Movie "Hello，Li Huanying" continues to be a hit，The box office ranks second in Chinese 188bet online sports betting history，The filming location in Xiangyang, Hubei Province also quickly became popular，Become a popular tourist destination。Data display from multiple online travel websites，The number of searches and bookings for travel products related to Xiangyang has increased，“Checking in at Li Huanying’s filming location” has also become a trendy topic on social networks。

It is not uncommon for film and television dramas to make tourist spots popular。An issue worthy of attention is，A place that became an instant hit because of its film and television works，How will it develop in the future？Professionals think，Promoting 188bet online sports betting through film and television，Essentially a marketing campaign，To maintain "long red"，We need to continuously inject content，Rely on the actual local industrial and economic development，Destination can take advantage of this short window，Explore the comparative advantages of your own industry or culture to seek greater development。

188bet online sports betting and television shooting locations have become check-in spots for internet celebrities

“The place where the protagonist takes shelter from the rain is the most popular point，Many people lined up to take photos。"The movie "Hello，After the release of "Li Huanying"，Xiao Li, a native of 188bet online sports betting, went to Weidong Factory, the filming location, to check in，"There are many people，There are many older couples”。According to her observation，The main tourists are local residents，There are also a small number of people who come from other places specifically to play。Weidong Factory retains part of the style of the state-owned factories of the last century，Not only can you take "movie-style" photos，It is also a childhood memory for many people。

A netizen said，My home lives over there，“The days of Chinese New Year，A huge crowd of people，The traffic jam is so far away”。Name 188bet online sports betting factory gatekeeper，At the peak period, more than 5,000 tourists flock to the factory every day。After the Spring Festival holiday，Due to "the road into the factory is blocked、Affecting normal traffic and production and operations”，Weidong Factory once posted a notice refusing to visit，Later, according to local media reports，Visitors on foot can still go in and visit。Except Weidong Factory，Other filming locations 188bet online sports betting movie such as 603 Cultural and Creative Park、Hubei Chemical Fiber Factory、Dongfang Chemical Factory and other places are also popular with tourists。

In recent years，188bet online sports betting movies and TV series have made many tourist destinations 188bet online sports betting。This year’s 188bet online sports betting TV series "Mountains and Seas"，Making Minning Town in Yongning County, Ningxia a 188bet online sports betting check-in spot。The hit online drama "The Hidden Corner" in 2020，Let Zhanjiang, Guangdong become a new Internet celebrity city。The movie "The End of Time" released in 2014，Zhejiang’s Dongji Island is still on the list of tourist destinations for literary and artistic youth。

Mafengwo and China 188bet online sports betting Academy jointly released a 188bet online sports betting destination analysis report，Data display，On the choice of travel destination，Variety show、The influence of film and television dramas is second only to recommendations from family and friends，Many tourists will be "suddenly attracted" to a destination after watching a certain film and television show，I want to go to the shooting location to experience the scenery in the lens for myself、Take the same route、Go to the same building to take photos, check in, etc.。

The silence after the noise

"Roman Holiday" and Rome，"Love on Mount Lu" and Mount Lu，Usually regarded as a typical case of the deep integration of film and television works and tourist destinations - powerful alliance，The quality of film and television works and the image of the destination complement each other。But more often than not，“Film and television + 188bet online sports betting” brings a brief burst of popularity to the destination，The noise soon subsided。

The primary reason is，With the natural decline of the life cycle of film and television works，The popularity of tourist destinations is also gradually fading。Industry analysts believe，“Film and television + 188bet online sports betting” is essentially a 188bet online sports betting phenomenon caused by popular culture，With suddenness、Transient、Unpredictability and other characteristics。

Poor management is also a common reason。Qiao Family Courtyard in Qi County, Shanxi，Has become famous for film and television dramas such as "Raise the Red Lantern" and "Qiao Family Courtyard"。Qiao Family Courtyard was selected as a national 5A tourist attraction in 2014，Canceled 5A qualification in 2019。Relevant report from the Ministry of Culture and 188bet online sports betting points out，Qiao Family Courtyard has a single type of 188bet online sports betting products、Excessive commercialization、There are many problems such as insufficient transportation and sightseeing。

The shortcomings 188bet online sports betting city itself are another major factor。Guizhou Kaili is famous for the literary films "Roadside Picnic" and "The Last Night on Earth"，But it did not become an Internet celebrity city as many people expected，Small population、Loss of urban youth、Traffic congestion is considered to be the reason why Kaili is not popular。

"Strictly speaking，No tourist destination relies entirely on film and television to achieve long-term popularity。" Wei Xiang, a professor at the Institute of Financial Strategy, Chinese Academy of Social Sciences, told reporters，“The core reason is，Promoting 188bet online sports betting through film and television is ultimately a marketing activity。To sustain development，Need to continuously inject content，The content relies on the actual development of local industrial economy。”

How to amplify the "fireworks effect"

《Hello，Li Huanying》After bringing fire to Xiangyang，Rapid local response。Organizing research and judgment on relevant scenic spots and travel agencies、After inspection，Xiangyang City Culture and 188bet online sports betting Bureau launched 8 tourist routes including movie check-in points，These routes cover the main filming locations of the movie，Also combines the main tourist attractions in Xiangyang。Since then, Xiangyang has also launched a series of preferential activities，In order to extend the popularity to the May Day and even summer 188bet online sports betting market。

The red Minning town in "Mountains and Seas" also took action。Many local travel agencies have developed related 188bet online sports betting products，Launching a red tourist route to visit Minning Town，Plan to use the "Mountain and Sea Love" IP to revitalize Minning Town's 188bet online sports betting resources，And train villagers to become cultural narrators，Promote more employment for villagers through the development of 188bet online sports betting。

“It is possible to develop cities through popular 188bet online sports betting and television works，This is also called the ‘fireworks effect’。" Wei Xiang said，“The movie is like setting off fireworks，Will attract everyone’s attention，Fireworks will also illuminate the scenery below - a comparative advantage of this city、Industrial foundation and its competitive characteristics。”He thinks，The city needs to take advantage of this gorgeous fireworks，Intensify combing in the short term、Find your own comparative advantages，And maximize its effect。

Wei Xiang analyzed Xiangyang as an example。Xiangyang has the foundation to develop film and television，The Tangcheng Film and Television Base was built in 2015，Many film and television works such as "The Legend of the Demon Cat", "Tiansheng Changge", "Shangyang Fu" were filmed here；Xiangyang is a key city in the “Third Line Construction”，In recent years, it has also been undertaking the transfer of the machinery manufacturing industry in the Pearl River Delta，Industrial 188bet online sports betting can be vigorously developed，Let more people realize its new industrialization characteristics；In addition，Xiangyang is an ancient city with profound cultural heritage，But it didn’t receive much attention before，Injecting cultural connotation into Xiangyang’s overall 188bet online sports betting，Can escape the restrictions of film and television 188bet online sports betting，Long-term development。

“How to transform from short-term hot spots to long-term promotion of development，is the focus of our research。"The relevant person in charge of Xiangyang Municipal Culture and 188bet online sports betting Bureau said，Will continue to carry out film-related 188bet online sports betting marketing，Continue the popularity；Increase travel agency outreach groups，Convert mainly local tourists to mainly foreign tourists；Point and surface combination，Transmit the heat of the movie shooting locations to the whole Xiangyang tour。

*Source of this 188bet online sports betting：China Engineering Network, Author:Wu LiRong, original title: "The movie "Hello, Li Huanying" was shot in 188bet online sports betting, HubeiHow does film and television 188bet online sports betting amplify the "fireworks effect"?》.