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4 and a half months later,The strictest supervision of urban B&188bet Online Sports Betting and Casino in Beijing has been implemented。
August 10,Beijing Municipal Housing and Urban-Rural Development Commission and other departments jointly issued the "Notice on Regulating the Management of Short-term Rental Housing (Draft for Comments)";December 24,Beijing Municipal Housing and Construction Commission、Beijing Municipal Bureau of Culture and 188bet Online Sports Betting and Casino and other departments officially issued this "Notice",The relevant regulations will be officially implemented from February 1 next year。
Looking from the description between the lines 188bet Online Sports Betting and Casino "Notice",It should not specifically involve country B&Bs,Mainly affecting urban B&Bs。
Although 188bet Online Sports Betting and Casino a one-location strategy for Beijing,But to a certain extent, it means that urban B&Bs are entering a new regulatory and development environment。
Screenshot source: Beijing Municipal 188bet Online Sports Betting and Casino and Construction Commission official website
The "Notice" contains provisions that greatly restrict urban homestays. The main contents are (the following contents are not 188bet Online Sports Betting and Casino order of the "Notice"):
1. Short-term rentals are prohibited 188bet Online Sports Betting and Casino core functional areas of the capital;
2、Comply with the management regulations of this community,If there is no management agreement, the owners committee should be obtained、Written consent of the property management committee or written consent of other owners 188bet Online Sports Betting and Casino building;
3. Obtain the written consent 188bet Online Sports Betting and Casino rental housing owner;
4、House conforms to architecture、Firefighting、Public Security、Hygienic and other safety conditions;
5、Inform the property service company in your community in writing,No written notification from the property service company to the community committee;
6、Short-term rental housing operators should check in before guests check in,Verify the identity document information 188bet Online Sports Betting and Casino accommodation personnel in person,Report registration information immediately through the prescribed information system。
The above-mentioned items 2 and 6 are more critical.
“Obtaining the Owners Association、The written consent of the property management committee or the written consent of other owners in this building”,Combined with information about conflicts or disputes among community owners brought by city B&Bs,This rule basically means that city B&Bs can no longer enter the community for a certain period of time,City B&B already operating 188bet Online Sports Betting and Casino community,There may also be larger batches of withdrawals 188bet Online Sports Betting and Casino future,Looking for a way out。
According to the "Notice",The official implementation time is February 1, 2021,With more than 1 month left,Beijing city B&B operator、How do platforms and others meet the requirements of the "Notice",will determine the exit volume 188bet Online Sports Betting and Casino next period。
And "short-term rental housing operators should check in before the accommodation staff check in",Verify the identity document information of the guest in person”,That is, those staying in city B&Bs need to check in with their real names,Compared to the previous check-in using facial recognition or electronic lock password,This new regulation is important for urban B&B operators,means a large investment in labor costs,Because of the dispersed nature of city B&Bs,Operation costs have been increased,Restrictions on its profits,From this,The profit path for urban B&B operators will become even more difficult 188bet Online Sports Betting and Casino future。
Beijing is not the only one that puts a "tightening curse" on city B&Bs,The earlier "Chongqing Property Management Regulations" (2020 Edition)、"Zhuhai Special Economic Zone 188bet Online Sports Betting and Casino Regulations" (2019),It is stipulated that residences should be used for operating accommodation services such as B&Bs,Should be subject to the consent of interested owners。Maybe it can be roughly predicted,The above-mentioned "Notice" and these regulations,Represents the management trends of many domestic regional authorities,It also reflects some of the development trends of the short-term rental homestay market:
One,B&B is an inevitable trend in market development,is a new product supply in the field of cultural 188bet Online Sports Betting and Casino and accommodation,But it is also because it belongs to a new business format,In the corresponding regulatory policy、Industry regulations, etc.,It is difficult to determine directly,Always in the "grey area",How to get rid of gray,There is still an exploration process。In the long run,Regardless of the "active" actions of the competent authorities,It is still influenced by the development trend of the homestay market,Establish applicable standards and specifications for the homestay industry,Promote the development of the homestay short-term rental industry in a standardized direction,It is inevitable;
Part 2,Urban B&B volume and regional market expansion,Will face stagnation or contraction in a short or longer period,188bet Online Sports Betting and Casino also a high probability。
As for the second point, we also look at 188bet Online Sports Betting and Casino from two dimensions:
The first dimension is,Will rural B&Bs usher in more development opportunities??That is, the withdrawal or reduction of business volume of urban B&B operators within a certain period of time,From this point of view, it turns to investment and operation in the field of rural B&Bs (some urban B&B operators themselves also have rural B&B business segments,It’s just not big enough),Besides the impact of the epidemic,Demand for rural 188bet Online Sports Betting and Casino is relatively increasing,The demand for country B&Bs is also rising。
Zhu Shengxuan, the founder of Xiangban Cultural 188bet Online Sports Betting and Casino, once said about Zhihui in an exclusive interview,The next five years will be an important window period for the second stage of the development of rural B&Bs,It has many important influencing factors,Includes:
One,Impact of the epidemic。This manifests itself in many ways,Including the already popular rural 188bet Online Sports Betting and Casino under the epidemic,Consumption demand is further pushed up。High travel around the city、The interaction between micro-vacation and peace of mind and safety needs,Country B&B as a single accommodation format,It is still the core business format (or basic business format) in the rural leisure resort complex,"Being needed" level improvement;At the same time,Outbound travel consumption returns,Demand for mid- to high-end (or high-end) accommodation products、The demand for leisure and vacation will find alternative carriers in the country。
Part 2,From the perspective 188bet Online Sports Betting and Casino broad market and macro policy landscape 188bet Online Sports Betting and Casino rural revitalization strategy,The role that country houses are playing and will play。
However, country B&188bet Online Sports Betting and Casino also have their own problems to be solved.
Zhu Shengxuan thinks,Due to the high localization requirements for rural B&Bs,Including B&B appearance、Localization of form、Localization of service system and localization of culture and its derivation,Make its non-standardized attributes prominent,Plus small size、The land used is leased land,Multiple factors have led to the improvement of its return on investment, which has not yet completely broken,This is a "fatal problem"。188bet Online Sports Betting and Casino difficult for B&B operators to obtain loans or financing through B&Bs,No feasible path for financing mortgage、No moderate leverage available,This proves that 188bet Online Sports Betting and Casino difficult to expand this industry。
The second dimension is,How much impact 188bet Online Sports Betting and Casino the B&B giants receive?For example, Tujia、Little Pig,And Airbnb, etc.。
Take the newly launched Airbnb as an example,The Chinese market has always been its expected growth area and one of the most important markets 188bet Online Sports Betting and Casino future,But because it entered China late,And the operation team has been unstable、Expansion strategy impact, etc.,The number of properties 188bet Online Sports Betting and Casino Chinese market lags behind Tujia,Although the trend of catching up is maintained,But the gap is still there。The impact of the early epidemic,Overlay "Notification" requirements,Its property development 188bet Online Sports Betting and Casino Chinese market is expected to remain relatively sluggish,The time will not be short。This will naturally have an "implication" effect on its stock price。
Whether it is an online booking platform,Still an offline operating brand,The number of houses is a direct indicator of the market’s voice。Tujia、Airbnb、One of the fierce competitions among leading echelons such as Xiaozhu 188bet Online Sports Betting and Casino Chinese market is the expansion of housing supply。
can see,City B&B to the core business district、Convenient transportation and other conditions and requirements,Suitable properties have been narrowed down,In addition to this "Notice" and subsequent collateral effects,Quick or large-scale acquisition of high-quality housing,188bet Online Sports Betting and Casino will be harder。
Outside the property,What cannot be bypassed is the difficulty of operating a city B&B、Profit model。
There are many key links 188bet Online Sports Betting and Casino profitability of B&B operations, including:
1. The supply chain is strong enough and the control over 188bet Online Sports Betting and Casino strong enough.Including the ability to develop and obtain high-quality housing,Price 188bet Online Sports Betting and Casino property (high cost-effectiveness of location and rent)、House decoration cost、B&B Material Replacement、Effective control of service personnel costs, etc.;
2、High enough occupancy rate,Involving more traffic entrance 188bet Online Sports Betting and Casino,Differentiated and personalized experience services,Higher traffic conversion rate and retention rate;Effective marketing methods, etc.,Guaranteed occupancy rate especially during off-season;
3、Higher unit price,Price model involving B&B,such as occupancy rate、Different prices in peak and off-season、Corresponding cost accounting;Scenario marketing and local tours are extendable services,But the specifics of tailoring local travel services for guests remains to be discussed,Does the local butler have this customization capability,Can the 188bet Online Sports Betting and Casino resources involved be effectively integrated,Cost-performance ratio is a challenge。
City B&Bs are still 188bet Online Sports Betting and Casino “second landlord” mode,General view,Housing listings (including individual listings、Investor housing, etc.)、Online traffic conversion、Offline operations, etc.,The breakthroughs and interactions of each link,Becoming a shackle that needs to be overcome 188bet Online Sports Betting and Casino development of urban homestays。
B&B business,There is still a lot of room for market penetration,There are still many opportunities for giants, big and small,But it’s still not easy to do,188bet Online Sports Betting and Casino new market context brought about by the "Notice",They have a "special period" to go through。
B&B as a new business format,Reflects the new consumption economy、New supply of accommodation products in the new cultural 188bet Online Sports Betting and Casino economy、New needs for cultural experience,Innovative changes and competition in destinations、Destination supervision and development under exploration,Their direction,Their roles,What should we do?
2021 Annual Meeting——2020 The 5th China Cultural 188bet Online Sports Betting and Casino Big Consumption Annual Summit and "Dragon Bird Award" Award Ceremony,188bet Online Sports Betting and Casino focus on the theme of “New Economy, New Business Formats, New Talents”,Bring some answers and direction。
The summit will be held in Shanghai on January 20th,Top institutions/enterprises segmented by sorting out various aspects of cultural 188bet Online Sports Betting and Casino,Find those who have been tempered by crises such as the epidemic and are still standing tall and upward,It may be the benchmark for the current travel industry,Or a cultural 188bet Online Sports Betting and Casino enterprise that carries the iterative new force of cultural 188bet Online Sports Betting and Casino development trend,Combine the basic development picture for the current and future cultural 188bet Online Sports Betting and Casino industry。
At the same time,The summit continues to gather people from relevant national ministries and local cultural and 188bet Online Sports Betting and Casino authorities、Industry leading organization/enterprise、Domestic and foreign cultural 188bet Online Sports Betting and Casino experts and scholars、188bet Online Sports Betting and Casino company executives、Exchange and “collision” among well-known project traders,Looking forward to creating the top discussion platform for cultural and 188bet Online Sports Betting and Casino professionals,In-depth discussion and judgment on the development trend of cultural 188bet Online Sports Betting and Casino in the post-epidemic era from multiple levels and angles,also destination、Cultural and 188bet Online Sports Betting and Casino enterprises and others build a fruitful resource link service platform,Provide synergy and mutual promotion and cooperation,Form a chain、The cooperative community of the ecosystem。
Finding certainty in uncertainty,Clear direction in change and stability,2021,188bet Online Sports Betting and Casino road opens。
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