February 19，Shanghai Yuyuan Tourism Mall (Group) Co., Ltd. issued an announcement，Shanghai Forte Industrial 188bet app Group Co., Ltd., a wholly-owned subsidiary of the company, signed a cooperation agreement with Shanghai Jinshan New Town Construction and 188bet app Co., Ltd.，The joint 188bet app target is the Binhai International Cultural Tourism Resort project located in Jinshan, Shanghai。

This is also following September 2020，A large-scale cultural 188bet app won by Yuyuan Holdings again。

Just in terms of size，The total planned area of ​​the project taken this time has reached about 8.1 square kilometer，Approximately 8.1 million square meters，The area is nearly twice the size of the Xianhu Shanshui International Leisure and 188bet app won by Yuyuan Holdings in Yunnan in September last year。

Data display，The above projects are themed "Harbor of Love"，Specifically includes Jinshan City Beach、Jinshan Satellite Station Urban Complex、Four major functional sections of Jinshanzui fishing village and reclamation area。The project includes travel and vacation、Business Exhibition、Sports Competition、Gourmet shopping、Cultural and performing arts、Leisure and entertainment formats。

Same as the last operation in Yunnan，The main body of the specific 188bet app this time is also Fuyuan 188bet app, a subsidiary of Yuyuan Co., Ltd.。

As a platform of Yuyuan Garden Co., Ltd. that focuses on industry-city integration and other businesses，“Forte”, an old brand that has been silent for a long time, has begun to make more and more expansion moves。Judging from the 188bet app in the past two years，Nowadays, the business direction of "Forte 188bet app" is different from that of the real estate developer "Forte" many years ago。

For this 188bet app platform that has experienced twists and turns，Guo Guangchang already has a new vision。Looking from the general direction，Industrial 188bet app will become the “core word” of Forte’s next stop。

8.1 million square meters of seaside project

As per agreement，The main content of this cooperation with Fuzhou Real Estate 188bet app includes project regional 188bet app positioning and functional business planning、Preparation of detailed regulatory planning and related special planning、Iconic architectural concept design、Cooperative 188bet app model confirmed、Investment content confirmed、Project company formation, etc.。

In short，Fuye Real Estate 188bet app will be mainly responsible for promoting the planning and preparation of the entire Binhai project in this cooperation、Project Investment、Industrial investment promotion and other work。

According to Guan Guan 188bet app New Media，Although the entire project exceeds 8 million square meters，But part of the project has actually been built and started operating。

In the entire Shanghai Jinshan Binhai International Cultural 188bet app，Including two national 4A-level tourist attractions, City Beach and Jinshanzui Fishing Village, that have been completed and operated。The remaining areas to be developed and constructed，The area is about 3.08 square kilometers of reclamation area，And about 1 around Jinshan Station.5 square kilometers area。

End of 2019，Official completion acceptance of the reclamation project，The enclosed land area is about 3866 acres。According to plan，In this part of the reclaimed sea area，The construction focus of the project will be "cultural 188bet app"。

Look in detail，This area will be built to include a cultural and entertainment center、Comprehensive Convention and Exhibition Center、Business Center、Leisure Fishing Port City、Coastal ecological wetland、Binhai Cultural and Creative Center、Coastal resort and other functional areas。Among them，The comprehensive convention and exhibition center has been completed and accepted in December 2020。

For real estate 188bet app，Building a resort is a breeze。In 2019，The revenue from the resort business accounts for 2% of the total revenue of Yuyuan Garden Co., Ltd., the parent company of Fuzhou Real Estate 188bet app，Second to the property 188bet app business and jewelry fashion business, which account for the largest share。

However，From a business perspective，This part of the project is from construction to operation，And then get benefits，It takes a longer period of time。

It can quickly restore blood，It is the TOD project to be built around Jinshan Satellite Station。According to plan，This part of the project will be built into a commercial office、Leisure and entertainment、Travel vacation、Complex project of commercial housing and other industries。

Although the cooperation agreement signed this time is only a framework document，Specific investment project start time、The investment amount has not yet been finalized。But no matter for Yuyuan shares or Fuyuan 188bet app，This is undoubtedly a "big deal"。

It is worth mentioning，From 2020 to present，Foreign real estate 188bet app is actually more about expanding land reserves through public bidding, auctions and listings。As in April last year，Shanghai Fuyuan Industrial 188bet app Co., Ltd., a subsidiary of Fuzhou Real Estate 188bet app Co., Ltd., is named 14.7.2 billion won a comprehensive land parcel in Changsha, Hunan；And last November，Forte 26.Acquired a comprehensive land parcel in Hangzhou for 6.6 billion yuan, etc.。

But no matter it is bidding, auction or hanging，Still cooperate with the local government，Guo Guangchang’s positioning for the 188bet app of Fuzhou is very clear。To borrow from Guo Guangchang，It is to create a “composite functional real estate business”。You can see it from the land acquisition last year，The land distributed by Fuzhou Real Estate is basically comprehensive land，Including business、Office、Residential and other types of projects。

In a sense，Such a real estate 188bet app model，It is also because Yuyuan shares still have gold jewelry、Commercial retail、Decided by business operations in diverse industries such as liquor。

Of course，The advantage of acquiring land through bidding, auction, and auction is that it can achieve faster expansion，However，This method of developers gathering together to grab land does not seem to be "popular" here in Fuzhou Real Estate 188bet app。

During a communication with Zhang Lai, Vice President of Foreland 188bet app，He once expressed to Guandian Real Estate New Media，Forte Now，The company name has broken away from the simple concept of real estate。“We are not looking for quick turnaround，Don’t just pursue scale。First of all, the industry must be truly established，Meet the city’s demands，Then create a good honeycomb product，This is a very important premise。”

Forte’s “Industrial Path”

Of course，No matter what explanation Fuye 188bet app has for its business 188bet app strategy，In addition to industry，Residence is still an important component of income。In the first half of 2020，Due to the closing of the property 188bet app project，Yuyuan Group’s accounts receivable increased significantly by 111% year-on-year.83%，reached 17.9.7 billion yuan。

Nothing more，Now this part of the residential business exists more to provide 188bet app funds for long-term industrial real estate。What makes people feel a little sad is，Today’s “Fudi”，Perhaps it is no longer the “replacement” that old real estate people think of。

1990s，Fosun begins to enter the real estate 188bet app and management business。Shortly after the millennium，Forte Group, which completed the shareholding reform, officially began to expand its business nationwide。Just three years later，Forte is listed on the Main Board of the Hong Kong Stock Exchange，Becomes the first batch of listed real estate companies in China。

From the perspective of 188bet app experience，Forte’s “highlight moment” in the real estate 188bet app industry may be counted until its delisting in 2011。

Of course，Before delisting, Forte had already experienced various problems such as financing difficulties，But it is worth mentioning，At that time, Forte’s sales had reached tens of billions。At that time，With sales of 20 billion yuan, it has firmly occupied a place among the top 20 188bet app companies。

After delisting，Forte’s voice in the public market has decreased a lot，Many people’s impression of it is still that of a “188bet app developer”。

It will be 2018 when it frequently enters the public eye again，This year，Fosun reorganizes listed company Yuyuan Shares，And inject Forte assets，"Forte Industrial 188bet app Group" was immediately established。

A change in name means a change in business focus，When I suddenly look back，The former real estate 188bet app platform "Forte" has become "Forte 188bet app" that implements the "industry-city integration" model。

Maybe it was affected by the unsatisfactory real estate 188bet app，Guo Guangchang, who returned with Fu Real Estate 188bet app, has a deep obsession with industrial real estate。

Except for the real estate 188bet app，Yuyuan Co., Ltd. also has two other production and 188bet app platforms, Xinghong Production and 188bet app and Yunshang Production and 188bet app。Only by project type，There seems to be some overlap between these production and 188bet app groups，But the breakdown is different。

Looking from the mode direction，Foreign 188bet app is aimed at health、Finance、Four directions of wisdom and cultural tourism，Xinghong Industrial 188bet app focuses on the construction of smart parks and focuses on industrial empowerment operations，Other side，Yunshang Industrial 188bet app focuses on commercial positioning of projects，Create fashion wholesale、Retail and lifestyle gathering place。

Judging from the final rendering effect，Fuye 188bet app focuses on industrial landmarks，Has the functions of comprehensive commercial street and residence；188bet app and construction of Xinghong Industrial Park、Mainly income from asset management and corporate services，It owns Hefei Yungu Financial City and other parks；Yunshang Industrial 188bet app mainly focuses on fashion business center and office building projects，owns Wuhan International Fashion Center, etc.。

Horizontal comparison，Under the banner of Yuyuan Garden Co., Ltd. which pursues "industrial operation + industrial investment"，Fujian 188bet app has become the most important industrial real estate platform。Related data display，Forte 188bet app has entered 26 cities in the first half of 2020，In Changsha、Shanghai、Suzhou、There are new projects in Nanjing and other cities。

Signed the Shanghai Jinshan Binhai Project just after the Spring Festival，Perhaps it also sets the tone for Fuye 188bet app’s 188bet app path this year。The first half of 2020，Foreign Real Estate 188bet app has completed the mapping of the core demands of local governments in 22 core cities，On the road of industrial real estate 188bet app，Shanghai Jinshan is just one of the stops。

*this文comeSource: Guandian 188bet app Network, author: Lu Xin, original title:《Resolution》.