What is it like to have a toy brand firmly dominate the minds of consumers？188bet mobile has the answer。

In a brand list called Superbrands UK (2,500 British consumers and industry experts are invited every year based on product quality、1500 brands judged on reliability and popularity)，LEGO2018、Won the list No. 2 for two consecutive years in 2019.1。

Super phenomenon: Why does everyone love to play with 188bet mobile?

People around the world have loved 188bet mobile for a long time，Not only because 188bet mobile has been around for a long time，With the development of mass entertainment and the Internet，The 188bet mobile culture extended by building blocks has already penetrated into every aspect of people’s daily life。

In oil pipe、Social platforms such as Bilibili，A large number of players publish 188bet mobile toy works every day，In the eyes of 188bet mobile masters，This simple plastic block building block is the perfect vehicle for their creativity。

No contact with 188bet mobile，You never know how big a player’s imagination is:

For 188bet mobile lovers，Give them enough blocks，They can build their own perfect world。

Whenever limited edition bricks are released or Legoland opens，Consumers queuing up all night to buy will often appear。

This phenomenon has brought better revenue to 188bet mobile，Financial report released at the beginning of this year，2019，188bet mobile’s full-year revenue reaches 38.5 billion Danish kroner，approximately 41.3 billion yuan。

The influence of the 188bet mobile brand is far more than just numbers，Toy has been cleared、Education、188bet mobile in the three major entertainment industry chains，Created a social and cultural phenomenon around the world。

Pop Mart, a blind box domestic brand that just launched not long ago, also regards 188bet mobile as its spiritual mentor，Wang Ning, founder of Bubble Mart, often said，Hope to build Bubble Mart into a company like 188bet mobile。

Wang Ning thinks，“The great thing about 188bet mobile is，It doesn’t just sell toys，It’s like a tech company。It gave birth to a system，A language was born，Then all IPs，To cooperate with it, you have to write it again in its language。”

For the various innovative capabilities of 188bet mobile，Wang Shi, founder of Vanke Group, said in the recommendation of the book "188bet mobile: The World of Innovators": "If you want to understand innovation，You need to read 188bet mobile。Continuously stimulate creativity，And use small innovations to create big profits for 188bet mobile，Worth everyone to experience and learn。”

On the verge of bankruptcy, annual income of 40 billion，11-year-old boy saves 188bet mobile

1932，The Danish carpenter Ole Kok Christiansen founded 188bet mobile，188bet mobile at that time was just an ordinary wooden toy manufacturer，Wooden pickup truck、Little ducks and wooden building blocks are its early products。

From the day of birth，188bet mobile has embarked on the road of continuous innovation。“188bet mobile” is the Danish abbreviation for “good fun”，188bet mobile has gone through three major transformations in its 88 years of development，Either proactively attack or passively transform，But every change，The brand purpose of “delivering happiness to consumers” has never changed。

1958，188bet mobile has a bump on one end、Patent applied for plastic plug-in building blocks that can be combined with each other，The first generation of 188bet mobile bricks is officially born。This technology has gone through 10 years of market testing and technical adjustments，Although there were many doubts from retailers and outsiders during the process，But Oler and his successors always believed，This technology represents the future of building blocks。

The launch of plastic building blocks is a proactive change for 188bet mobile，Before this，High-quality wooden toys have made 188bet mobile a lot of money。But 188bet mobile wants to be “10 times better”，The production efficiency of plastic modular building blocks from the manufacturing side，It’s still the convenience of the user、Wholeness，Both have absolute advantages。

Based on such persistence，188bet mobile has created a new category of plug-in plastic building blocks，This also laid the foundation for 188bet mobile’s glory in the coming decades。

But in the 1990s，Accompanying information、The rapid explosion of the IT industry，Children’s entertainment is gradually replaced by video games，Add animation、Strong competitors such as movie-based Hasbro toys emerge，188bet mobile blocks look weak against this background。

188bet mobile was forced to make many measures to cater to the market at this time，For example, launching a 188bet mobile video game，Establishment of 188bet mobile Movie Studio and more，But 188bet mobile’s series of actions did not bring back the market，End of 2003，188bet mobile product sales dropped by 30%，Almost lost its leading position in all core markets，The company was also on the verge of bankruptcy。

In order to reverse the decline，188bet mobile has hired a new CEO Crudstorp，A small incident at this time laid the foundation for 188bet mobile to gain momentum again。

2004，188bet mobile delegation went to Germany for inspection，When the delegation asked an avid 188bet mobile fan what his favorite thing was，This 11-year-old boy’s answer was not 188bet mobile blocks，But a pair of old skate shoes，Because this is his reward for first place in the skateboarding competition。

This detail attaches great importance to the 188bet mobile inspection team: more attention should be paid to the children's sense of honor and vanity，188bet mobile began to pay great attention to children’s inner needs in subsequent product development，Not just the pleasure brought by the product。

188bet mobile has learned from the experience and reflected on its wrong strategy in facing the impact，Only retain the core business of building blocks，But refine the needs of consumers，Based on gender、Age、Character traits and growth stages，Created 25 product lines targeting different groups and classes。

At the same time, 188bet mobile summarized the reasons for the failure of previous innovations，Not just developing one-off products that briefly occupy the market，188bet mobile begins to transform into a comprehensive system in which different products are interrelated。

Transformation from a single toy to a system platform，Enabled 188bet mobile to open up its own ideas，At this time, 188bet mobile has found a path to the future。

188bet mobile’s four major success logics

From creating a single explosive item，To establish a toy ecosystem，Today, multiple IPs are formed、Multicultural elements，Get through toys、Education、An entertainment giant in the three major entertainment industry chains，188bet mobile’s success lies in the following 4 factors:

Cultural inheritance closely focused on user needs

Management scientist Drucker said，Customer needs are the center and starting point of the entire enterprise activities。188bet mobile founder Ole in the 1930s，This determines the company's motto: "Only the best is valuable"，Various periods of development after 188bet mobile，Any innovative behavior of 188bet mobile is generated around this concept，In 188bet mobile’s 80-year corporate development history，This concept has never changed。

Boundary product innovation

Innovation is an important factor in 188bet mobile’s success，But 188bet mobile, which has tried boundaryless innovation, still reflects on innovation: Enterprise innovation should not be boundaryless，Aimless and irrational innovation can easily consume a lot of time and energy of enterprises，Opposite，Establishing innovation boundaries through micro-innovation，In order to focus limited resources，Achieving innovative breakthroughs。

Diversified talent system support

188bet mobile’s innovative capabilities，Support from innovative talents。To this，188bet mobile wants everyone in the organization to be different from everyone else，Because there is only such a team，People can look at problems from different perspectives，Use different methods to verify their knowledge。

For this，188bet mobile’s global development organization and children’s toy design site，People from different cultures inspire each other，Challenge each other，This can produce richer creative fruits than working with people who think the same way。

Creation of product ecosystem

The transformed 188bet mobile has created an ecosystem where all components are compatible with each other，188bet mobile bricks designed today can still be built together with products produced 40 years ago。This means that 188bet mobile elements have more than just immediate value，And will always retain its value。

Based on such compatibility，188bet mobile can form an ever-expanding world，Like a huge product family，You can create unlimited possibilities on it。

Many years before world-class innovative companies such as Apple proposed “ecosystems”，188bet mobile has already created its own toy ecosystem。What’s more important，This toy ecology can be connected at will，Organic Fusion，Continuously growing。

Above points，Making 188bet mobile more than just a toy company，In the course of 80 years of development，188bet mobile has established its own valuable value logic，This makes 188bet mobile a unique aesthetic style、A platform with strong absorption capacity。

Consumption Psychology in the Era of “Aesthetic Dividend”

Founder of Barn Explosives Academy、CEO Dr. Hong Hua thinks，188bet mobile products are sold，Just the beginning of the link with the user，Thousands of 188bet mobile fans have formed their own online community，At the same time, various offline communication activities will be organized spontaneously。This near-monopoly position and continuous interaction with users，Create the possibility of triggering a series of business opportunities。

We all have the idea of ​​creating explosive products，As a business，Make a single product a hit，Can successfully occupy the market。But if you take a long-term view，Expand attention from individual products to possible subsequent derivatives，Maybe it can drive the sales of peripheral products and services through massive product sales，Or create a "strong connection" between the product and the user。

So，Explosive products are not the end of a business，It is the starting point for building a strong brand，Explosive products can be used to create a corporate ecosystem、An important entrance to building a long-lasting brand。

Xiaomi ecological chain has the same logic，In Xiaomi Ecosystem，Mobile phone is the important entrance，Xiaomi mobile phone has gathered the first batch of users，Slowly provide more to these users、More products and services，Includes MIUI、Game、Cloud Service、Smart hardware products of the ecological chain, etc.。

China consumer goods manufacturing end，has entered the stage of creation in China from Made in China。188bet mobile is the stage where domestic private brands are competing for success，The birth of new brands will enjoy a new round of dividends under 188bet mobile trend。

So what is the core bonus of 188bet mobile round？Aesthetic bonus。Our products can no longer just meet the short-sighted needs of consumers such as functionality，But we must take a long-term view，Establish brand advantage，Jump out of the product and view the product。

How to look beyond the product？The product will become your concept at 188bet mobile time、value、The best carrier of aesthetics。At 188bet mobile time, companies need both honest and honest product thinking、Also requires macro brand strategic thinking，China’s manufacturing side has accumulated production advantages over the years，Winning a new round of aesthetic bonus，Laid the foundation for how to improve corporate brand premium。

Current development of retail industry，The business segment is no longer limited to visible products，We should also focus on invisible brand influence。

Luo Zhenyu once said，Brand，That’s if you are willing to take a selfie with him，Wu Xiaobo also proposed the concept of "beauty-price ratio" at the New Year's Eve show，Good looks are becoming more and more important。

The key point to understand the concept of "appearance" is thatThe philosophy of your brand、Value and aesthetics can resonate with consumers，Whether it can represent consumers’ yearning for a better life。

*Source of 188bet mobile article: WeChat public"Barn Explosives Academy" (gucangchanpinjia), author: Tension,Original title:《“Brainwashing” global consumers，Bubble Matt’s spiritual mentor，What can Chinese brands learn from 188bet mobile？》.