Due to the impact of the epidemic last year，Tourist attractions have suffered an unprecedented impact。As of February 7，Many 188bet sports betting app download have released pre-loss forecasts for 2020 annual performance。Reporter from Beijing Business Daily found out，Among the 15 scenic spot companies that have released their 2020 performance forecast，Most of them show a downward trend，8 of them have pre-losses in 188bet sports betting app download，Only one Yunnan tourism company achieved a double increase in revenue and net profit。After experiencing the bleak business in 2020，How various 188bet sports betting app download seek new profit growth points under the normalization of epidemic prevention and control has become a new topic in 2021。Industry insiders said，With the improvement of epidemic prevention and control，Domestic tourism has begun to gradually recover，As long as the epidemic situation does not change significantly this year，Overall, most 188bet sports betting app download should be able to turn losses into profits。Also worthy of attention is，The epidemic has also accelerated the transformation of traditional 188bet sports betting app download。In the future, 188bet sports betting app download will no longer rely solely on ticket revenue，Get rid of sightseeing as soon as possible，The transformation towards leisure and vacation has become a new trend in the industry。

More than half of the 188bet sports betting app download suffer losses

According to the 2020 performance forecast released by each listed scenic spot，8 of the 15 companies in the 188bet sports betting app download are expected to show a net profit loss，From the perspective of non-net profit deduction，Pre-loss companies further increased to 11。Some insiders pointed out，Deduction of non-net profit refers to the profit obtained after deducting all income and expenses that have nothing to do with business operations，Judging from this data，Almost all listed 188bet sports betting app download have been affected by the epidemic，Nearly 3/4 of enterprises have experienced a sudden drop in operations。

Look at it in detail，According to the financial forecast released by Huangshan Tourism，Huangshan Tourism’s net profit is expected to be a loss of 32.2 million to 48.1 million yuan in 2020，After deducting non-profits, the net profit further decreased to 92.2 million-1.1.4 billion yuan range。Also，Mainly engaged in Mount Emei 188bet sports betting app download Area Tour Tickets、Passenger Ropeway、Emeishan A of hotel services also predicts a sharp decline in performance，The revenue is expected to be 5.300 million to 5.600 million yuan，Almost half of 2019，The net profit is expected to be a loss of 35 million to 45 million yuan。Guilin Tourism also has poor performance，According to its 2020 annual report forecast，The company’s net profit is expected to be a loss of 2.700 million yuan，The company’s operating income is expected to be only 2.5.6 billion yuan。Also，Tourism in the Western Regions is even more bleak，We were even warned of the possibility of being delisted。

Beijing Business Daily reporter also learned，In the listed 188bet sports betting app download，There are also some companies that are barely profitable，It’s just about selling off assets to alleviate the problem of poor performance。According to Sante Cableway’s 2020 financial report forecast，The company’s net profit is expected to be 20 million-30 million yuan，Although profitable，But it was also mentioned in its annual report forecast，In order to alleviate the impact of the new coronavirus epidemic on the company’s performance and cash flow，Reporting Period，Sante Cableway acquires 100% of the equity of Chongyang Project Company and all of Hubei Chaibuxi Tourism Co., Ltd. 46.84% equity、100% equity transfer of Guizhou Sante Fanjing Mountain Tourist Vehicle Co., Ltd. and Guizhou Wuling Scenic Spot Management Co., Ltd.，These items received a total of 1.700 million yuan investment income。The announcement also pointed out，Affected by the epidemic，The company’s annual operating income in 2020 fell sharply year-on-year。Visible，Sante Ropeway is “recovering blood” by selling off assets。

Overall view，Among the 15 listed 188bet sports betting app download in 2020，Only one company in Yunnan Tourism achieved revenue、Double increase in net profit，But part of its performance is also obtained from the sale of subsidiary assets。

Wu Liyun, associate professor of the Chinese Culture and 188bet sports betting app download Industry Research Institute of Beijing International Studies University said，The past year has been a very difficult year for all tourist attractions，The overall business status is seriously affected by the epidemic。I believe that with the widespread vaccination of domestic vaccines in 2021 and the improvement of epidemic prevention and control，The performance of these tourist attractions will improve。

Sudden increase in ticket 188bet sports betting app download pressure

In fact，Sudden decrease in tourists，Which leads to ticketing、Sightseeing cable car、The performance of traditional 188bet sports betting app download where cableways and other facilities are the main income has been greatly affected，In the short term，Like Zhangjiajie、Huangshan Tourism、Sante Ropeway、The pressure on ticket revenue from traditional 188bet sports betting app download such as Mount Emei has increased sharply，And this trend will continue。

As understood，After the outbreak last year，The Ministry of Culture and Tourism pointed out on the announcement，Under the premise of effectively preventing and controlling the new coronavirus epidemic，The number of tourists received by tourist attractions shall not exceed 75% of the maximum carrying capacity，At the same time, all localities should promote the implementation of time-sharing reservation system in national 5A tourist attractions and key 4A tourist attractions，Effectively improve the service management level of tourist attractions。It is not difficult to see from this，Traditional 188bet sports betting app download that rely on the number of tourists to drive revenue from scenic spot tickets and ropeways are subject to greater fluctuations due to the epidemic。

It is shown in the Zhangjiajie performance forecast，Poor performance is directly related to ticket price reduction。Zhangjiajie continues to increase due to preferential policies for 188bet sports betting app download，Under the current ticket policy, the number of people free of charge in Wulingyuan core scenic spot is increasing，Adversely affects the company’s performance。Also，Huangshan tourism also dropped sharply due to tourists，Resulting in performance losses。It is reported，Visitors to Huangshan Scenic Area in 2020 151.150,000 people，Decreased by 56 year-on-year.82%，This also caused Huangshan’s tourism revenue to plummet，Superimposed fixed costs such as depreciation and amortization and rigid expenses and other factors，Resulting in losses in Huangshan tourism performance。The same situation also includes Emeishan A，Although Emeishan Scenic Area has reopened since March 2020，But the number of people entering the mountain has dropped significantly，Having a big impact on performance。

However, this situation is still continuing，At the press conference held by the Ministry of Culture and Tourism a few days ago，Hou Zhengang, first-level inspector of the Market Management Department of the Ministry of Culture and Tourism said，In view of the current accelerating spread of overseas epidemic，Multiple points in China、sporadic、Sporadic cases，There are still local clusters of epidemics，Ministry of Culture and Tourism clarified，New Year’s Day、During Spring Festival，The number of tourists received by the scenic spot shall not exceed 75% of the maximum carrying capacity。It can be expected from this，These listed 188bet sports betting app download are still affected by the epidemic in the first quarter of this year。

In the opinion of industry insiders，Under the epidemic，It’s also a window period for traditional 188bet sports betting app download to accelerate their transformation。

Traditional 188bet sports betting app download urgently need to accelerate their transformation

Ticket revenue is under pressure during the epidemic，Traditional 188bet sports betting app download seem to be aware of this too，Accelerating transformation one after another。In the past January，Reporter from Beijing Business Daily found out，Nearly 10 tourism companies have set their sights on the capital market，Trying to open the door to listing，There are also some traditional scenic spot companies among them。An important reason why traditional 188bet sports betting app download are listed on the market，It is to seek financing from the capital market，And then transform into a leisure destination，Get rid of the past label of just relying on tourism to attract tourists。

Take Yanoda, a 5A-level scenic spot in Hainan, as an example，The company has recently submitted a listing application to the Shenzhen Stock Exchange GEM and it was accepted。It’s worth noting，The number of tourists in this scenic spot has almost been on a downward trend in recent years，Meanwhile，The revenue of 188bet sports betting app download is also declining year by year，Under the epidemic，This problem is more prominent。November 2020，Yanoda carries out industrial structure transformation，The Discovery integrated resort in cooperation with Discovery, the global leader in documentary entertainment programs, has started construction in the Yanoda Rainforest Cultural Tourism Zone。

Industry insiders said，The phenomenon of Yanoda Scenic Area is just a microcosm of many traditional tourist attractions，In recent years, it has included some traditional 188bet sports betting app download，Passenger flow is also facing a bottleneck problem，Under the normalization of epidemic prevention and control，Limiting the number of tourists in 188bet sports betting app download has become the norm，The future will depend solely on tickets、The era of dividend income from cable cars has gradually disappeared，How to develop tourists’ secondary consumption in the future，Increasing tourist consumption time has become a problem that scenic spot companies must consider。"Like some 188bet sports betting app download，Catering can be introduced、Accommodation、Theme parks and other leisure and vacation projects to attract more tourists，Lengthen the stay of tourists，At the same time，The industrial structure can also be further optimized，Appropriately increase unique and related tourism products，To enrich the operating income structure of 188bet sports betting app download。For example, adding some vacation products。" A person in charge of the operation of the scenic spot said frankly。

To this，Analysis by Li Xinjian, Executive Director of Capital Culture and Tourism Development Research Institute of Beijing International Studies University，The development of 188bet sports betting app download must be "adapted to local conditions" according to their own conditions，Cannot generalize。For example, some 188bet sports betting app download have better conditions for secondary consumption or surrounding comprehensive development，Then the ticket economy needs to be broken，Make more efforts in this regard，Create a comprehensive experience space；Some 188bet sports betting app download are due to their remote locations and insufficient surrounding facilities，The conditions for secondary consumption are not mature，We need to focus on improving the scenic area’s own management services，Optimize the experience to increase attractiveness。

Wu Liyun thinks，Under the current situation，Traditional 188bet sports betting app download need to focus on sightseeing、The industry model has changed from relying on tickets to achieve core revenue to leisure and vacation experience，In the future, the income channels of 188bet sports betting app download will no longer be single，The industrial structure will also be diversified。At the same time，As the epidemic situation improves，It is expected that the performance of the scenic spot will rebound this year。

*188bet sports betting app download articleComeSource: 188bet sports betting app download, author: Guan Zichen, Wu Qiyun, original title:《More than half of the 15 listed 188bet sports betting app download spot companies are losing money, and transformation is "on the horizon"》.