To celebrate the 100th anniversary of the founding of the Communist Party of China，Strive to become a national cultural and tourism consumption model city，Enrich the supply of high-quality cultural and tourism products in the "May Day" holiday market，Play the leading role of the "East of the Forbidden City" brand，Add high-quality experience content to Dongcheng District’s “Cultural Golden Triangle”，Help Beijing build an international consumption center city，Afternoon, April 29，Dongcheng District’s “May Day” Cultural Tourism Consumption Promotion Activities Officially Started，“East of the Forbidden City·Urban Blind Box” digital immersive experience space unveiled。

The scene revolves around eight themed space scenes of "East of the Forbidden City·Urban Blind Box"，Adopt plot substitution、Fun Treasure Hunt、Interactive form of immersive drama，Looking for the lost "Rabbit" who was playing in Dongcheng as a clue，Drama flash mob reproduces old Beijing city culture、Alley、Food、opera、Red culture and other elements。Ding Mei, second-level inspector of the Propaganda Department of the Beijing Municipal Party Committee，Member of the Party Leadership Group of Beijing Municipal Bureau of Culture and Tourism、Deputy Director Liu Bin，Wang Jianxin, Level 2 Inspector of Beijing Science and Technology Commission，Member of the Standing Committee of Dongcheng District Committee、Propaganda Minister Zhao Haiying，Liu Juncai, deputy mayor of Dongcheng District and leaders of relevant commissions and bureaus，Bring Tongwen Travel Industry Experience Representative、More than 60 people including media reporters，In a humorous and lively atmosphere，Launched the "East of the Forbidden City·City 188bet sports betting app download Blind Box" cultural tourism consumption promotion activity in a unique way。

“East of the Forbidden City·Urban Blind Box” cultural tourism consumption promotion activity，Composed of two major sections: the online "City Tourism Experience Blind Box" and the offline "East of the Forbidden City·City Blind Box" digital immersive experience space，reach Wangfujing、Longfu Temple、Qianmen and other important business districts，Unlock traditional alley、Intangible Cultural Heritage、Museum、Time-honored brands and other trendy methods，Consolidate 10 immovable revolutionary cultural relics and red tourist attractions、Exquisite packaging of the Central Axis Cultural Exploration Route，Using the popular "blind box" concept，Multi-party traffic matrix blessing，Open online strategy guide，Double-loop tour mode for offline immersive experience，Promote high-quality development of regional economy。

Highlights of the "East of the Forbidden City·City 188bet sports betting app download Blind Box" cultural tourism consumption promotion activity (summarized by 3 sets of numbers，5 highlights):

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The first "culture + technology" cross-border national trend paradise in Dongcheng District lands in Wangfujing，Exploring new formats of digital cultural tourism consumption、New scene。

May 1，“East of the Forbidden City·City Blind Box” is officially open on the basement floor of Oriental Plaza on Wangfujing Street，This is the first offline exhibition named "East of the Forbidden City"，It is the first "culture + technology" cross-border national trend paradise in Dongcheng District，It will add high-quality cultural experience content to the "Cultural Golden Triangle" of Dongcheng District，Provide citizens and tourists with another internet celebrity check-in place。The 15-meter-long large-scale interactive digital scroll in the space reproduces the daily life of old Beijing，The "Dream Blind Box" of "Stippling Comes True" allows the experiencer to draw a Zhayan kite flying out from the corner tower of the Forbidden City，The technologically advanced "Traveling Blind Box" allows you to experience interactive AR technology while having an addiction to drama... Eight themed blind boxes bring together eight cultural experience spaces，Make culture sensible、Touchable、A fun experience 188bet sports betting app download that appeals to both refined and popular tastes。

“East of the Forbidden City·Urban Blind Box” digital immersive experience space is an extension of urban culture，It is "culture + technology"、“Traditional + contemporary” cross-border integration platform，It is also an innovative practice of deep integration of culture, business and tourism in Dongcheng District。

5 sets of trendy and interesting hidden strategies

Light and shadow paper-cutting reproduces the red map scene，Vivid display of Dongcheng District’s excellent red cultural resources，Gift to the 100th anniversary of the founding of the Party。

This year is the first year of the “14th Five-Year Plan”，It is also the 100th anniversary of the founding of the Communist Party of China，Dongcheng District will strive to start a new journey of high-quality development of integrated culture and tourism，On the occasion of the 100th anniversary of the founding of the Party，Actively display the picture of the good life of the people in Dongcheng，Promote red culture，Inherit the red spirit。

The "East of the Forbidden City·City 188bet sports betting app download Blind Box" cultural tourism consumption promotion activity launched five exquisite travel strategies，The theme of "Red Mark" will focus on the former residence of Lao She、10 immovable revolutionary cultural relics and red tourist attractions in Dongcheng District, including Beijing Ancient Elephant Tower。Also，“East of the Forbidden City·Urban Blind Box” Digital Immersive Experience Space，A special red theme scene will be set，Vivid display of the Party History Study Tour Map in Dongcheng District’s “Party History e-Study” applet，"Awakening Era、Glorious Footprints、Historical memory、Men of letters、Representative buildings in the five party history study tour routes such as "Changing with Each passing Day"，The effect of traditional paper-cutting combined with light and shadow will also be presented in the space。The eve of July 1st，The digital scroll in the "East of the Forbidden City·City Blind Box" will also meet the audience with new interactive content with a red theme。

Special launch ceremony feeling、Limited feeling、A fun travel guide，Distinctive and exquisite Dongcheng gameplay，Recommended to the unique you。

“East of the Forbidden City” has always had a deep insight into the experience preferences of young people，Combined with “One Axis” of Dongcheng 188bet Online Sports Betting and Casino District、Two areas、five belts、The cultural function pattern of “Five Cities”，Deeply refine the central axis of the imperial city、Taste of the ancient capital of Beijing、Red Classic、Art Theater、Five essential cultural tourism experience themes of gluttonous food，Launch of “Time Show Room”、"Jingpin Moment"、"Artistic Petri Dish"、"Treasure House on the Tip of the Tongue"、Five hidden strategies for "East of the Forbidden City" including "Life Aesthetic Balance"，Including literary shop、“Trendy” gameplay such as walking around the city，Reflecting quality lifestyle、A "quality" experience full of ritual and a "limited sense" check-in guide that is accurate to the hour，Visitors can have a big adventure in the Forbidden City with a puzzle book，The most popular market in Longfu Temple where the butterfly has transformed and reborn，Appreciate the most literary and artistic exhibition at the Guardian Art Center，Enter a 600-year-old ancient temple for a morning yoga class，Don’t miss the afternoon tea east of the Forbidden City made of a courtyard，Rooftop coffee in the old alley where you can "uncover the tiles"... 5 hidden strategies gathered at the enamel factory、Hongqiao Market、美后四时、Nanyang Sharing International and other 100 cultural, business and tourism resource units，Fully showcase the diverse local culture and boutique lifestyle。Currently，This set of hidden strategies has been launched on Qyer.com’s “Most World” list on April 26th。

Online promotions for more than a thousand business and travel companies

Online and offline multi-dimensional promotion，Social media in full force，More than just "planting grass"，You can also go shopping，Buy, buy, buy

From now on，Meituan’s official flagship store “East of the Forbidden City” has been transformed into the main venue of the “May Day” Consumer Carnival，Linked with Wangfujing、Dongzhimen、Guijie、1646 catering units in multiple business districts of Chongwenmen，Beijing Hotel Nuojin、Legend Hotel、30 high-star hotels including Regent Hotel，We will launch promotions during the “May Day” period，Let tourists and citizens share the new cultural and tourism consumption life of this holiday。May 1，The themed line products of “Exploring the East of the Forbidden 188bet app download City and Unlocking the City Blind Box” will also be officially launched for sale，Starting from the “East of the Forbidden City·Urban Blind Box” digital immersive experience space，Link to the Peace Bureau、Legend Hotel and other "East of the Forbidden City" cultural, business and tourism alliance member companies，Use the culture, business and tourism communication matrix，Promote the growth of cultural, business and tourism consumption in Dongcheng during the festival。小红书、The official account of Dongcheng Cultural Tourism on Sina Weibo will also continue to recommend various experience contents，A group of Internet celebrity experience officers will also visit the store one after another。

East of the Forbidden City jointly launches the "Good Baby" Beijing-style emoticon package，Beijing mantra、Palace style...meets all your social needs

Following the launch of WeChat’s exclusive New Year red envelope during the Spring Festival，Dongcheng District’s cultural tourism brand “East of the Forbidden City” once again cooperates with Internet companies across borders，Two months，Recently launched the first "Well-Behaved Baby East of the Forbidden City" exclusive emoticon pack，Free download for WeChat emoticon terminal。

The launch of this emoticon pack，The first is to warm up the blind box cultural tourism promotion activities in the city east of the Forbidden City during the "May Day" period，At that time, the animated emoticon characters will appear in the offline "Energy Blind Box" fashion store to interact with the audience；The second is to use “Internet+” to empower culture，Further expand the influence of the "East of the Forbidden City" brand。Internet cute baby emoticons as a medium for social and emotional links，Loved by young people，16 dynamic expressions jointly launched by East of the Forbidden City，Both practicality and trendiness，Mainly focusing on the distinctive cultural characteristics of old Beijing，Vividly reproduces Beijing’s urban culture and modern lifestyle，Such as "Good morning" in the background of the Temple of Heaven、Gege in palace clothes "Thank you"，Beijing-style mantra "Excuse me"、Yes”，"Rolling hoop" in the alley、Ride a rickshaw to "watch the show"、"Leisurely" waiting in the courtyard，Enriched the social attributes of the "East of the Forbidden City" brand，Enriched the social attributes of the "East of the Forbidden City" brand。

It is reported，Dongcheng District’s “East of the Forbidden City·City Blind Box” cultural tourism consumption promotion activity will be officially launched on May 1st，A unique way to unlock the trend of old Beijing culture，Multiple "Jingxi"，Waiting for you to open。

*thisSource of article: ifeng.com Travel, original title: ""East of the Forbidden City·Urban Blind Box"，Let traditional culture come alive with the help of digital technology、"Fire" goes down》.