With the rise of young consumer groups ，Generation Z is gradually becoming the main travel force。

The “New 188bet mobile in the Post-Epidemic Era—Report on Travel Consumption Changes of Generation Z” previously released by Mafengwo is shown，The travel budget of young people in my country has increased instead of falling after the epidemic，They are interested in catering、Accommodation has higher and higher pursuits。

Large-scale Generation Z group，The demand for accommodation experience has changed dramatically，They not only want to "live" happily，Have fun too。The 188bet mobile may become a city’s check-in landmark，It may also be a one-stop accommodation and entertainment experience destination，The product supply of domestic high-end hotels has also entered a new round of updates and iterations。

Entertainment gene has become the key to breaking the homogenization situation

"Entertainment，is a basic human need。MGM Meihui is following the MGM entertainment gene，Always remain the leader of “happiness”。”A few days ago，Diaoyutai MGM 188bet mobile Group officially launches a new concept entertainment lifestyle 188bet mobile brand - Mhub by MGM, Further enrich its brand matrix；Also lay out the travel options for the new generation of consumer groups。

At the press conference，The "entertainment gene" mentioned many times by Liu Yaning, director and executive vice president of Diaoyutai MGM 188bet mobile Group，Considered to be the most differentiated core highlight of the MGM Meihui brand。

Following Diaoyutai、After MGM and Bellagio，As the fourth international five-star brand launched by Diaoyutai MGM 188bet mobile Group，MGM Meihui is powered by the entertainment spirit of MGM，will entertain、Freedom、Grade and joy pervade the guest experience；Through diversified methods that are not limited to a single interaction，Serving young-minded travelers and local guests in the new era，And practice the brand spirit of "gathering infinite wonderful things"。

Liu Yaning said: “In an environment where the market is constantly segmented，Break inertia and tradition，In sync with the times, each 188bet mobile in MGM Grand 188bet mobile has achieved its own style，By being unique、Happiness、Art、Health and other elements will lead the new trend of future travel consumption。The brand’s first 188bet mobile in the world, Nanjing Luneng MGM Meihui 188bet mobile, was first unveiled in Nanjing in May this year，We are very happy to see that the brand is not only highly praised by consumers，And gained the attention of the industry and partners，Laid a solid foundation for its future development；It also consolidates the group’s diversified development strategy，Provide high-quality and exciting travel for a wider range of people。”

Dr. Liu Yaning, Director and Executive Vice President of Diaoyutai MGM 188bet mobile Group, delivered a speech

The collision experience of the enjoyable lifestyle advocated by 188bet mobile Meihui and the integration of local culture，We are using diversified methods to satisfy young-minded guests who pursue individuality and differentiated travel experiences。

Take The Hub as an example，It is the perfect combination of entertainment genes and social space。With smart space design，A dynamic social center with different functions，Explore the infinite possibilities of a wonderful life，Better meet the social characteristics of young consumer groups，Communicate and chat with like-minded friends here，Colliding with new sparks。

The simplified space layout is more in line with the lifestyle of consumers in the new era，Include dining in an open space、Bar、Entertainment、Office、Meetings and other scenes are integrated，Create a “happy living space”、"Enjoy delicious food"、"Happy Family"、The happy place of "Happy Party" and "Lappin Art"。

Innovative “1+N” model，Activate the infinite possibilities of living space

At the press conference，188bet mobile Meihui releases the core concept of “1+N”，Open the industry innovation model to bring guests a happy stay。

Accordingly，Mhub has determined genes and culture from the beginning of its naming，Not only follows the entertainment spirit of 188bet mobile Group，At the same time, it will be inclusive、Open、Sharing is gathered in "Hub"，And highly connected with surrounding businesses to develop unlimited potential，Create a richer and more fun gathering place。

Relying on this，The 188bet mobile’s space is constantly expanding，“1+N” 188bet mobile composite organism enables community business to activate its potential。

The new mode of “1+N”，The model of hotels focusing on guest rooms is broken，Also catering、Fitness、Traditional facilities such as conferences have changed from mandatory to optional，Thus connecting with the local community and surrounding businesses，For example, library、Art Street、Or effective integration with small commercial complexes, etc.，Become part of the 188bet mobile space，Thus creating a 188bet mobile complex organism that coexists with the community ecology for guests。

Hotels rely on this model，It can also better encourage guests to leave their rooms (which constitutes the "1" of MGM Grand Collection)，Come to the 188bet mobile space customized according to market demand and environmental characteristics (it is the "N" in the brand interpretation)；Not only makes each 188bet mobile unique，Also makes the 188bet mobile a travel destination。

Diaoyutai MGM 188bet mobile Group·MGM Meihui Brand Launch Forum Session

At the same time，The art space created by “1+N” also makes the traveling life colorful。

Consumption upgrading is accompanied by an improvement in the quality of life，Consumers are also paying more and more attention to the spiritual pursuit；Art is called the "spiritual food" of modern society。

MGM 188bet mobile treats every 188bet mobile as an art space (ART SPACE)，Integrating artistic colors into architecture and space，Design that also has practical functions，Let art give a higher quality life experience，The dual happiness of balancing material enjoyment and spiritual satisfaction。

It is reported，The world’s first MGM Grand 188bet mobile is located in Nanjing, a famous economic and cultural city，Raising the Yangtze River Delta urban agglomeration to achieve a good start for the brand’s future development。Future，Also in Shenzhen, Guangdong-Hong Kong-Macao Greater Bay Area、Zhuhai opens one after another；And other major first- and second-tier urban centers and holiday destinations，Including Xiamen and other places。

Wherever the brand goes，All will be based on the brand concept of “1+N”，Working with regional businesses to present a differentiated travel experience，Experience the wonders of the destination with a younger mindset。

Diaoyutai MGM 188bet mobile Group·MGM Meihui Brand Conference