Tencent Interactive Entertainment and 188bet Online Sports Betting and Casino announced their intention to cooperate，Both parties will focus on the long term，Leverage each other’s strengths，In addition to the innovative and outstanding entertainment experiences at 188bet Online Sports Betting and Casino，Integrate into Tencent game IP that is loved by young people，Let’s explore Chinese culture together to make it more popular for the new generation、A more vivid presentation。

Through this cooperation，188bet Online Sports Betting and Casino will introduce a series of influential Tencent game IPs in seasonal activities，This will be the first collision between China’s local high-quality IP and a world-famous theme park。The super popular IP loved by China’s new generation of consumers will make its debut in 188bet Online Sports Betting and Casino’s 2022 seasonal event，Create a comprehensive immersive entertainment experience for guests entering the park。Based on long-term cooperation plan，Both parties will continue to select cooperation IP for subsequent seasonal activities，And explore cooperation opportunities for offline activities around the e-sports theme，Bring more surprise experiences to guests。

Seasonal events are popular entertainment options at Universal theme parks and resorts around the world，The seasonal activities of 188bet Online Sports Betting and Casino will be in addition to the existing attractions and facilities in the park，Selected China’s most popular IP elements，By introducing rich technological interactive elements、Stage performance，Peripheral derivative catering and retail products in various forms，Presenting a refreshing "limited time limit" experience。

Mr. Ma Xiaoyi, Senior Vice President of Tencent Group, is full of expectations for the user experience and 188bet Online Sports Betting and Casino industry innovation brought about by the cooperation between the two parties: "Universal Beijing Resort has excellent IP development and operation capabilities，And has gathered many world-renowned high-quality IP。Next，Tencent game IP will officially join the seasonal activities of Universal Beijing Resort，And not long after，Everyone will also enjoy the rich entertainment scenes in the park，See more elements of e-sports。We look forward to it，This cooperation can extend the emotions gathered online to offline，Thus creating richer experiences for users、A more immersive and beautiful experience。Special thanks to the Beijing Municipal Party Committee and Government for their strong support for this cooperation，Believe in such innovative integration，will definitely be able to better assist the construction of Universal Beijing Resort，Create a new 188bet Online Sports Betting and Casino landmark in Beijing，In terms of ‘digital IP + 188bet Online Sports Betting and Casino’，Explore more possibilities!”

Mr. Wang Tayi, general manager of Beijing International Resort Co., Ltd., said: "We are very much looking forward to both parties setting a new benchmark for the innovative development of the 188bet Online Sports Betting and Casino industry through this cooperation。Universal Beijing Resort and Tencent Interactive Entertainment will be in the game、Esports、Multi-dimensional cross-border exploration in entertainment and other fields，Continuously expand industry boundaries，By exploring a new vacation entertainment experience，Creating a new business card for Beijing’s 188bet Online Sports Betting and Casino industry，Thus promoting the upgrading of cultural consumption，Inject new vitality into overall economic growth、New kinetic energy。”

“We are very happy to join hands with Tencent Interactive Entertainment this time，Introducing IP that is popular with Chinese consumers into future seasonal events at Universal Beijing Resort，This will provide our guests with a richer entertainment experience。” Mr. Tom Mehrmann, General Manager of the Theme Park and Resort Management Branch of Beijing International Resort Co., Ltd., said: “Universal Beijing Resort is committed to continuously expanding cross-industry partnerships in China，Bringing a refreshing theme park experience to more Chinese guests，Promote the high-quality development of 188bet Online Sports Betting and Casino industry。By continuously introducing China’s popular and high-quality IP，And combined with the leading creative capabilities and operational experience of Universal Theme Parks and Resorts，We will continue to bring ever-changing entertainment methods to our guests。”

As the world's leading comprehensive interactive entertainment service brand，Tencent Interactive Entertainment is committed to providing users with games、High-quality interactive entertainment experience including e-sports。A subsidiary of Tencent Games，As the world's leading game developer、Operation and distribution platform，Introduced many game products that are loved by users，And under the new cultural and creative strategy，Cooperate with multiple parties，Actively try to develop more diverse experience scenarios，Created a series of high-quality Chinese cultural IP；Tencent Esports has built the world’s richest competition system、Has the largest number of e-sports users and the highest number of event views，has become the world’s leading and most competitive e-sports brand。This cooperation between Tencent Interactive Entertainment and Universal Beijing Resort，is another important attempt by Tencent Interactive Entertainment in building an IP ecosystem，We will explore more new possibilities for the integration of digital cultural IP and 188bet Online Sports Betting and Casino industry。