The international luxury resort brand Casa Cook hotel project is expected to come to Shandong、Landing in Penglai。2021 Shandong key project library，A provincial-level “double-invitation and double-attraction” project to be started—Hainan Fosun 188bet login Development Co., Ltd.’s Casa Cook Hotel and Provence Resort Project，Learning attention from Yantai citizens。

188bet login is progressing

Shandong Province key 188bet login information display，The total investment in the above projects is 5 billion yuan，Planned investment in 2021 is 55 million yuan，Located in Nanwang Street, Penglai District, Yantai City，Total area of ​​2594 acres，Total building area 43.60,000 square meters，Mainly building hotels、Business and Performing Arts、Catering、Parent-child and other supporting facilities，After the 188bet login is completed, it will create a one-stop tourist destination。"188bet login image progress" display，"The 188bet login has not yet started，In company registration stage，Optimizing product solution design，188bet login design plan、Improving investment accounting, etc.，Preparing to go to the voting meeting to approve the investment plan。”

Although the project contract information has not been publicly disclosed，But it is on the list of key projects in the district in 2021 released by the Penglai District Government，This project is listed，The responsible unit is the “District Cultural 188bet login Bureau”。Economic Herald reporter reviews Penglai District Culture and 188bet login Bureau、Discovery of public information from the District Development and Reform Bureau，The project is in progress。

November 2020，The project passed the project approval of Penglai District Development and Reform Bureau。Penglai District Culture and 188bet login Bureau public information display，In 2021, the district will launch the implementation of the three-year action plan to improve 188bet login in the whole region，Committed to building a national leisure 188bet login city。"Central，Accelerate the construction of Qiu Valley area，Fight for Casa Cook Hotel、Provence resort project signed and started，Build a winery cluster、Beautiful countryside、A wine 188bet login and leisure experience area integrating pastoral scenery。”

Industrial and commercial information display，Hainan Fosun 188bet login Development Co., Ltd. is a holding company of Fosun 188bet login，Fosun 188bet login has long been deeply involved in Hainan。actually，Qian Jiannong, Chairman and CEO of Fosun 188bet login, is also very familiar with Penglai。November 2019，He was hired by Penglai as a cultural 188bet login development consultant。May 18, 2020，Qian Jiannong was invited to Penglai，Making a special report on "Development Trends of China's 188bet login and Vacation Industry and Suggestions for the Development of Penglai 188bet login"。Today，Relevant persons from the Penglai government negotiated and exchanged ideas with Fosun 188bet login about the Provence Town project。

Why Penglai is laid out

Fosun 188bet login has never given up on capturing opportunities in the northern cultural 188bet login market。Fosun Group executives have visited Yantai many times for inspections，Zhang Shuping, Secretary of the Yantai Municipal Party Committee, has personally arranged and promoted projects many times，And made a special trip to Fosun Group to witness the project signing on October 11, 2019。But in the eyes of Yantai citizens，Casa Cook hotel is still a bit unfamiliar。

It is reported，Casa Cook is a pioneer brand of European wild luxury boutique holiday lifestyle，May 2016，The brand’s first resort, Casa Cook Rhodes, opens its doors in Rhodes, Greece。2019，Casa Cook El Gouna debuted in El Gouna, Egypt。November 2019，Fosun 188bet login acquires two overseas hotel brands, Casa Cook and Cook’s Club。

According to the 2020 annual report released by Fosun 188bet login，It has signed franchise agreements for 13 hotels along the Mediterranean coast，And signed agreements for 3 new hotels in China。It plans to further expand Casa Cook, Cook’s Club and other derivative brands globally by the end of 2023，No less than 30 hotels worldwide (including already opened)。

At the third CIIE in November 2020，Casa Cook enters China for the first time。At that time，Casa Cook and Zhuhai Wanyang Yacht Club Co., Ltd., a subsidiary of Hongzhou Group, officially signed a cooperation - Casa Cook Guishan Island Resort Hotel。

Fosun 188bet login intends to continue to build a leading island 188bet login destination in China。Guishan Island is east of Xiangzhou、Macau 15 nautical miles，Only 3 nautical miles north of Lantau Island, Hong Kong，Adjacent to Hong Kong、Shenzhen、Major yacht terminals such as Zhuhai and Macau，Located in the core of the tourist golden belt of the Greater Bay Area，Has the only first-class island port in the mainland directly connected to Hong Kong and Macao。Also，Guishan Island has many similarities with the Greek island where the Casa Cook brand originated，Regarded as the “Kenting” of Guangdong。

Fosun 188bet login plans “Wonderland on Earth” Penglai，Perhaps because of the exploitable island resources here。

Laying out the Shandong market

Casa Cook Hotel is not Fosun 188bet login’s first cultural 188bet login project in Yantai。In Laishan District，A "Fosun Group Botanical Garden Cultural 188bet login City Project" invested and constructed by Fosun Group is under construction。Total project investment 7 billion yuan，An area of ​​1,262 acres，The total construction area exceeds 1 million square meters，Including the main park、Leisure Resort Hotel、Equestrian sports bases and residential supporting communities, etc.。

Laishan plans to build a large-scale cultural, 188bet login and trade complex，Building an emerging southern ecological town in Yantai City、World-class leisure vacation destination。Fosun Group issued a conceptual planning plan，Intention to build the area where Yantai Botanical Garden is located into a high-end cultural 188bet login and trade complex with multiple business types。

Except Yantai，Fosun 188bet login has deployed multiple cultural 188bet login projects in Shandong。On April 26th，Fosun signed a contract with Jiaozhou, Qingdao for the "SCO Fosun Guangguangli Cultural Science and Technology Innovation Zone" project。According to the framework agreement，The investment in this project is 6 billion yuan，The country’s first SCO national characteristic commercial street will be built。

Go forward，End of 2020，Fosun 188bet login signed a contract with Qingdao Laoshan District for the Laoshan Fosun-Forte Club Med International 188bet login and Resort Project。The project will build Club Med resort hotel, a brand of Fosun，Planned investment of 5 billion yuan，Create a world-class travel and consumption destination。

Fosun 188bet login 2020 Annual Report Display，The resort and tourist destination operations business in China has performed strongly since the second half of 2020。Among them，Club Med China’s fourth quarter revenue increased by 35% over the same period.3%。As of December 31, 2020，There are 23 Club Med resorts operating around the world。Also，It plans to open 16 new resorts around the world by the end of 2023，Half of them will land in China。

*Source of this article: Economic Herald, author:Chu Lei, original labelTitle: "“Yantai Provence” attracts attention！Fosun deeply deploys Shandong cultural 188bet login market》.