Recently，The first high-end ocean 188bet Live Casino ship naturalized in China officially enters the country，It is expected to fill the gap in the domestic market，Provide new momentum for cultivating local 188bet Live Casino brands，In contrast to the continuous opening up of new opportunities for domestic cruises，It is the long-distance road for international 188bet Live Casino ships to resume sailing。188bet Live Casino tour known as the "golden industry on the water"，Has gone through hundreds of years of history，Where will we sail now？

How is the international 188bet Live Casino market?

From the outbreak to the present，The international 188bet Live Casino market has been suspended for more than 12 months，Now from news from many parties，It’s not difficult for us to find，The main theme of the international 188bet Live Casino market，Anxiety mixed with optimism。

Anxiety lies in，During the long period of time when it is difficult to fully resume sailing，188bet Live Casino companies have to "burn money" to ensure survival。Since 2020，Royal Caribbean divested its 188bet Live Casino lines、Selling its brand Azamara to raise funds，Carnival announced the disposal of 18 of its 188bet Live Casino ships，This quantity，Accounting for 17% of the fleet size，And by borrowing、Issuing convertible bonds and other means to survive。

Norwegian 188bet Live Casino Line, a listed 188bet Live Casino company、Royal Caribbean、Carnival and Viking’s 2020 financial report display，Royal Caribbean’s full-year revenue 22.USD 0.9 billion，Decrease by 87 year-on-year.US.2 billion，Decreased by 79 year-on-year.83%，The number of tourists also dropped by more than 5 million，Carnival, the world’s largest 188bet Live Casino company, achieved revenue of 55 in 2020.US.5 billion，15 year-on-year decrease.USD 2.3 billion，Decreased by 73% year-on-year.13%，Net loss reached 102.US.6 billion；Norwegian 188bet Live Casino Line、Viking Cruises’ revenue has also dropped significantly in the past year... so to speak，Performance dropped off a cliff，This is the current tone of the entire international 188bet Live Casino market。

Just a few days ago，The 188bet Live Casino Lines International Association (CLIA), which represents 95% of the world’s ocean-going 188bet Live Casino ships, once again issued a statement to the U.S. Centers for Disease Control and Prevention (CDC)，Requesting CDC to lift the “Conditional Navigation Framework”，“When can sailings resume?” has become an important issue that 188bet Live Casino companies have to pay attention to，It is precisely because of the uncertainty of this issue，Cause the navigation time to be postponed several times，For example, Royal Caribbean、Carnival 188bet Live Casino Line、Norwegian 188bet Live Casino Line、Disney 188bet Live Casino Line and other 188bet Live Casino ships are suspended until June 1, 2021，Amazon Cruises、Virgin Cruises and others have postponed it to July 1，There are more 188bet Live Casino ships that have been postponed to a later date。

In the difficult market environment，Many 188bet Live Casino companies still remain optimistic about future market demand。According to media statistics，No major international 188bet Live Casino line has canceled new 188bet Live Casino orders during the epidemic。Asset management company TPG statistics，There are still 100 new ships on the way around the world，The current ocean 188bet Live Casino fleet size of the world’s major 188bet Live Casino companies is less than 300 ships。Many 188bet Live Casino companies are still optimistic about the arrival of the summer market，There are even 188bet Live Casino companies that have begun to warm up for the launch，For example, Princess Cruises has released a program of operas that will be performed on summer cruises。

On the other hand，With the promotion of vaccination，The capital market has begun to have more confidence and expectations for 188bet Live Casino ships。Recently，According to information disclosed in the New York Securities Market，Global 188bet Live Casino giant Royal Caribbean Cruises’ stock price surged 44% in February，The stock price of Carnival 188bet Live Casino Line, another major 188bet Live Casino giant, soared 43%，Norwegian 188bet Live Casino Line rose 30%，Norwegian 188bet Live Casino Line also rose about 11%。

International 188bet Live Casino travel，Although recovery has not yet occurred，But a turning point is coming。If we trace the history of international cruises，You will find out，This is by no means the first difficulty he has encountered，And every dilemma，It’s all an opportunity for change。

History of 188bet Live Casino tourism exploration

188bet Live Casino ships in the eyes of travelers today，Obviously a more hedonistic way to vacation，It can even be destination independent，And more than a hundred years ago，The 188bet Live Casino line’s slogan is “Getting there is half the fun，The sooner you reach your destination, the happier you will be”。From vehicles carrying people and cargo，Become a new way of traveling，The exploration history of 188bet Live Casino ships from "mail" to "tour"，Not without ups and downs。

The First Golden Age: The Battle of the "Blue Ribbon"

The earliest 188bet Live Casino ship，The Black Ball Steamship Company in the United States dating back to 1818，It opened a scheduled passenger ship route from the United States to the United Kingdom，To transport overseas immigrants、Mail and cargo, etc.，The 188bet Live Casino ship at that time，Just a train、Plane is a means of transportation with a longer history，“Speed” is their top priority。

1860s，There is a well-established practice in the Western maritime world: ships crossing the Atlantic at the fastest speed，The right to raise the blue ribbon on the main mast，And this，It also became the highest honor for various 188bet Live Casino companies and captains at that time。The "Blue Ribbon" heralds the arrival of the Atlantic Speed ​​Race and the golden age of the first 188bet Live Casino ship，Many famous 188bet Live Casino ships originated from this period。

1897，Germany’s "Kaiser Wilhelm" 188bet Live Casino ship has won the "Blue Ribbon" for six consecutive years，1904，Its sister ship "Wilhelm II" won the crown，Following this was the "Mauritania" 188bet Live Casino ship built by the British Cunard Line Company in 1907 with a speed of 27 knots (approximately equal to 50.4 km/h) broke the sailing record at the time，And maintained the honor of "Blue Ribbon" for twenty years...

Until the 1950s，The American 188bet Live Casino ship "United States" became the final winner of the "Blue Ribbon"，This battle at sea that lasted for nearly a century has finally come to an end，Left to us，It is an attempt of legendary 188bet Live Casino ships ahead of the times。

New competition: building a luxury palace on the sea

While competing in speed，The 188bet Live Casino ship’s service recipients at that time，Most of them are nobles or wealthy businessmen who have money and leisure，Their facilities and services for 188bet Live Casino ships，There are also higher requirements，Especially at that time, there were already 188bet Live Casino ships that sailed in the Mediterranean Sea specifically for nobles to escape the cold in winter，Therefore，Every 188bet Live Casino line is trying to make ships bigger、More luxurious。

The "Mauritania" mentioned above is an example，In addition to its amazing speed，Teak is also used extensively on the ship、Brass and gold plated decoration，Extreme luxury，After World War I，A new golden age of 188bet Live Casino ships on both sides of the Atlantic has arrived again，This time，What we are fighting for is the transformation of industrial technology and service levels。

For example, Cunard 188bet Live Casino Line installed the first Marconi radio communication station on a 188bet Live Casino ship，Nobles can book hotels before arrival，The German SS America set up the first a la carte restaurant at sea，Also during this period，Buffet catering begins to appear on 188bet Live Casino ships，Become the prototype of modern 188bet Live Casino buffet meals。

The "Titanic" built by the British White Star Company in 1912，The largest luxury 188bet Live Casino ship in the world at that time，Although its maiden voyage was the most famous shipwreck in history，But its huge hull and extremely luxurious interior，Still a model of aristocratic 188bet Live Casino etiquette and 188bet Live Casino culture at that time，In addition to the decoration, there is a restaurant、Bar、Outside the cafe，It was also the first to introduce a ballroom on a 188bet Live Casino ship、Recreational facilities such as swimming pools and gyms，A sample of modern 188bet Live Casino ships。

Subsequently，The French 188bet Live Casino ship "Normandy" in 1932 was hailed as "enjoying an immortal reputation in the history of world passenger ships"，It is equipped with air conditioning throughout the ship、Indoor swimming pool with warm water circulation、Opera House with modern audio equipment、The marble-walled church... surpasses the "Normandy"，The British "Queen Mary" in 1936 was regarded as the product of the peak of the luxurious life of the European upper class before World War II，Like a "Palace on the Sea"。

In the process of luxury building of the 188bet Live Casino ship，The 188bet Live Casino companies at that time promoted the development of the modern leisure and entertainment industry，And pave the way for the great development of 188bet Live Casino tourism in future generations。

During World War II: The decline of 188bet Live Casino ships

The arrival of World War II，The blow to 188bet Live Casino ships is devastating。On the one hand is，The fate of luxury 188bet Live Casino ships changed during the war。"Normandy"、The "Queen Mary" and other 188bet Live Casino ships were drafted as troop carriers，Removed the luxurious decoration，After the baptism of war，There is no longer the "liquorous" appearance of the past，Or "killed" in the war，Or dismantled after retirement。With the withdrawal of the French "France" from the Atlantic route in 1985，The 188bet Live Casino era in the traditional sense，Announcing the end。On the other hand, it is the technological progress brought about by the war and the popularization of aircraft，Making it difficult for major 188bet Live Casino companies to continue operating，188bet Live Casino ships whose main function is sea transportation began to inevitably decline。

Rebirth of modern 188bet Live Casino: sea resort

With the rise of modern tourism，188bet Live Casino found a chance for new life。And began to flourish in the 1970s，No longer focusing on racing and transportation，But from "mail" to "tour"，Dwell higher、Entertainment Configuration，More appropriate service，Shorter number of days、Lower price routes，Attract more young middle-class travelers，With "destination without destination"，Realizing "It's not the destination that matters，It’s the journey itself” slogan，Let tourists float on the sea for vacation。1980s，International luxury 188bet Live Casino ship calls at Chinese port for the first time，Become the beginning of domestic 188bet Live Casino tourism...

The quietly re-emerging domestic 188bet Live Casino tourism

As an exotic way to travel，The establishment of 188bet Live Casino culture in the West has many historical reasons，And arrived in China，But not so sexy，After ten years of rapid development，Encountered a bottleneck of declining enthusiasm。

Starting from 2008，Domestic 188bet Live Casino tourism has basically completed the process from introduction to localization，International market share from 0.5% increased to 9.6%，It has become the world’s second largest 188bet Live Casino passenger source market after the United States。And in 2018，Domestic 188bet Live Casino tourism suffered its first negative growth in 13 years，And behind this is the "immaturity" behind the rapid development。

One is product homogeneity。188bet Live Casino routes seen in China，Most of them take the Japanese and Korean route，Even on a 188bet Live Casino ship，There is also a lack of matching specialty catering、Travel、Duty-free shops and other industries，So for most travelers，Experienced once，It’s enough to have a taste，Won’t think about doing it again。

The second is the lack of cultivation of 188bet Live Casino culture。As mentioned above，The 188bet Live Casino industry developed in European and American countries，has its own culture，In the more than ten years since international 188bet Live Casino companies entered China，The deeper experiential travel culture represented by 188bet Live Casino ships has not been well cultivated，But excessive promotion of cost-effectiveness，Thus attracting a large number of silver-haired people，"China Online 188bet Live Casino Tourism Consumption Analysis Report 2018" shows，2017，Visitors under the age of 30 only account for 24% of cruises，Therefore，Building a 188bet Live Casino culture is also difficult to start，188bet Live Casino travel is more like a replica of group travel at sea，“Go to sleep on the boat，Get off the boat and take photos”。

The third is the shortcomings of the travel agency charter model。On the one hand，The domestic 188bet Live Casino market generally adopts the travel agency charter model，In order to fill up a flight as much as possible，There will be more and more low-cost cruises，This also attracts more middle-aged and elderly people，opposite，The secondary consumption capacity on their ship is very weak，And this，Precisely the real source of profit for 188bet Live Casino companies。On the other hand，Extensive distribution method，Putting pricing power in the hands of travel agencies，188bet Live Casino companies cannot deeply understand the market，Consumers often encounter bad experiences with no way to complain，Bringing about a vicious cycle。

But behind many problems，In addition to international 188bet Live Casino giants actively adjusting their strategies，Domestic 188bet Live Casino companies are also trying to rise，Domestic 188bet Live Casino tourism still contains huge potential，Will end the extensive development of the past，Entering the next "golden decade"，The resurgence of domestic 188bet Live Casino tourism，Reflected in the following two aspects。

On the one hand, there are changes in travelers。Estimated to 2035，The total number of 188bet Live Casino tourists in China will reach 14 million，Will become the world’s largest 188bet Live Casino tourism market，And among them，More and more young people will start to consider cruises as a travel option，"188bet Live Casino Green Paper: China 188bet Live Casino Industry Development Report (2019)" shows，Although tourists over 50 years old are still the “main force” in the Asia-Pacific 188bet Live Casino market，Asian 188bet Live Casino tourists, represented by Chinese tourists, are gradually becoming younger。The average age of tourists in 2018 was 45.4 years old，Smaller than 2017。In this context，World-renowned 188bet Live Casino companies are launching more advanced and luxurious 188bet Live Casino ships，Aiming at the new middle class，Farewell to the "senior group"。

On the other hand, it is the release of policy dividends。Back in 2019，The domestic 188bet Live Casino industry has begun to take action，The construction of the first domestic large-scale 188bet Live Casino ship started、Tianjin international 188bet Live Casino home port entry duty-free shop opened、The first 188bet Live Casino tourism development demonstration zone was unveiled... It is not difficult to see from the above actions，The domestic 188bet Live Casino industry is no longer satisfied with the "passing economy"，But from relying solely on international cruises，Explore and penetrate the entire industry chain。

Where is the next step for the 188bet Live Casino tourism market?

Some insiders pointed out，The 188bet Live Casino industry has nearly 200 years of history，2020 became the first year since World War II that 188bet Live Casino ships were suspended worldwide。After 2020，How will 188bet Live Casino travel set sail？Under the general trend of the resurgence of 188bet Live Casino tourism in China，The following 4 directions，For reference。

Combined with island tour

March 13, 2020，23 departments including the National Development and Reform Commission jointly issued a document to promote consumption，In "Focus on promoting the quality and upgrading of cultural, tourism and leisure consumption"，Clearly mentioned that regions are encouraged to develop inbound island tourism according to local conditions、Offshore tourism and other special tourism，And accelerate the construction of China’s 188bet Live Casino tourism development demonstration zone and experimental zone。And earlier，Hainan has already written into relevant plans “to build Hainan into a distinctive 188bet Live Casino tourism consumption destination”。

Last two years，Island tours are quite popular，188bet Live Casino tour closely related to the sea，You should jump on this trend，Integrate with island destinations；The destination does not necessarily need to be a home port，But with its own island resources，Become an attraction on the route。At the "2018 China Zhoushan International 188bet Live Casino Development Forum"，Some people in the industry once pointed out，You can make good use of every island in Zhoushan，Integrate tourism industry with culture，Combining the theme with the destination experience，And make corresponding integration with the 188bet Live Casino industry，“188bet Live Casino island hopping” may be a more suitable way。

Local short 188bet Live Casino vacation

International tourism is recovering slowly，over a long period of time，Domestic travel will remain the main driver of recovery，Under the leadership of "inner circulation"，Domestic tourism industry has begun to improve quality、Diversified development，And 188bet Live Casino tourism can just seize this opportunity，Looking for local opportunities。

Compared to the internationally renowned Viking River Cruises，The development of domestic domestic routes is still a niche，But it has excellent objective conditions-long coastline、A large number of islands with high-quality tourism resources，Enough to develop coastal 188bet Live Casino tourism，Cities along the river，It is possible to build a river 188bet Live Casino，In the new environment，The 188bet Live Casino industry can bring completely different travel and vacation products to travelers。This can also help 188bet Live Casino companies achieve market penetration in second- and third-tier cities，Get rid of homogeneous competition，Reach more potential consumers，Realize new cultivation。

188bet Live Casino route transfer

After the epidemic，Many 188bet Live Casino companies have chosen to transfer routes due to the lack of clear resumption time at their home ports，Take Royal Caribbean as an example，March this year，It announced the launch of a route with Bermuda as its new home port；According to MSC Cruises’ previous plan，Flagship 188bet Live Casino ship MSC Glory will be deployed in Asia in 2021，Also serving China、Japan’s two major home port markets；Genting 188bet Live Casino Lines Group announced its entry into Sanya Central Business District，Will promote the development of domestic 188bet Live Casino routes centered on Hainan。Visible，Transfer of future 188bet Live Casino routes，It will be based on the epidemic control situation at the home port，The Asia-Pacific region may become a key transfer area。

Port portfolio development

According to the "China 188bet Live Casino Industry Development Report 2018"，15 188bet Live Casino ports in use in 2018，There are 8 dedicated 188bet Live Casino terminals，Others were transformed from cargo terminals，We will continue to plan and build multiple international 188bet Live Casino ports in the future。Behind the massive construction，The 188bet Live Casino port is seriously homogenized，Single income，Industry insiders pointed out，Except Shanghai Wusongkou, the largest 188bet Live Casino home port in Asia-Pacific, is making steady profits，Almost the rest are at a loss。

Above results，No doubt brought about by the extensive development period of 188bet Live Casino tourism，What to do now，Reorganize these ports，While working together，Realizing the co-development of 188bet Live Casino tourism and destinations。For example, March this year，Guangzhou Nansha District Culture, Tourism and Sports Bureau signed a cooperation agreement with Sanya Central Business District Administration in Sanya, Hainan on the 11th，Agreed to jointly build a regional 188bet Live Casino industry cluster。Development through Port Portfolio，Can give full play to the differentiated advantages of different ports，Even drive regional and industrial development。

Set sail from a hundred years ago，188bet Live Casino travel often rides the wind and waves，Watch its history，Every dilemma，This is all paving the way for the "New Golden Age"，After one year of stagnation，The next step of 188bet Live Casino travel，Has come on the waves！

*This article comesSource: WeChat public account "Space Secret Detective" (ID: MESPACE007)，Author: Xu You，Original title: "188bet Live Casino ships usher in a “new golden age”: sailing from luxury palaces to sea resorts》.