Informed sources revealed，Traveloka, an online travel platform known as the “Indonesian version of Ctrip”, may cooperate with Bridgetown Holdings Ltd. Merger, backdoor listing，The latter is a special purpose acquisition company (SPAC)，Traveloka’s valuation may reach US$5 billion by then。

If the listing is successful，This largest online travel company in Indonesia will become the first Southeast Asian unicorn to be successfully listed。It is also a benefit and boost to the Southeast Asian online travel market that has been frustrated by the epidemic。

Traveloka founded in 2012，It has been nine years now。The founder was deeply aware of the inconvenience of traveling between the United States and Indonesia，An air ticket inquiry website born from this，Nine years，Through business expansion in Southeast Asia，Transform into a regional OTA overlord。

Currently，Traveloka’s base has traveled across the ocean from the six major economies in Southeast Asia to Australia，Business coverage covers air tickets and accommodation bookings、Local lifestyle、Travel planning、Finance，Acquired Expedia、JD.com、Favored by giants such as Sequoia and popular capital。

How Traveloka gradually grew into a top OTA student in Southeast Asia？

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Mark Traveloka as the “Indonesian version of Ctrip”，Except both are the undisputed OTA overlords in their respective regions，Also because the two are similar in business type: transportation、Accommodation、Vacation、Business Travel，Can satisfy one-stop travel booking，And the core business is accommodation booking and transportation ticketing。

Public data display，Traveloka app has been downloaded more than 60 million times，The platform has about 40 million monthly active users，Cooperates with more than 150 airlines around the world，Mastered 200,000 Indonesian domestic and international routes，800,000 hotels and resorts from more than 100 countries are on the Traveloka platform，Traveloka has become a super application in Southeast Asia’s travel industry。

188bet app download 2012，Traveloka established，Initially there are only ticket inquiry and price comparison functions。

November 2012，Traveloka received seed funding from East Ventures just months after its founding。

Mid 2013，Traveloka transforms into an online ticket booking website，Users can place orders on its official website。

August 2013，Traveloka received Series A investment from Global Founders Capital。

July 2014，Hotel booking service sold on Traveloka website for the first time。

2015，Traveloka begins to enter other countries in Southeast Asia，In Malaysia、Thailand、Singapore、Open regional offices in Philippines and Vietnam，Over a thousand employees。

November 2015，Traveloka reaches 3.7 million desktop users。

January to October 2016，Traveloka website visits reached 93.38 million times。

January 2017，East Ventures、JD.com、Sequoia (overseas)、Hillhouse Capital invests in Traveloka about 1.USD 500 million。

May 2017，Traveloka launches car rental、Traveloka eat catering and PayLater lending function。

July 2017，Expedia announces investment 3.US$500 million investment，Traveloka becomes a unicorn。

December 2018，Acquired its competitor PegiPegi and two OTAs in Southeast Asia for US$66.8 million，Mytour and TravelBook respectively。

2019，Traveloka launches Xexperience sub-brand，Includes various courses and activities in more than 60 countries around the world，Includes workshops、Quality courses and film reviews, etc.，Xexperice’s audience is not just tourists，There are also local users who want to take a break from their heavy work。

February 2019，Traveloka officially announced that it will expand its business to Australia。This is the first time it has explored markets outside Southeast Asia。

April 2019，Traveloka received GIC investment 4.USD 200 million，And become Indonesia’s super travel app，Market value reached US$4.1 billion，Only behind travel giant Go-Jek。

July 2020，Traveloka completed 2.US$500 million in strategic financing，Qatar Investment Authority led the investment，JD Digital participated in the investment。Valuation shrank to 27.USD 500 million。

The reason why Traveloka was established is simple，Ten years ago，Founder Ferry Unardi is still a student at Harvard Business School，Frequently need to travel between the United States and Indonesia to inspect markets。In Indonesia，Ferry deeply understands the difficulty of booking air tickets，188bet app download At the same time, we also saw gaps and huge business opportunities in the market。So an OTA whose name means “World of Travel” was born in Jakarta, Indonesia。

The original Traveloka only had air ticket inquiry and price comparison functions，Only used as a traffic entrance。Soon，The founders took the key correct step - traffic conversion and monetization。They are starting to realize，Users want more than just flight ticket search results，It is a convenient ticket purchasing website。

2013，Online ticket booking and hotel booking functions are now online，And launched Android and iOS versions of the App。Indonesians are more likely to skip the PC and use mobile Internet devices，The emergence of Traveloka makes users feel unprecedented convenience，A great success。

Taking stock of Traveloka’s smooth financing experience，It has raised a total of US$1.2 billion in six rounds of financing since its establishment，There is no shortage of Expedia behind it、JD.com、Sequoia、Corporate giants such as Hillhouse Capital and popular international catchers。

4 that received GIC investment in 2019.$200 million later，its market value rose from US$2.7 billion to US$4.1 billion，Second only to Southeast Asia’s travel giant Go-Jek’s valuation of US$5 billion。The estimated valuation of this SPAC listing may reach US$5 billion。

Currently，The company’s diversified operations justify its value。

Traveloka has been quite active in expanding its ancillary business and capturing market share，Except for basic air ticket and hotel reservations，Successfully launched including tickets for attractions、Digital Insurance、Massage and Spa、Beauty Services、Movie tickets、Local lifestyle services including music and sports tickets；Its presence in the six major economies in Southeast Asia-Indonesia、Malaysia、Thailand、Singapore、Both the Philippines and Vietnam have opened regional offices，Even "going overseas" to Australia。

After covering more and more comprehensive business formats in the Southeast Asian tourism market，Traveloka extends its tentacles to the financial field again，Hope to bring advanced user consumption scale。

According to disclosure，Traveloka acquired Dimo ​​Pay, an Indonesian financial technology company in 2018；In the same year, the “buy now, pay later” service was developed。

In Indonesia，There is still a large group of people who do not have credit cards，Or may not have the ability to pay 188bet online sports betting the full amount at once，Efficient payment and financial tools bring more user consumption to Traveloka，It has completed more than 6 million loan transactions through its financial services，This number is still rising。

However，The other side of the coin is，As it enters the new field of financial technology，Traveloka also welcomes more competitors。Traveloka isn’t the only company trying to capture the dividends of Southeast Asia’s fintech，Because the market potential is huge，Every tech giant and traditional financial services company is taking their fintech strategy seriously，Traveloka is still in its infancy in this area in Southeast Asia。

As a company highly dependent on tourism，Traveloka’s recovery speed and ability to resist risks during the epidemic itself is also a proof of its valuation。

Benefited from the Xexperience local activities and "buy now, live later" services launched during the epidemic，Although more than a hundred employees were laid off during the epidemic、Processing air ticket refund applications totaling nearly US$100 million，Traveloka’s tourism business has returned to profitability at the end of 2020，Achieving balance of payments。The transaction volume of the two major markets of Thailand and Vietnam has returned to pre-epidemic levels，Indonesia has recovered to 70% of its pre-epidemic state。

The battle situation in Southeast Asia’s online travel market

2020，Southeast Asia’s digital economy is growing against the trend。Google、The "2020 Southeast Asia Digital Economy Report" jointly released by Temasek and Bain in December last year shows，The total population of Southeast Asia exceeds 6.5.5 billion，There are 400 million Internet users，More than 90% of them are mobile Internet users，The total amount of Internet transactions in Southeast Asia in 2020 exceeded US$100 billion，This provides fertile soil for the development of digital economy in Southeast Asia。

The above-mentioned "Report" estimates，The online travel transaction volume in Southeast Asia will reach 78 billion US dollars in 2025。Hotels and airlines will account for 97% of the online travel market (USD 76 billion)。

Alexander Tamas, a former partner of DST, a famous Russian investment institution, once proposed the "geographical arbitrage" theory，“The world has never and will never reach the so-called ‘flat state’，The so-called successful businessman，The competition is who can take advantage of the information gap 188bet sports betting app download to gain benefits"。

In other words，It is to invest in emerging companies that apply existing business models to emerging markets。

This theory is also applicable to Southeast Asia where the Internet economy is currently rising，More and more capital sees the treasure hidden in this land、Explosive growth opportunities in online travel，More and more companies intend to seize the big cake of online tourism in Southeast Asia。

Old international giants deploy in Southeast Asia。Expedia is one of the three largest online travel giants in the world，The business volume accounts for about one-third of the global online travel market。According to a joint Google and Accenture study of the 45 most popular travel brands in Southeast Asia，In Southeast Asian countries except Indonesia，Expedia is the first choice APP for online travel。

At the same time，Expedia has invested heavily in improving the user experience of its mobile APP，Therefore, it also captures the vast majority of Southeast Asian consumers。It invested in Traveloka in 2017，It is also creating opportunities to observe the Southeast Asian market。

In recent years，Ctrip is also planning to “go overseas” to Southeast Asia，Although temporarily blocked due to the epidemic，But sooner or later the day of recovery will come。How will the future strong encounter affect the Southeast Asian online travel market pattern，To be seen。

Meanwhile，Tiket.com、Booking.com and other OTA platforms and Gojek、Grab and other Internet travel companies cooperate to develop local car rental business，Further expand its influence in Southeast Asia；With Booking.com’s online hotel booking platform Agoda, which is also owned by Priceline Group, dominates the Vietnamese online travel market；Vacation rental service platforms such as Airbnb continue to be popular in Southeast Asia，Expand the territory of Southeast Asia。

Indonesia’s local dark horse is eyeing。2017，Blibli, Indonesia’s second largest e-commerce platform, has acquired two online travel companies, Tiket and Indonesia Flight，Become Traveloka’s biggest competitor。

But for now，One of Traveloka’s more optimistic advantages is，Southeast Asia’s six major economies are complexly diverse and fragmented，Both economically and culturally，Still in currency、Payment methods and supplier content，This gives the Traveloka brand an advantage over global competitors，It is difficult for new outside companies to sweep the market，Really penetrated 188bet app into various countries in Southeast Asia，Because they must develop market by market。

Take the fragmentation of air ticket business as an example。According to industry expert estimates，Low-cost aviation capacity accounts for about 50% of the entire aviation market capacity in Southeast Asia，Globally this figure is about 30%。Looking at it from another angle，Southeast Asia is very densely populated，Very difficult to integrate，This is also the reason why the Southeast Asian market has great potential、The main reason why it is difficult for global giants to enter and gain a leading position。

Always，There are two major challenges in entering the Southeast Asian online travel market。First，Aggregating tourism products，Provide consumers with high-quality content；Second，Provide consumers with various product choices and price comparison services。Without a doubt，With 40 million monthly active users and 200,000 domestic and international routes, Traveloka has greater confidence in facing foreign competitors，The chances of winning will be greater。

However，After recovering from minor illness during the epidemic，Facing many foreign powers、The Southeast Asian online travel market with the rise of local newcomers， Traveloka urgently needs to develop and strengthen in the Red Sea，How to maintain the position of OTA dominance in Southeast Asia？This may be one of Traveloka’s reasons for choosing SPAC as the next best option。