Although the epidemic has affected many consumer industries，However, the rapid development of online business still brings growth to the performance of 188bet online live casino。

March 10，The Danish toy manufacturer 188bet online live casino (Lego) announced its 2020 annual financial report。Compared to 2019，Income increased by 13%，Up to 43.7 billion Danish kroner (approximately 69.USD 8.3 billion)。Operating profit of DKK 12.9 billion (approximately 20.USD 6.8 billion)，19% year-on-year increase from 2019。Net profit increased by 19%，Up to 9.9 billion Danish kroner (approximately 15.USD 87.1 billion)。

Financial report display，During the reporting period，188bet online live casino achieves double-digit retail sales growth in all major markets around the world，Among them，China、America、Markets such as Western Europe are experiencing particularly strong growth，Mainly due to the expansion of product range、E-commerce investment returns and China market grows significantly。

E-commerce business is growing rapidly

Currently，More and more consumers from all ages，Inspired by the creative product portfolio，Driving strong growth in 188bet online live casino retail sales in 2020。

Look at it in details，188bet online live casino’s revenue in 2020 was DKK 43.7 billion，13% year-on-year increase；Operating profit of DKK 12.9 billion，19% year-on-year increase；Net profit of DKK 9.9 billion，19% year-on-year increase；Strong cash flow performance，Up to 11.5 billion Danish kroner。

Strong retail sales drive performance growth。Analysis points out，The epidemic may prompt consumers to buy more toys，To pass the time while at home。But Niels B, CEO of 188bet online live casino. Christiansen) thinks，The development of e-commerce business is also a factor driving the rise of Lego’s performance。

As understood，To curb the spread of the epidemic，Many physical stores had to temporarily close。Period，188bet online live casino increases investment in omni-channel retail ecosystem，2020，LEGO.com e-commerce platform doubled compared with 2019。

Talk about future online business development，Stated by 188bet online live casino，2021，188bet online live casino will accelerate investment in the digital development of its entire business，Investment in this initiative will include the expansion of the Group’s digital and technology teams。

Plans to open 120 more stores to strengthen expansion in 188bet online live casino

Data display，Lego was born in Denmark in 1932，Nearly 90 years old。The trademark "LEGO" comes from the Danish "LEg GOdt"，188bet online live casino introduced products to the Chinese market for the first time in 1983，But consumers generally think of Lego as “this toy is too expensive”。In order to adapt to the Chinese market，LEGO continues to hone the design of its products，The market in China is also gradually opening。

Gelonghui APP query display，188bet online live casino’s revenue in China increased by 40% year-on-year in 2015，Since 2016，Its revenue in China has grown at a strong double-digit rate。Also，LEGO’s market share in China’s construction toy category is also expanding，Breakthrough from single digits to 33 in 2015.2%，Ranked first in China。

Today 188bet online live casino has become one of the largest toy manufacturers in the world，The number of employees in 2019 has exceeded 18,000。The company remains privately held。

In terms of opening a store，Changjiang Business Daily reporter noticed，Due to the special nature of Lego toys，The expansion of LEGO offline physical stores has not stopped yet。2020，188bet online live casino has opened a total of 134 retail stores，91 of them are located in China。Actually，China is already one of the group’s best-performing markets，Achieved double-digit growth last year。

As of the end of 2020，188bet online live casino has 678 brand retail stores around the world。The group plans to open 120 more branded retail stores in 2021，80 of them will be located in China，Will cover more low-tier cities。It is reported，LEGO aims to have approximately 300 LEGO stores in China by the end of 2021。

Except physical store items，Theme parks will also become 188bet online live casino’s new “battlefield”。A reporter from Changjiang Business Daily learned from the Shanghai Jinshan District Information Office，The Shanghai Legoland Resort project is scheduled to start construction in 2021，The investment amount is 5.US0 million，It is expected to open in 2024，Will be one of the largest Legoland resorts in the world。

Industry insiders said，In the Chinese toy market，Except for the international toy giants，There are also local toy brands。China’s toy market competition is becoming increasingly fierce，For 188bet online live casino，Continuing to expand its market share in China is the only way to go in the future。

*This 188bet online live casinoSource: Changjiang Business Daily, author: Zhang Lu, original title: "188bet online live casino’s revenue in 2020 is nearly US billion and it plans to invest 5.US0 million to build Shanghai Legoland》.