Since the beginning of the year，Attention to 188bet login continues to rise，The market shows a situation of strong supply and demand。Recently，Tongcheng released the "Red Heritage·"Generation Z" 188bet login Consumption Preference Survey Report 2021" (hereinafter referred to as the "Report")，Analyzed the red travel preferences of young groups based on Tongcheng user online survey and product booking data。

The "Generation Z" studied in Tongcheng's "Report" refers to the consumer group between the ages of 13 and 27。Data display，“Generation Z” has become one of the most important core consumer groups in the 188bet login market segment。"Report" believes，With the further advancement of 188bet login industrialization，Product innovations in 188bet login continue to emerge，Some “cool” digital technologies have been introduced into some 188bet login memorial venues，Closer to young people’s cultural and tourism consumption preferences。The positive attitude of "Generation Z" in 188bet login consumption has positive social significance for the inheritance of red culture，Also has important market value for red tourist destinations。

“Generation Z” has become the most important core consumer group of 188bet login

The survey data on the preference for 188bet login among different age groups (the percentage of people of a specific age group who prefer 188bet login) provided by the "Report"，22 to 31 years old、Three age groups, 42 to 51 years old and under 21 years old, have a higher preference for 188bet login than other age groups。Calculated based on age range，“Generation Z” is actually the segment with the highest preference for 188bet login。

According to cultural tourism consumption data from Tongcheng Travel Platform，“Generation Z” accounts for nearly 60% of consumers of various red cultural tourism products。Combining preference survey data and actual consumption data，"Generation Z" not only has a relatively positive understanding of the 188bet login market segment，And they are also more active in actual consumption of 188bet login。

"Report" believes，The high preference of "Generation Z" for 188bet login consumption has positive social significance for the inheritance of red culture，And it has important market value for red tourist destinations。The consumer demand of “Generation Z” is continuing to promote product innovation and business format innovation in 188bet login，Promoting the sustainable development of the 188bet login industry。

“Generation Z”’s 188bet login consumption loves red ruins and red memorials

In recent years，With the continuous improvement of the industrialization level of 188bet login，The product categories of 188bet login are becoming more and more abundant，Except the traditional red memorial hall/museum，There are also red special tours、Red Performing Arts、Red depth tour, etc.。"Report" data display，The 188bet login products most favored by “Generation Z” in order of preference are: red ruins/relics、Revolutionary Memorial Hall/Museum、Red Special Tour、In-depth tour of old revolutionary areas、Red performing arts, etc.。

"Report" believes，As a "Generation Z" who can already "see" the world head-on，They have stronger cultural confidence and institutional confidence，Therefore，In 188bet login consumption, there is also a greater preference for various sites and relics that witness the history of the Chinese revolution and the birth of the Republic。Also，Various red memorial halls with increasingly “cool” exhibition display methods、Museums are naturally attractive to young people，In particular, the increasingly popular "online + offline" interaction method is more in line with the consumption and information acquisition habits of "Generation Z" as the "aboriginal people" of the Internet。

Red travel preference for “Generation Z”，Tongcheng Travel launched the “188bet login Digital Alliance” for 188bet login destinations across the country at the beginning of the year，Hope to build a collaboration platform for the digital development of 188bet login on the supply side。On this basis，There is also a special red version of “Tongcheng Global Access”，with VR、AI、3D and other technologies display red tourist destinations in an all-round way，To meet the changes in 188bet login consumption trends in the new era，Especially the consumption preferences of young people。

Popular 188bet login tourist destination, “Generation Z” loves Beijing the most

"Report" data display，The 188bet login tourist destinations preferred by “Generation Z” are mainly concentrated in Beijing、Yan'an、Jinggangshan、Changsha、Nanchang、Zunyi、Shanghai、Zhengzhou、Wuhan and other places。Overall，The places where major historical events of the Chinese revolution took place and destinations with rich 188bet login cultural tourism products are relatively more popular。For example，Beijing has the most landmark 188bet login attractions and the most 188bet login memorial halls in the country、Museum；Yan'an, as the "Holy Land of Revolution" at that time, has many important memorial halls and revolutionary sites；Jinggangshan in Jiangxi region、Ruijin、The three places in Nanchang all play an important role in the history of the Chinese revolution，Struggle with base area、The location of the first 188bet login regime and the starting point of the Long March and many other heavyweight “188bet login IPs”；The birthplace of the Communist Party of China and the site of the National Congress of the Communist Party of China are the common reasons for Shanghai and Jiaxing to be on the list，The recent popular 188bet login-themed TV series "Age of Awakening" and other popular TV series have also contributed a lot to Shanghai's inclusion on the list。

Destination preferences for “Generation Z”，Tongcheng Tourism focuses on the development of 188bet login routes around "Re-walking the Long March Road-Yan'an、Ruijin”、"The turning point of history-Zunyi"、"The Cradle of Revolution-Jinggangshan"、"Hometown of Great Men-Hunan"、Themes such as "Salute to the Capital - Beijing"，Hundreds of red lines have been selected and built nationwide。The product matrix includes 1- to 2-day tours in surrounding areas、Inter-provincial group tour、Customized tours and other forms，The line covers Shanghai and Zhejiang、Beijing-Tianjin-Hebei、Hunan, Jiangxi and Fujian、Lusuwan、Taihang、Dabie Mountain、Shaanxi-Gansu-Ningxia、12 key red tourist areas across the country including snow mountains and grasslands，Including Jinggangshan、Yan'an、Zunyi、Xi’an、Shaoshan、Ruijin、Jiaxing Nanhu、Shijiazhuang Xibaipo and other national key red tourist destinations。

Beijing, a key source of tourists for the “Z generation” 188bet login consumer group、Guangzhou、Shanghai ranks among the top three

"Report" shows relevant consumption booking data from Tongcheng platform，The source cities of the “Generation Z” 188bet login consumer group are mainly from Beijing、Guangzhou、Shanghai、Suzhou、Dalian、Hangzhou、Haikou、Chengdu、Nanchang, etc.。Viewed from the structure of core customer sources，二、Third-tier cities account for the largest proportion。Beijing、Shanghai、Zhengzhou、Wuhan and other important tourist source areas，It is also a popular destination。

"Report" believes，Cities with rich 188bet login resources have a relatively stronger 188bet login atmosphere，Local young groups also have a higher willingness to consume 188bet login。

The "14th Five-Year Plan for Cultural and Tourism Development" (hereinafter referred to as the "Plan") proposes an overall plan of "seven major systems for one project"，Among them，Vigorously developing 188bet login is one of the seven major systems。Proposed by "Plan"，We must improve the 188bet login product system，Promote 188bet login and rural tourism、Study and travel、Integrated development of eco-tourism，Launching a batch of 188bet login integrated development demonstration zones。"Report" believes，The improvement of the 188bet login product system will raise higher standards for the research on 188bet login segmented groups、More detailed requirements，Especially the research on the consumption preferences of the younger generation is related to the future of 188bet login industrialization and sustainable development