Fuping County, Weinan City, Shaanxi Province, is known as the “Persimmon Township of China”，Persimmon cake, its specialty, is one of Shaanxi’s IP delicacies，Has greater influence in surrounding areas，But because it is not well-known，Lukewarm sales。A TV series called "Persimmon Red Every Year" completely changed its economic situation，Promoted by TV series，Not only increased the popularity of Bupyeong persimmon cake，It also provides new impetus for local economic development。This article will mainly explain how to use the creation of film and television IP to empower 188bet game，Promote the further development of rural economy。

The TV series "Persimmon Red Every Year" was broadcast on CCTV 1 in July 2018，Telling about the 40 years of reform and opening up，Ordinary rural woman Yang Shihong has been tempered by life，A touching story of children and grandchildren reaping happiness in the end。The ratings reached 1 when the show was broadcast.1%，CCTV channel ranked first in ratings during the same period，The accumulated views on the video website platform reached 20.800 million times，It is a rare and popular IP drama with a realistic theme。Broadcast of the play，For the shooting location-Fuping County, Shaanxi，has more important practical significance，A drama has truly brought opportunities to Fuping’s economic development and 188bet game。

Take official 188bet game data as an example，The "May Day" holiday just after the TV series ended，Fuping County’s cultural 188bet game market is rapidly exploding。Just 4 days holiday，Received 39 tourists in total.50,000 people，Comprehensive 188bet game income 2.7.5 billion yuan，Both achieved double-digit growth。Even affected by the epidemic，Spring Festival Holiday，Fuping County still received 420,000 tourists，Comprehensive 188bet game income is about 1.300 million good results。

Persimmons and persimmons, which are local specialties，Due to frequent exposure in TV series，Making Fuping’s persimmons a well-known specialty across the country，Sales are increasing。Increased visibility，Also attracted the attention of many big V，For example, "Xinwen Lianbo" host Kang Hui also brought goods for Fuping persimmons in the live video room。Taking the specialty persimmon as an opportunity，Fuping’s 188bet game development has embarked on a sustainable path。

Until 2021，Fuping County’s persimmon planting area is 360,000 acres，Annual output of 250,000 tons of fresh persimmons，Processing 60,000 tons of persimmons，Output value 4 billion yuan。Prosperous development of industry，Also helped 2,512 poor households get out of poverty。Fuping County was rated as a national dual-support model city (county) and a “Four Good 188bet game Roads” provincial model county in 2020。

The TV series "Persimmon Red Every Year" was broadcast on CCTV 1 in July 2018，Telling about the 40 years of reform and opening up，Ordinary rural woman Yang Shihong has been tempered by life，A touching story of children and grandchildren reaping happiness in the end。The ratings reached 1 when the show was broadcast.1%，CCTV channel ranked first in ratings during the same period，The accumulated views on the video website platform reached 20.800 million times，It is a rare and popular IP drama with a realistic theme。Broadcast of the play，For the shooting location-Fuping County, Shaanxi，has more important practical significance，A drama has truly brought opportunities to Fuping’s economic development and 188bet game。

Take official 188bet game data as an example，The "May Day" holiday just after the TV series ended，Fuping County’s cultural 188bet game market is rapidly exploding。Just 4 days holiday，Received 39 tourists in total.50,000 people，Comprehensive 188bet game income 2.7.5 billion yuan，Both achieved double-digit growth。Even affected by the epidemic，Spring Festival Holiday，Fuping County still received 420,000 tourists，Comprehensive 188bet game income is about 1.300 million good results。

Persimmons and persimmons, which are local specialties，Due to frequent exposure in TV series，Making Fuping’s persimmons a well-known specialty across the country，Sales are increasing。Increased visibility，Also attracted the attention of many big V，For example, "Xinwen Lianbo" host Kang Hui also brought goods for Fuping persimmons in the live video room。Taking the specialty persimmon as an opportunity，Fuping’s 188bet game development has embarked on a sustainable path。

Until 2021，Fuping County’s persimmon planting area is 360,000 acres，Annual output of 250,000 tons of fresh persimmons，Processing 60,000 tons of persimmons，Output value 4 billion yuan。Prosperous development of industry，Also helped 2,512 poor households get out of poverty。Fuping County was rated as a national dual-support model city (county) and a “Four Good 188bet game Roads” provincial model county in 2020。

It is not difficult to find out from the case of the popular broadcast of "Persimmons Are Red Every Year" promoting 188bet game in Fuping County，The advantages of film and television IP in promoting 188bet game mainly come from two aspects:

First，It is easy to build a good reputation in high-quality movies and TV shows，Give the product a special meaning，Convey a unique brand signal to the audience。For most rural areas，There is no shortage of high-quality specialties or natural resources in the local area，There is no shortage of hard-working labor force，The biggest bottleneck is how to deliver these high-quality resources。Take Fuping persimmon cake as an example，Persimmon cakes are not a unique specialty of Bupyeong，But it appears frequently in "Persimmon Red Every Year"，Make Fuping persimmon cake no longer ordinary，It represents the hope of the hostess and her family to get rich through hard work。The TV series gives persimmons a special meaning，Produce an emotional resonance factor，Let the audience remember it deeply，Thus establishing an inner recognition of the product。There are many cases of this type of film and television empowering 188bet game specialties，Such as the documentary "A Bite of China"，Telling delicious food from various places through beautiful pictures and touching stories，Greatly stimulated the audience’s interest in tasting，Driving the sales of related gourmet products on e-commerce platforms in seconds。

Second，The popularity of the TV series has brought full-scale exposure。The first round of "Persimmon Red" was broadcast on CCTV，The second round will be broadcast on Liaoning Satellite TV and other satellite TV stations。As of now，There are still TV stations broadcasting the show。In online video，Tencent Video and Youku Video also have over 100,000 views per month。In a sense, the broadcast of TV series is also the continuous accumulation of Fuping County’s cultural 188bet game brand building，Film and television dramas exert their lasting exposure and influence，Continuously increase this audience’s favorable impression of Fuping County，More effective than any form of hard advertising，Movies and TV dramas are spread in topics、The advantages in interest discussion are far beyond those of simple advertising。On the other hand，TV series have “product” advantages，No need to invest advertising fees on broadcast channels，Reduced input costs。This high frequency、High-density publicity effect is a unique attribute of film and television dramas。If a reasonable promotion path can be designed，How to combine TV series with Weibo topics、Douyin, Kuaishou and other short video platforms leverage each other，It may bring more positive effects of getting twice the result with half the effort。

Of course，Under the big topic of film and television empowering 188bet game economic revitalization，Inseparable from the in-depth exploration of local high-quality resources、Art integration processing。Movies and TV dramas can certainly drive market enthusiasm，But the forging of "internal strength" is the soul，This is inseparable from local support。While introducing and developing industries，The local government must really do a good job in industrial layout，Don’t just rely on the traffic dividends brought by movies and TV dramas without making progress。Strengthen your own advantages，By converting traffic into word of mouth，Only in this way can we truly realize the revitalization of 188bet game economy。

Fuping County after persimmon cakes attracted attention，The corresponding policies to make the persimmon industry bigger and stronger also complement each other，For example, poor households will receive a subsidy of 400 yuan per mu for planting persimmons、Non-poor households receive a subsidy of 300 yuan per mu, etc.，Greatly mobilized the enthusiasm of local people for production。Industry docking，Cooperating with JD.com e-commerce platform to create a “New Year Goods Village”，Develop and optimize logistics cold chain express delivery channels to allow goods to be shipped to all parts of the country more quickly，Ensures fast and efficient logistics。Fuping County then used persimmon as the carrier，Continuously develop derivative products and related industries based on the persimmon industry，There are original Xiaoshiren cultural and creative products、Persimmon Cultural Festival、Persimmon Museum，Also discovered hot spots in industries such as 188bet game tourism in Taibai Village。On the basis of developing regional characteristic culture，Hope to create something desirable、A cultural tourism vacation destination that highlights unique cultural charm。

With the orderly advancement of Fuping’s economic development and industrial integration，The road to 188bet game is getting smoother。Such as short video、Visual content such as photo check-in guides continues to become more popular on the Internet，Coordinate with the content dissemination of TV series，The real economy and film and television IP are complementary to each other、The path of mutual promotion。Meiyuan Town under the jurisdiction of Fuping County、Gongli Town、Caocun Town and Duhu Village, Laomiao Town insist on the road of promoting development through culture，Successfully applied for "China's Famous Historical and Cultural Town"、"China's famous historical and cultural village"，Create two 4A-level scenic spots，5 3A level scenic spots。Travel and culture at the same time、Cultural Relics、Perfect combination of agriculture and processing industry，Make industrial factors more perfect。

Data display，The current comprehensive annual revenue of global film and television IP destinations and derivatives is more than 30 billion US dollars，The highest annual income has reached 95 billion US dollars，Most of the income is closely related to the cultural tourism industry，Marvel、Disney and other film and television IPs have strong monetization and destination marketing capabilities。There are too many high-quality and touching stories in the vast countryside of our country，How to adapt these stories into movies，Can definitely become the Nth "Persimmon Red Every Year"，But this strong push，This is definitely not something that can be realized simply by the subjective wishes of film and television companies or government departments。Only more proactive integration of existing resources，In order to better fully digest and make good use of the high-quality empowerment brought by film and television dramas。Story，It is the soul of the countryside，The soul of any real economy，Only discover good stories，Hatch a good script，Only in order to create a good IP，Really leading 188bet game to a rapid pace、A healthy and efficient development path！

(About the 188bet game:1、Zijian，Founder of Tianmai Pictures，Research field: Film and television IP empowers 188bet game；2、Sun Yi，Current Secretary of the Youth League Committee of CYTS、Senior Manager of Strategic Development Department，Research field: 188bet game、Cultural Tourism Technology。）