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Cultural Tourism Benefits Author of this article: Wei Xiayi 2021-03-17
The search volume for air tickets to and from Beijing on March 16 increased by 500% compared with the previous hour。
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From 0:00 on March 16th,Persons from low-risk areas in China no longer need to present a negative nucleic acid test certificate issued within 7 days before arriving in Beijing。Affected by this good news,Reporters learned from multiple online travel platforms,The popularity of flights in and out of Beijing is rising rapidly。In fact,Since the fourth quarter of last year,The domestic tourism economy is gradually beginning to recover in an orderly manner towards a comprehensive recovery。China Tourism Academy previously expected 2021,4.1 billion domestic tourists,The tourism economy will move from full resumption of work and business to consumption、Investment fully recovered。

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The latest data from Ctrip,March 15, 16:00 to 22:00,The number of users visiting Ctrip APP increased by 9% compared with the previous day,14% increase compared to last week。

Affected by the news that Beijing has canceled nucleic acid certificates for entry and exit,Involving Beijing-related air tickets、Train ticket search、Reservations increased in response。Data display from Ctrip platform,Shortly after the announcement of the day,Instant search volume for routes originating from Beijing soared,Growth reaches 100%。Flight bookings increased by 60%;Qunar data display,As of 15:00 on March 12th,Air tickets to and from Beijing、Train ticket bookings doubled compared to the same period the previous day;Within 1 hour after the news is released,The number of searches for air tickets to and from Beijing on March 16 on the Tongcheng travel platform increased in response,500% increase compared to the previous hour,Most searches for air tickets to Beijing。The routes with higher search volume mainly include Shanghai to Beijing、Shenzhen to Beijing、Shenzhen to Beijing、Xiaoshan to Beijing、Guangzhou to Beijing、Beijing to Shanghai、Beijing to Shenzhen、Beijing to Chengdu, etc.。

Since the Year of the Ox,As the domestic 188bet sports betting app download epidemic situation improves,Residents’ willingness to travel increases,Domestic air passenger demand continues to pick up。The latest data from the Civil Aviation Administration,Civil aviation passenger traffic increased by 187% year-on-year in February。CAPSE data from tripartite agencies points out,Passengers’ willingness to travel quickly recovered in March,Visitors’ willingness to travel for business and tourism has increased significantly。Passengers’ travel willingness index in March 2021 increased by 35% compared with February,107% increase year-on-year。At the same time,76% of passengers with travel arrangements in March 2021,4% increase compared with February。Currently, domestic flights have returned to 85% of the level of the same period before the epidemic。Market institutions have expressed their opinions,When the epidemic is controllable in the future,It is expected that domestic aviation demand will usher in a small peak during the Qingming Festival and May Day holidays。

It’s worth noting,Qingming Festival holiday、Search related to the May Day holiday has continued to rise since the holiday。Qunar data display,As of now,The number of bookings for May Day tickets has exceeded that of 2019。Said Lan Xiang, Director of Qunar Big Data Research Institute,Beijing’s cancellation of nucleic acid test certificates will greatly stimulate recent travel,A depressing vacation to celebrate the New Year on the spot、The need to visit relatives may be gradually released before the long holiday,Rigid travel represented by business travel will also usher in a wave of substantial growth。

For Qingming、Growth in demand during May Day holiday,Lan Xiang said,March 27-28,Civil aviation will begin to implement summer and autumn flight schedules,Each airline will readjust its capacity after the season change,Many flights will also have their schedules adjusted,Passengers may wish to wait until the flight season changes before planning their holiday trip。

Obvious signs of recovery, tourism popularity in more than 100 cities increased by more than 50%

The tourism industry is recovering after the holidays,Travel stores have also regained their previous popularity,Starting from the seventh day of the Lunar New Year,The number of people going to Ctrip stores to sign up for travel has increased significantly。From the seventh day of the lunar month to the end of February,188bet app Nearly 30,000 people visit stores in various places for spring outings only。Based on the current booking status of stores in various locations,It is expected that more than 50,000 people will travel in March。"National high-risk areas cleared,This is undoubtedly a huge benefit for the tourism industry。" Zhang Li, CEO of Ctrip Travel Channel Division, said: "From the data perspective,Significant increase in transaction volume,Compared to the Spring Festival period, it increased by nearly 10 times。Improvement of tourists’ confidence in traveling,Is stimulating the tourism industry to accelerate its recovery。”

There are still more than 20 days until the Qingming Festival,But hotel reservation has been started。With 2019、Compared to 2020,Qunar data display,The average price of Qingming hotel reservations in 2021 is about 15% higher。Resort Hotel、Designed B&Bs are more popular,Especially hotels near large scenic spots have higher booking volume。The hotel’s booking population is currently dominated by the two age groups of the post-90s and post-60s。The current travel group is those born after 50、Hotel bookings for those born after 60 have exceeded the levels of last year and the year before that。

Starting from the second half of the Spring Festival holiday,Hotel reservations during the May Day holiday have also been quietly opened。The “accommodation first, transportation later” booking model has become the choice of many tourists。Qunar data display,The current number of hotel reservations on May Day has exceeded the same period in 2019。Many traditional popular tourist destinations have even found it difficult to book hotels,Luoyang、Dali、Many hotel room types in Suzhou and other places have received inventory shortage prompts。

Lan Xiang pointed out,Tourists’ demand for travel is always huge。During Spring Festival,Many travel needs have been postponed,The booking model of “accommodation first, transportation later” is actually the best reflection of tourists’ travel needs。Tourists book their hotel first,Waiting for air tickets、After the travel policy related to train tickets is clarified,Supplementary booking,On the one hand, it can avoid peak booking and save costs,On the other hand, you can also adjust your travel plan in real time。

From Mafengwo Tourism Big Data Display,Nearly 100 cities across the country have seen their spring tourism popularity 188bet sports betting app download increase by more than 50%。“After more than a year of normalized epidemic prevention,Chinese tourists are more accustomed to weekend trips、Short trip、Truly achieved ‘just leave’。"Introduced by Feng Rao, head of Mafengwo Tourism Research Center,Many tourists mentioned this when sharing their travel stories in 2020 on the Mafengwo platform,Long-term travel plans are often interrupted by sudden changes in the epidemic,Therefore, many tourists choose to “just leave” when the epidemic prevention and control situation is better。End of February to early March,Good news about epidemic prevention and control comes frequently,Tourists’ attention to tourism has also increased significantly。

Zhang Zhining, deputy director of the Strategic Research Center of Ctrip Research Institute, said,This year is the second "May Day" holiday after my country has entered the stage of normalized epidemic prevention and control。Judging from the performance of the "May Day" tourism market in 2020,The domestic tourism market has recovered to 53 in the same period last year in terms of number of receptions and tourism revenue respectively.5% and 36.7%。Ctrip Group’s transportation orders during the May Day holiday in 2020 increased by more than 130% compared with April,Car rental orders have fully recovered compared with the same period in 2019,And achieve a growth of about 10%。As the domestic epidemic situation continues to show a stable and improving trend,The May Day tourism market in 2021 will also accelerate the pace of recovery。It is expected to be during the May Day holiday this year,Local travel、The peripheral tourism market will still maintain strong growth momentum。From the perspective of travel mode,During the May Day holiday this year,Self-driving travel will still become a popular choice for Chinese people to travel。From the perspective of market segments,Private group、High-quality products such as high-star hotels will continue to be the first choice for users when traveling。current,The Chinese version of “International Travel Health Certificate” has been officially launched,The tourism industry also looks forward to the guidance of relevant national departments,Welcoming the restart of the international travel market。

The popularity of flower viewing tours has soared. Self-driving travel has become the first choice

March 13,A Weibo post from Nanjing Traffic Police was on the hot search list: As 188bet app download of 18:00 that day,60,000 people flocked to Jimingsi Road in Nanjing to enjoy the cherry blossoms。Entering the flower viewing season,Sakura of Wuhan University、Rape flowers in Wuyuan Jiangling、The cherry blossoms in Wuxi Yuantouzhu and Nianhua Bay are blooming one after another,With the clearing of high-risk areas in the country,Everywhere has ushered in the highlight moment of flower viewing tours。

Ctrip data display,At the end of February, the search volume of the keyword "flower viewing" on the Ctrip platform increased by 280% month-on-month;The number of people booking flower viewing spots on Ctrip recently increased by 115% compared to 2019;On Mafengwo Travel Platform,“Where to go in March” keyword search popularity increased by 34%。The search popularity of "Sakura" travel has recently increased by 22%。It’s the cherry blossom season in Wuhan University again,The “Cherry Blossom Viewing Wave” that took place in Jiangcheng in previous springs can be described as a great spectacle for flower viewing。Except Wuhan,Wuxi Yuantouzhu、Shanghai Gucun Park and other famous cherry blossom viewing spots in the south,They have entered the early cherry blossom viewing period,The ten thousand acres of cherry blossom garden in Pingba, Guizhou is also in bloom。

Wuyuan, Jiangxi, famous for its sea of ​​rapeseed flowers,Becomes the tourist destination with the fastest growing search popularity recently on Mafengwo,Travel popularity increased by 57% week-on-week;The tulips in Taiziwan Park beside West Lake in Hangzhou have also entered their peak flowering period,35 varieties of tulips,Daffodil、Grape hyacinth, etc.,Struggle for beauty;Beijing recently launched 12 "Days of Blooming Flowers - Strolling through Beijing's Spring Flowers and Reading Architecture Theme Tour" route,According to the most beautiful spring in Beijing、Combining the distribution points of the twelve most representative flowers,Including winter jasmine flowers、Lilac、Peach Blossom、Plum Blossom、Sakura、Lilac、Begonia、Xinghua、Pear Blossom、Tulip、Peony、Wu Tong。

The most popular tourist activity in spring is still flower viewing,But the way people travel、Travel experiences and destination choices have changed。Self-driving has become the preferred mode of travel for domestic tourists this year when embarking on medium- and long-distance flower viewing 188bet Online Sports Betting and Casino trips,Self-driving Sichuan-Tibet Line、Keywords such as Xinjiang self-driving received high tourism attention from February to March。

Mafengwo data display,Among many flower viewing destinations,Xinjiang Yili spring tourism popularity increased by 317% on the platform,Becomes the city with the highest increase in tourism popularity in spring。Every year around Qingming Festival,The apricot blossoms bloom in Ili, Xinjiang, one of China’s “Top Ten Flower Viewing Scenes”,The Apricot Blossom Festival is also held during the flowering period。In addition,The spring tourism popularity of Linzhi, Tibet, which is famous for its peach blossoms, increased by 298%。Turpan、Dalian、Anshun、Kashgar、Kizilsu Kirgiz Autonomous Prefecture、Jiayuguan、Gannan、Bijie has also entered the top ten in the national spring tourism popularity list,The popularity increased by more than 160%。Cherry blossoms at Anshun Pingba,A sea of ​​hundreds of azaleas in Bijie,They are all popular choices for spring outings。

*This articleComeSourceEconomic Information Newspaper, author: Wei Xiayi, original title: ""May Day" travel bookings surge, tourism industry welcomes spring "renew"》.

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