36氪learned，Offline parent-child amusement experience store brand "188bet sports betting app download and Friends" received millions of yuan in angel round financing，The investor is Confucian Art Capital。This financing will be used to expand offline stores、Upgrade operation team、Optimize the online system and member operation system, etc.。

188bet sports betting app download and Friends is a parent-child play space brand that integrates education and toy experience，For children aged 2-5 years old，And middle-class parents aged 25-40，Will design、Education、Life combined with children’s 188bet sports betting app download，Light class with 188bet sports betting app download、Toy theme event、Provide one-stop parent-child companionship service through toy sharing community and other means。

Founder Feng Qi said，The explosion of the consumer industry this year has led to the homogenization of many categories，But there are still many opportunities in the elderly track and children’s track，After inspecting the children’s track, we found that the toy industry is very sticky，So I want to start with 188bet sports betting app download，Combining new retail for pan-children consumption。There are changes in demand after the epidemic，Children’s outing time reduced，The average time spent out for entertainment is about 2 hours，Parents have higher requirements for safety。

188bet sports betting app download and Friends’ business has two main parts，Part of it is offline toy experience + light class，The other part is the online mini program store toy sales。Focus on toy experience，188bet sports betting app download and Friends develop lessons around 188bet sports betting app download，Mainly STEAM courses，Currently covered picture books、Handmade、Chemistry、More than 80 courses including biology，188bet sports betting app download、Venue、Courses will also be upgraded periodically，Make sure to capture children’s excitement。On the operation of offline stores，Store decoration、Toy selection、Course Development、Standardization has been formed in personnel training and other aspects。

188bet sports betting app download and Friends’ online store collects popular children’s 188bet sports betting app download on the market，is one of the brand’s distribution channels。Feng Qi’s comments on 36 Krypton，188bet sports betting app download and Friends prefer repeat purchases，Member operation is the focus of business，In addition to participating in light classes for free、Besides experience 188bet sports betting app download，You can also enjoy discounts when purchasing 188bet sports betting app download，So parents are willing to apply for a card and become a member，And the brand side can also give profits。

Based on historical data from 188bet sports betting app download and Friends，The average conversion rate from store experience to membership registration is 70%，The ratio of natural customer flow and online customer acquisition is about 1:1，Customer acquisition cost is 10% of ticket cost，On average, each user visits the store 3-4 times per month，Annual consumption is around 2,000 yuan。

Project started since 2017，As of now, there are two stores in Beijing，Close the 188bet sports betting app download during the epidemic，After resuming business in August this year，Sales increased by more than 50% year-on-year。Feng Qi said，The overcrowding caused by the business recovery after the epidemic is partly the reason，But this growth also means that the single-188bet sports betting app download model has outperformed，Verified in terms of floor efficiency and human efficiency，Next, in addition to continuing to do in-depth content in individual stores，Will also expand stores laterally。

Feng Qi thinks，Children’s purchase price and repurchase rate are higher，I am more optimistic about the children’s entertainment track，Traditional model of toy retail industry，Mostly warehousing + retail model，The store can be traced back to the toy stall，Large stores mostly sell amusement scenes，Such a traditional model can still survive，Because there is a huge profit margin。188bet sports betting app download and Friends are positioned in small and medium-sized boutiques，Will further explore the depth and extensibility of the content in the future，The profit margin will be larger。

Team aspect，Founder and CEO Feng Qi was a member of the founding team of Ruyi Media，During his tenure, he participated in the movies "To Our Fading Youth", "Tiny Times 3" and "Old Boy Goes Away"、Investment and distribution of TV series "Nirvana in Fire" and other works，for GroupM、Publicis、Services provided by Dentsu and other international media groups。Co-founder and COO He Peiyan is a serial entrepreneur，Co-founded Herbal Life，And works at Agos、Baidu。

*This 188bet sports betting app downloadSource: 36氪, author: Guo Jiajia, original title：《36氪First release，Parent-child amusement experience store "188bet sports betting app download and Friends" completed multi-million yuan angel round financing》。