During the Dragon Boat Festival holiday，The number of people traveling increases，Scenic spot ticket prices have attracted attention again。According to incomplete statistics，Since this year，More than 20 scenic spots in at least 7 places have expressed price increases。There are many public and illegal price increases，Some scenic spots implement "packaging and price increase" in order to avoid supervision。

While ticket prices at many scenic spots continue to rise，The flow of ticket revenue in some places is not transparent enough，Some do not fully contribute to the maintenance and construction of scenic spots，Some are used in government projects not directly related to scenic spots，Even pay for local advertising to develop tourism。

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According to the "Notice on Further Improving the Management of Ticket Prices at Current Tourist Attractions" issued by the National Development and Reform Commission in 2007，Ticket price is less than 50 yuan，A price increase shall not exceed 35% of the original fare;50 yuan to 100 yuan，A price increase shall not exceed 30% of the original fare;100 yuan to 200 yuan，A price increase shall not exceed 188bet online sports betting 25% of the original fare;More than 200 yuan，A price increase shall not exceed 15% of the original fare。

Since this year，Qingyuan Mountain, Fujian、Nearly 20 scenic spots in 7 places including Nanjing Mochou Lake have increased their ticket prices。According to the recent formal approval issued by Gansu Provincial Development and Reform Commission，Starting from October 10 this year，The ticket price of Maiji Mountain Scenic Area will be increased from 70 yuan to 110 yuan in peak season，Up 57%。

In addition to directly increasing the price beyond the standard，Some scenic spots increase prices in disguised form through methods such as "packaging and increasing prices"。According to the approval of Gansu Provincial Development and Reform Commission，Starting from July 21 this year，The peak season ticket price of Mogao Grottoes will increase from 160 yuan to 200 yuan。However, the reporter’s investigation found，From May 8th，The "Digital Exhibition Center" tour project that originally had a ticket price of 60 yuan that tourists could choose by themselves，Being "packed" into the Mogao Grottoes with unified tickets，Makes the actual ticket price rise to 220 yuan。According to the customer service staff of the scenic spot，From July 21st，Mogao Grottoes ticket price will be further increased to 260 yuan。In addition，Illegal price increases in some small local scenic spots also occur frequently。

Except for illegal price increases，The ticket price increase time in some places does not follow relevant national regulations。Article 44 of the Tourism Law，Scenic spots should announce increases in ticket prices 6 months in advance。After Qinhuangdao City held a hearing in March this year，Rapidly raise prices starting from April 1st，Replace the original peak season 30 yuan、The Changshou Mountain and Wufo Mountain Forest Park scenic spots are "packaged" for 10 yuan in the off-season and 80 yuan in the peak season、40 yuan for Changshou Mountain·Wufoshan Forest Park Scenic Area in off-season。

Is the "cost pressure theory" of scenic spots true?

In recent years，Every time the ticket prices 188bet online sports betting at scenic spots increase，Relevant local departments often cite "cost pressure" as the reason。But judging from the financial data of listed companies announcing ticket business，The income from the ticket business is very considerable。For example，In 2014, the gross profit margin of Mount Emei A’s mountain tour ticket business reached 43%，Dalian Sunya, which mainly relies on ticket revenue, has a gross profit margin of 55%，The gross profit margin of Hangzhou Songcheng Scenic Spot, a subsidiary of Songcheng Performing Arts, which also focuses on ticket revenue, exceeds 75%。

Where did the large ticket revenue go?According to the annual report of Emeishan A，About 50% of the mountain tour ticket, after deducting various taxes and fees, must be turned over to the Emeishan Management Committee，In addition, 1 must be withdrawn from the total ticket revenue.5% and 3.5% as "new rural construction funds for scenic spots" and "special funds for scenic spots"，The rest is included in the scenic spot ticket revenue。

There is no specific regulatory document in our country that stipulates the scope of use of ticket revenue，Only a few local regulations provide simple provisions on this。For example，Provisions of the "Regulations on Scenic and Historic Areas of Hunan Province" promulgated in 2011，Ticket revenue from scenic spots and paid usage fees for scenic spots should be used exclusively for the protection and management of scenic spots and the owners of properties within scenic spots、Compensation for losses caused by the right holder。

In practice，Is the ticket revenue mainly used for the protection of scenic spots and compensation for necessary losses?Take the data published by Zhangjiajie Scenic Area in Hunan as an example，In the 180 yuan ticket for Wulingyuan core scenic spot，Except 36.5 yuan "paid resource usage fee"，City、District、The third-level units of the National Forest Park Management Office need to withdraw a total of 51 yuan for "infrastructure construction fees"，The actual "operation 188bet app download and maintenance cost" for the scenic spot is only 71 yuan，Less than 40%。In addition，The third-level units in the urban area also withdrew a "price adjustment fund" of 8 yuan。The total fees paid to the government departments exceed half of the ticket price。

In Anhui Jiuhua Mountain Scenic Area，The construction funds for people’s livelihood projects in Jiuhua Township and Jiuhua Town must also be “crowded out” from the ticket revenue of scenic spots。Relevant person in charge of a 5A-level scenic spot in Anhui revealed，As a self-financing public institution，“The scenic spot management committee will get as much funding as it needs from the scenic spots under its jurisdiction every year，Sometimes there is no fixed ratio”。

Except government departments，Related companies will also "take a commission" from the tickets。For example，Zhangjiajie Tourism Development Co., Ltd. and Yuyuan Highway Construction Co., Ltd. also need to withdraw 2 from the Zhangjiajie tickets respectively.5 Yuan for Suozhang Highway construction fee and 7 Yuan for Yuyuan Highway construction fee，These two roads are not internal roads in the scenic area。The Provincial Lishui Company will also take away 2 yuan of "flood control and conservancy construction fees"。

In the name of “developing tourism economy”，Some places also spread huge advertising costs to tourists。The "Hearing Report on Adjusting Ticket Prices for Danxia Mountain Scenic Area" issued by Shaoguan City Price Bureau of Guangdong Province shows，Since the successful application for World Heritage in 2010，Danxia Mountain Scenic Area invested a total of 15.51 million yuan in publicity funds，This publicity fund has also become one of the reasons for price adjustment。

Tickets for scenic spots should be "reasonable"，Use it wisely”，Multi-channel accounting book

The "Several Opinions of the State Council on Promoting the Reform and Development of the Tourism Industry" issued in August 2014 stated，Utilize scenic spots、Nature Reserve、Tickets 188bet Online Sports Betting and Casino and other items for scenic spots built with public resources such as cultural relics protection units must implement government pricing or government-guided prices，Reflect public welfare，Strictly control price increases。In response to illegal increases in ticket prices in scenic spots，The national and local development and reform commissions have also issued regulations and organized special actions to strengthen supervision on many occasions。

Research pointed out by the Tourism Research Center of the Chinese Academy of Social Sciences，Most of my country’s 5A-level scenic spots rely on natural and cultural heritage，And led by local government，Such scenic spots are regarded as quasi-public goods，But there is no unity、Explicit、Perfect price management system，The pricing mechanism is not perfect either。Reporter’s investigation found，Although many scenic spots hold "hearings" before raising prices，But it often becomes a "price increase meeting"，Even the proposed price increase has already exceeded the standard by a large margin。

Dou Qun, a professor at Beijing Union University, thinks，An important reason why many scenic spots frequently increase prices or even increase prices illegally，It depends on the revenue impulse of local governments that have control over the pricing power of scenic spots。"In the eyes of local government，Although the ticket revenue from scenic spots is not high，But it’s real money。Like a ‘money printing press’，Income every day。”

In the opinion of Ma Jinghao, chief accounting expert of UFIDA，Scenic spot tickets are equivalent to public welfare "taxation"，It should be “reasonable”，Use it wisely”。However，After some local governments collect ticket revenue，But they often no longer support the construction of scenic spots，Scenic spots have to continue to increase prices to make up for operating costs。

Song Rui, director of the Tourism Research Center of the Chinese Academy of Social Sciences, believes，Missing information on ticket price composition of scenic spots in my country，The basis for the price increase is not disclosed to the public，Whether gray fees are "packaged" in the tickets，Unknown to the outside world。“The scenic area 188bet sports betting app download hearing mechanism should be optimized in the future，Scenic spot account book with public welfare attributes disclosed through multiple channels，Accept public supervision，Protect consumers’ right to know and make decisions。”

Expert advice，There is still an urgent need to formulate regulations，Clear the use of scenic spot ticket revenue，Prevent public scenic spots from becoming "little treasury" for local governments。Zhan Dongmei, a researcher at the China Tourism Academy, thinks，Regarding the problem of frequent illegal price increases in scenic spots，Local price supervision departments should also assume their responsibilities，Act strictly in accordance with the law，For dereliction of duty、Regulatory departments that neglect their duties should also be punished accordingly。