Movie "Hello，Li Huanying" continues to be a hit，The box office ranks second in Chinese film history，The filming location in Xiangyang, Hubei Province also quickly became popular，Becoming a popular tourist destination。Data display from multiple online travel websites，The number of searches and bookings for travel products related to Xiangyang has increased，“Checking in at Li Huanying’s filming location” has also become a trendy topic on social networks。

It is not uncommon for film and television dramas to make tourist spots popular。An issue worthy of attention is，A place that became an instant hit because of its film and television works，How will it develop in the future？Professionals think，Promoting tourism through film and television，Essentially a marketing campaign，To keep "long red"，Just keep injecting content，Rely on the actual local industrial and economic development，Destination can take advantage of this short window，Explore the comparative advantages of your own industry or culture to seek greater development。

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“The place where the protagonist takes shelter from the rain is the most popular point，Many people lined up to take photos。"The movie "Hello，After the release of "Li Huanying"，Xiao Li, a native of Xiangyang, went to Weidong Factory, the filming location, to check in，"There are many people，There are many older couples”。According to her observation，The main tourists are local 188bet app download residents，There are also a small number of people who come from other places specifically to play。Weidong Factory retains part of the style of the state-owned factories of the last century，Not only can you take "movie-style" photos，It is also a childhood memory for many people。

A netizen said，I live over there，“The days of Chinese New Year，A huge crowd of people，The traffic jam is so far away”。Name of the factory gatekeeper，At the peak period, more than 5,000 tourists flock to the factory every day。After the Spring Festival holiday，Due to "the road into the factory is blocked、Affecting normal traffic and production and operations”，Weidong Factory once posted a notice refusing to visit，Later reported by local media，Visitors on foot can still go in and visit。Except Weidong Factory，Other filming locations of the movie such as 603 Cultural and Creative Park、Hubei Chemical Fiber Factory、Dongfang Chemical Factory and other places are also popular with tourists。

In recent years，Popular movies and TV series have made many tourist destinations popular。This year’s popular TV series "Mountains and Seas"，Making Minning Town in Yongning County, Ningxia a popular check-in spot。2020’s hit online drama "The Hidden Corner"，Let Zhanjiang, Guangdong become a new Internet celebrity city。The movie "The End of Time" released in 2014，Zhejiang’s Dongji Island is still on the list of tourist destinations for literary and artistic youth。

Mafengwo and China Tourism Academy jointly released a tourism destination analysis report，Data display，On the choice of travel destination，Variety show、The influence of film and television dramas is second only to recommendations from family and friends，Many tourists will be "suddenly attracted" to a destination after watching a certain film and television show，I want to go to the 188bet app filming location to experience the scenery in the lens for myself、Take the same route、Go to the same building to take photos, check in, etc.。

The silence after the noise

"Roman Holiday" and Rome，"Love on Mount Lu" and Mount Lu，Usually regarded as a typical case of the deep integration of film and television works and tourist destinations - powerful alliance，The quality of film and television works and the image of the destination complement each other。But more often than not，“Film and television + tourism” brings a brief burst of popularity to the destination，The noise soon subsided。

The primary reason is，With the natural decline of the life cycle of film and television works，The popularity of tourist destinations is gradually fading。Industry analysts believe，“Film and television + tourism” is essentially a tourism phenomenon caused by popular culture，With suddenness、Transient、Unpredictability and other characteristics。

Poor management is also a common reason。Qiao Family Courtyard in Qi County, Shanxi，Once famous for film and television dramas such as "Raise the Red Lantern" and "Qiao Family Courtyard"。Qiao Family Courtyard was selected as a national 5A tourist attraction in 2014，Canceled 5A qualification in 2019。Relevant report from the Ministry of Culture and Tourism points out，Qiao Family Courtyard has a single type of tourism products、Excessive commercialization、There are many problems such as insufficient transportation and sightseeing。

The shortcomings of the city itself are another major factor。Guizhou Kaili is famous for the literary films "Roadside Picnic" and "The Last Night on Earth"，But it did not become an Internet celebrity city as many people expected，Small population、Loss of urban youth、Traffic congestion is considered to be the reason why Kaili is not popular。

"Strictly speaking，No tourist destination 188bet app relies entirely on film and television to achieve long-term popularity。" Wei Xiang, a professor at the Institute of Financial Strategy, Chinese Academy of Social Sciences, told reporters，“The core reason is，Promoting tourism through film and television is ultimately a marketing activity。To sustain development，Need to continuously inject content，The content relies on the development of the actual local industrial economy。”

How to amplify the "fireworks effect"

《Hello，Li Huanying》After bringing fire to Xiangyang，Rapid local response。Organizing research and judgment on relevant scenic spots and travel agencies、After inspection，Xiangyang City Culture and Tourism Bureau launched 8 tourist routes including movie check-in points，These routes cover the main filming locations of the movie，Also combines the main tourist attractions in Xiangyang。Since then, Xiangyang has also launched a series of preferential activities，In order to extend the popularity to the May Day and even summer tourism market。

The red Minning town in "Mountains and Seas" also took action。The red Minning town in "Mountains and Seas" also took action，Launching a red tourist route to visit Minning Town，Plan to use the "Mountain and Sea Love" IP to revitalize the entire tourism resources of Minning Town，And train villagers to become cultural narrators，Promote more employment for villagers through the development of tourism。

“It is possible to develop cities through popular film and television works，This is also called the ‘fireworks effect’。" Wei Xiang said，“The movie is like setting off fireworks，Will attract everyone’s attention，Fireworks will also illuminate the scenery below - a comparative advantage of this city、Industrial foundation and its competitive characteristics。”He thinks，The city needs to take advantage of this 188bet app download gorgeous fireworks，Intensify combing in the short term、Find your own comparative advantages，And maximize its effect。

Wei Xiang analyzed Xiangyang as an example。Xiangyang has the foundation for the development of film and television，Tangcheng Film and Television Base was built in 2015，Many film and television works such as "The Legend of the Demon Cat", "Tiansheng Changge", "Shangyang Fu" were filmed here；Xiangyang is a key city in the “Third Line Construction”，In recent years, it has also been undertaking the transfer of the machinery manufacturing industry in the Pearl River Delta，Industrial tourism can be vigorously developed，Let more people realize its new industrialization characteristics；Also，Xiangyang is an ancient city with profound cultural heritage，It has not received much attention before，Injecting cultural connotation into Xiangyang’s overall tourism，Can escape the restrictions of film and television tourism，Long-term development。

“How to transform from short-term hot spots to long-term promotion of development，is the focus of our research。"The relevant person in charge of Xiangyang Municipal Culture and Tourism Bureau said，Will continue to carry out film-related tourism marketing，Continue the popularity；Increase travel agency outreach groups，Convert mainly local tourists to mainly foreign tourists；Point and surface combination，Transmit the heat of the movie shooting locations to the whole Xiangyang tour。

*Source of this article：China Engineering Network, Author:Wu LiRong, original title: "The movie "Hello, Li Huanying" was shot in Xiangyang, HubeiHow does film and television tourism amplify the "fireworks effect"?》.