hotel management、Information Technology Services、Supply chain procurement trade、A comprehensive tourism industry group integrating culture and tourism。The company aims to apply innovative Internet technologies to the traditional tourism industry，Realizing the digitization of traditional industries、Technology、Branding、Professional development。Currently，The group has landed in the hotel、Over 2,000 B&B projects，Covering more than 10 countries 、200+ destinations。

Through this cooperation，Lvyue Group will further utilize the advantages of the group’s Internet big data to empower traditional hotels and cultural tourism resorts，Continue to display the “beauty of scenery、The beauty of humanity、The beauty of experience、Product features of "Safe Beauty"，Continuously deepen the pace of branding and chaining、Accelerate the comprehensive quality upgrade of its brands，Become a leading platform for destination tourism services that consumers can trust，Promote the industry to a new stage of more in-depth and high-quality development。

↑ Luyue Group and Ligen Group signed a strategic cooperation agreement (Picture 4 on the right: Xie Yunhang, President of Luyue Group；Picture 188bet app download 4 on the left: Zhang Zhixiong, Chairman of Ligen Group)

Proposed in the "Opinions on Deepening "Internet + Tourism" to Promote High-Quality Development of the Tourism Industry" (hereinafter referred to as the "Opinions") jointly issued by the Ministry of Tourism and other ten departments recently，A number of smart tourist attractions will be built by 2022、Resort、Villages and cities，The total number of tourist receptions and tourism consumption nationwide have returned to pre-COVID-19 levels。By 2025，National 4A and above tourist attractions、Provincial and above tourist resorts have basically realized intelligent transformation and upgrading，The total number of tourists received and the scale of tourism consumption nationwide have increased significantly，The attraction and influence on overseas tourists have been significantly enhanced。The "Internet + Tourism" industrial chain has great potential。