May Day RevPAR exceeds 2,500 yuan,Dianying 188bet app has become a new landmark for the new generation of entertainment "check-in"

Author of this article: Zhihui 2021-05-09
Positioned as a new landmark in film and entertainment,Dianying 188bet app has successfully broken through the traditional 188bet app selling thinking,Innovative business model by building a diversified film life space,Capitalizing on the younger generation’s cultural tourism consumer market。

Big data display of multiple online travel platforms,This year’s May Day tourism market saw a “national travel” boom,188bet app bookings far exceeded the same period in 2019。Meanwhile,Tens of millions of consumers chose to go to movie theaters during the May Day period,It also pushed the popularity of the movie consumer market to a new high。

Among them,The young generation born after 1995 have become the main group of the cultural tourism consumer market。For young people, 188bet app travel is a destination,The “stay-at-188bet app” consumption model has become a new trend。

This also means,It is difficult for traditional hotels that lack cultural and 188bet app core to gain the favor of young users,They are more willing to pay a premium for high-quality goods。With kernel、Good looks、Immersive、Diversified lifestyle hotels,will become the target of the younger generation of users。

Positioned as a new landmark in film and entertainment,Dianying 188bet app has successfully broken through the traditional 188bet app selling thinking,Innovative business model by building a diversified film life space,Capitalizing on the younger generation’s cultural tourism consumer market。

Take May Day holiday data as an example,Dianying 188bet app’s highest RevPAR in a single day is 3,287 yuan,Average comprehensive RevPAR exceeded 2552 yuan,Much higher than other similar hotels in the surrounding area。

Break tradition and diversify 188bet app income

Dianying brand is produced by Dongcheng International 188bet app Group、Co-sponsored by HHD International Design Agency and He Yan, founder of Dianying 188bet app。

Dongcheng International currently has more than 3,000 hotels around the world,Number of paid members 40 million,Top 12 in the world;The 188bet app design is personally designed by Hong Zhongxuan, founder and chief designer of HHD International Design Agency,Designed the 188bet app club on the top of Burj Khalifa, the tallest building in the world、K11 commercial art mall、Wanda Reign 188bet app and other projects。He Yan, founder and CEO of Dianying 188bet app, is a serial entrepreneur in the movie 188bet app segment,Has rich experience in movie 188bet app products。

The brand sponsor provides a strong guarantee for the implementation of the brand concept of Dianying 188bet app,Also supports the implementation and operation of movie lifestyle hotels。

Dianying 188bet app covers the design perfectly、IP、Scene、Culture、New business models and other 188bet app innovation dimensions。In the Palace Movie 188bet app,Sense of scene、Sense of ritual、Sense of participation、Immersive experiences such as sophistication are deeply integrated into the product space,Create a 24-hour immersive movie life circle for users with "entertainment + fun"。

For example, in the lobby space with strong movie set elements,188bet app front desk、The general manager will become a celebrity agent and movie director,Provide users with exclusive services like movie stars,Let users immediately have the experience of being the leading male and female protagonist in the movie。

And in the 188bet app restaurant and bar space,Users can enjoy movie customized dinner,Participate in the script killing activity、Movie theme party、Movie viewing party、Theme activities such as press conferences。The movie room is the user’s exclusive dream-making space,Countless movie elements and surprises waiting for users to unlock。

Compared with similar traditional hotels,In-depth restoration of movie scenes、The experienced Dianying 188bet app has formed a differentiated advantage,Room revenue will achieve over 20% growth。

Not only that,Private customized catering、Internet celebrity IP products、Immersive entertainment and other diversified experience products built around film and entertainment elements,will help hotels achieve rapid growth of over 30% in non-room revenue。

Empower cities and real estate to establish new landmarks in local film and entertainment

Dianying 188bet app is currently in Hangzhou West Lake、Shenzhen Shekou officially opened,Xi’an Big Wild Goose Pagoda、Shanghai Xujiahui and other stores will also be launched one after another。

Every aspect from site selection to design and construction,Dianying 188bet app has always maintained its core positioning and high standards of establishing a new landmark in local film and entertainment。

For example, Shenzhen Sea World Palace 188bet app is located in the core area of ​​Nanshan, Shenzhen,There is a sea world nearby、K11 Art Shopping Mall and many other trendy and popular check-in landmarks。The arrival of the Palace Movie 188bet app has filled the gap in film and entertainment in the area。

Hangzhou West Lake Dianying 188bet app is located in the Cypress House, a century-old cultural relic building。Dianying 188bet app’s innovative business model,Not only once again interprets the historical stories and cultural connotations of Bailu,The film also gives Bolu a modern soul as a new landmark of Hangzhou film and entertainment。

Except unique location,The immersive 24-hour movie life circle created by Dianying 188bet app,It also further enhances the empowering effect of new local film and entertainment landmarks。

Such a landmark effect continues to attract young people、Localized customer sources,Many bloggers with millions of fans who are loved by the younger generation、Masters have also continued to become the "tap water" of Dianying 188bet app。Since opening,Dianying 188bet app’s Internet celebrity check-in has reached more than 50 million views,quickly popular。

Dianying 188bet app will continue to empower real estate、Urban Update、Diversified forms of cooperation such as 188bet app upgrades achieve rapid development,will be launched in more first-tier and new first-tier cities in the future,Further deepening the coverage of the "movie x 188bet app" full link。

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