June 13，The "China Live 188bet online casino games Development Research Report: Film and Television IP Empowers Live 188bet online casino games" (hereinafter referred to as the "Report") jointly produced by Shanghai Jiao Tong University School of Cultural and Creative Industries and Huayi Brothers Research Institute was presented at the "8th" session of the 24th Shanghai International Film Festival Officially released at the 2016 Global Film Industry Chain Development Forum。Zhang Weimin, Secretary of the Party Branch and Dean of the College of Cultural and Creative Industries of Shanghai Jiao Tong University, released and promoted the report as a representative of both parties。

Zhang Weimin, Secretary of the Party Branch and Dean of the College of 188bet online casino games and Creative Industries of Shanghai Jiao Tong University, released a report

The 24th Shanghai International 188bet online casino games Festival officially opened on June 11th，On the occasion of the 100th anniversary of the founding of the Party，Chinese filmmakers use one excellent main theme 188bet online casino games to express their deep praise to the party。After the impact of the epidemic, Chinese movies continue to recover，The forum held by this year’s Shanghai 188bet online casino games Festival also mainly focused on how Chinese films can move from the “plateau” to the “peak”，And aimed at improving high quality、Diversification、Sustainable productivity discussion。In this context，How to fully tap the foundation and advantages of 188bet online casino games and television content，Promoting cross-border integration of content and maximizing value have become the focus of the industry。

Among them，The forefront of “culture +” empowerment—cultural tourism industry，In Policy、It has entered a period of rapid development driven by multiple factors such as the market。Real-location 188bet online casino games is an emerging industry outlet under the trend of cultural and tourism integration，Opportunities and challenges coexist，How can China’s live-action 188bet online casino games find a unique and innovative development path，This is an important issue that every industry participant needs to think about。

Based on the background of cultural and tourism integration，This report analyzes the development history of China’s live 188bet online casino games industry、Market Overview、Policies and regulations、Industry Characteristics、Core Advantages、Research on tourists’ expectations and feedback，And launched a multi-dimensional discussion，Finally, film and television IP cultivation、Provide suggestions on various aspects such as real-life 188bet online casino games project construction and market development，Aims to provide reference and support for the development of China’s live 188bet online casino games industry。

"China Live 188bet online casino games Development Research Report: Film and Television IP Empowers Live 188bet online casino games"

Redefined from the perspective of 188bet online casino games,IPIs the lifeline of film and television live 188bet online casino games

The concept of live-action 188bet online casino games has appeared in the public eye ten years ago，But there is still no unified definition so far，And a clear classification of live 188bet online casino games projects and cultural tourism projects。This report explains China’s live 188bet online casino games from the perspective of cultural tourism industry，This is also the first time in China that a new definition and interpretation of the concept of live 188bet online casino games。

Report states，In the context of the upgrading of cultural and tourism integration industries，Live-action 188bet online casino games places more emphasis on strong cultural identity and story scenes，Exhibiting the characteristics of multiple spaces and multiple forms。Therefore, live-action 188bet online casino games is defined as driven by cultural themes，By building real scenes、Create story situation，Consumption scenarios that provide offline 188bet online casino games experience to the public。

After more than 20 years of development，China’s live 188bet online casino games market has formed several important sectors，Real-life 188bet online casino games projects have gradually become cultural brands in various places、Promote consumption upgrade、One of the important bases to boost local economy。Real-life 188bet online casino games projects with film and television IP as the theme，With its broad audience base、Vivid story scenes、Strong film and television atmosphere and immersive gaming experience，Become a representative force of the new trend of cultural and tourism integration in the new era。

Report states，Film and television IP has unique charm and advantages，Can be read from film and television stories、Film and television atmosphere、Four aspects of film and television audiences and film and television performances empower real-life 188bet online casino games projects。When choosing IP for film and television live 188bet online casino games projects，Can be expressed from value、Content structure、Evaluate the extension space in three aspects，This is the key to the success of a project。

It is worth mentioning，The report also proposes the construction of an "attractiveness index" to evaluate live-action film and television 188bet online casino games projects。For the live 188bet online casino games industry，Tourist consumption is the main source of profit for most projects，So how to attract more tourists has become a core issue。Passed "Attractiveness Index" and ranking，Establish tourists’ evaluation indicators for real-life 188bet online casino games projects，Aims to effectively analyze and evaluate projects from the audience’s perspective。Also，Huayi Brothers Research Institute and research team will use this as the starting point，The "Attractiveness Index" ranking of live 188bet online casino games projects of the previous year is released every year，Provide evaluation indicators for the live 188bet online casino games industry，And based on this evaluation index to develop policies for China’s live 188bet online casino games industry、Market and project suggestions。

Combining theory and practice to achieve mutual cooperation through common pursuit

The School of Cultural and Creative Industries of Shanghai Jiao Tong University is an important part of Shanghai Jiao Tong University’s international development strategy，With "creativity、Innovation、Entrepreneurship” is the mission，Forward-looking international vision、Professional research capabilities and excellent research team。Huayi Brothers is a leading company in China’s film and television industry，Has a complete industrial chain layout、Rich industry resources and market experience，Huayi Brothers Research Institute is a platform of Huayi Brothers，Always an "observer" of the pan-188bet online casino games industry、Explainer、Explorer” positioning，Understand the current situation of the industry、Planning industry vision，Committed to promoting the development of China's film and television cultural industry with a consistent professional attitude and pioneering spirit。

Huayi Brothers Research Institute and Shanghai Jiao Tong University School of 188bet online casino games and Creative Industries have reached a cooperation，It is based on the superior resources and common pursuit of both parties。Guide practice with theory，Test theory with practice，Both parties uphold the spirit of innovation and exploration，Committed to producing more research results with reference value and guiding significance，Contribute to the healthy and orderly development of China’s film and television culture industry。

"China Live 188bet online casino games Development Research Report: Film and Television IP Empowers Live 188bet online casino games" is the starting point of "China Live 188bet online casino games Development Research Report"，The series of reports will also conduct in-depth research on China’s live 188bet online casino games，Strive to learn from multiple dimensions、A multi-angle analysis of the development and future of China’s live 188bet online casino games，Contribute to promoting the high-quality development of China’s live 188bet online casino games。