Nowadays, with the improvement of urbanization level and changes in people’s consumption level，Some well-established high-end hotels in China have successively "flipped" and replaced them with new ones。Wanda Hotels and Resorts takes this opportunity to attack with all its strength，Aiming to create a classic case of hotel flop。

"China Hotel Industry Development Report 2021" shows，Year-over-year 2019，As of the end of 2020，The number of accommodation facilities in mainland China has decreased by 16.10,000，271 fewer rooms.30,000 rooms。Look at the details，The decrease in guest rooms is mainly concentrated in the hotel accommodation industry，Total 229.40,000 rooms。where，The number of budget hotel rooms has decreased the most，is 207.20,000 rooms；Mid-range hotel rooms decreased by 21.60,000 rooms；The number of luxury hotel rooms decreased by 2.80,000 rooms；The number of high-end hotel rooms increased by 2.30,000 rooms。

The number of high-end hotels is out of the circle，Really surprising。In fact，Since the promulgation of the “Eight Provisions” in 2012，The business of high-star hotels began to plummet，The trend of high-end hotels “abandoning stars”、Mid-range hotels are booming。Then，Does this mean，After the reshuffle of the epidemic，The high-end hotel market is developing against the trend？

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According to research from Oriental Fortune Securities，On the one hand，Economic growth drives consumption upgrade，The hotel industry structure continues to transform to mid-to-high-end，Especially in the next five years，The effective construction of the “14th Five-Year Plan” is expected to stimulate domestic consumption through the internal economic circulation strategy，Promote the expansion and upgrading of the tourism industry，Further benefiting the development of the hotel industry；On the other hand，Due to the thin profit margin of budget hotels，It is difficult to maintain profitability after rising rent and labor costs，Need greater revenue growth to support profits，So the hotel industry and various groups are forced to upgrade to mid-to-high-end products。

In this context，Yijinjiang、First Travel、Huazhu、Local hotel groups represented by Wanda Hotels and Resorts can also actively expand into the mid-to-high-end hotel market: On the one 188bet Online Sports Betting and Casino hand，In terms of brand layout, we have launched a series of mid-to-high-end brands，Wanda Hotels and Resorts, a typical example that transformed from an owner to an asset-light company, launched Wanda Yuehua Hotel (a mid-range lifestyle brand)、Wanda Meihua Hotel (super mid-range lifestyle brand)、Wanda Yihua Hotel (high-end lifestyle brand)；On the other hand，In terms of market expansion，Focus on new consumer markets and sinking cities。

Expand new consumer markets，That is, first- and second-tier cities and key cities，To explore more new consumer markets besides business travel consumption，For example, the family travel market、Urban micro vacation market, etc.。Sun Jian, general manager of BTG Homeinns, said recently，The physical distance caused by the epidemic in 2020 has truly accelerated the demand for leisure travel, especially suburban and urban travel。Wish to take Shanghai as a sample observation，"Xinmin Evening News" pointed out，Shanghai is expected to add 19 mid- to high-end hotels this year，An estimated 5,644 rooms will flood the market，Super high-end hotels account for about 50%；Jones Lang LaSalle released the "Shanghai Real Estate Market Review for the First Quarter of 2021" showing，Hilton、Hotel groups such as Marriott are planning to open high-end hotels in the suburbs of Shanghai。

Sinking market，It’s not difficult to understand，More second- to fifth-tier cities are being paid attention to by hotel groups。For the expansion of high-end hotels，Time-honored landmark hotels in these cities、High-end hotels with long-standing difficulties such as long-established foreign-funded hotels have become the first choice for brand hotel expansion，The conventional approach is "flop transformation"。For example，Sofitel Wanda Beijing will be rebranded as Wanda Vista Beijing from January 1, 2018，The Courtyard by Marriott Beijing Renji has now become the Jinling Hotel Beijing，Xiamen’s long-established hotel Lushan Hotel transformed into Holiday Inn Express Xiamen Lushan，Wuxi Jinjiang Hotel rebranded as Wuxi Wanda Yihua Hotel。

Is it possible for hotel groups to get together and "flop"?

As real estate enters the era of stock economy，“Flop transformation” will become an important driving force in the wave of urban renewal。Follow the trend，More and more hotel groups are trying to "flip" the waters，Even moderately relaxed some brand standards for the sake of flop。And their flip flop has also deeply stimulated the nerves of some high-end hotels that have always been in trouble。

The “old problem” high-end hotel mentioned here，Refers to those time-honored hotels that were once city landmarks or created the "era glory" of the local hotel industry -- 188bet Online Sports Betting and Casino serving as local city landmarks and business cards，Has invested heavily in construction，After completion，Also leads the local life style；But because of enterprise restructuring、Brand aging、Insufficient innovation、Business crises arising from various reasons such as market shrinkage，Old high-end hotels that are far behind their peers today。

Think that I agree with the idea of ​​flop reform，Many old hotels have a long history，However, it is difficult to attract young customers due to old properties and other reasons，It is indeed a pity to abandon it，If you can regain your life through a flop transformation，It’s the best destination；And from a return on investment perspective，Through lightweight flip cards, supporting functions can be improved for old hotels、Add services and management，For consumers and investors，It’s all a “cost-effective” transaction；It can avoid the closure of assets due to losses in the short term，Thus obtaining the forward value of asset operations -- obtaining greater investment benefits through leverage。

Opinions on the flip flop modification，“Fap through light modification” is often difficult to achieve during implementation，Include property attributes、There are too many problems with old properties such as building structures，Get it together，The cost of renovation is actually very high。

“The predecessor of Wuxi Wanda Yihua Hotel is Wuxi Jinjiang Hotel。Same space angle，Comparison before and after transformation，No major overhaul。Use clever energy to turn decay into magic，is our unique magic weapon；We integrate the market、Operations、Design、Construction and other whole chain，Create a benchmark project for asset transformation。" said Ye Song, Brand Management Center of Wanda Hotels and Resorts，Wanda Yihua Hotel Wuxi will become the most social lifestyle hotel in Wuxi in the future。

As the "Pearl of Taihu Lake"，Wuxi has been the most beautiful place among the 36,000 hectares of blue waves of Taihu Lake since ancient times；At the same time, it is the birthplace of China’s early national industry and commerce，There are many merchants traveling from north to south for hundreds of years，Wuxi has formed the city’s unique modern commercial temperament；As the first batch of four-star hotels in the country，Wuxi Grand Hotel is undoubtedly a gilded memory in the modernization development process of Wuxi and the whole country，Influenced a generation’s understanding of star-rated hotels。

How to retain and give full play to the inherent advantages of this landmark building while at the same time，Give it a new lease of life，Not an easy task。

The Wanda Hotel Design 188bet sports betting app download Institute, which has won multiple international design awards, takes "Story of Time" as its main theme，Create with more environmentally friendly and sustainable development concepts，Maximizing the original structure of the project，Preserved a large number of historical imprints of materials and buildings。The predecessor of Wuxi Wanda Yihua Hotel is an established luxury hotel with more than 30 years history，Carrying the memories of a generation of Wuxi people。For example, the hotel lobby retains its original spatial pattern，The 8-meter height can vaguely show the majesty of thirty years ago，Natural stone with traces of age、Oversized gold leaf wood carving、Deep sea shell walls, etc.，Well protected and reused。

According to Wang Zhiyong, Vice President of Wanda Hotel Design and Research Institute，Wanda Hotels and Resorts controls the project through the integrated management model of "hotel design-hotel construction-hotel operation management"，The design institute is in the process of project renovation，Operations、Cost、Continuously optimize the design plan for issues such as construction cycle，Thus achieving a state of multi-party balance，This is also Wanda’s advantage in renovating existing properties。He introduced，Wuxi Wanda Yihua Hotel is ensuring sound insulation、Light blocking、Based on the user experience of water，Adopted a bolder decoration style and strong color contrast，This also expresses a "lifestyle" attitude。

Meanwhile，Wuxi Central Wanda Yihua Hotel’s new consumption proposition for the new middle class，Added a 24-hour composite coffee space WanVita-Cafe that is unimaginable in traditional high-end hotels & Lounge，Set up a salon presentation area、Multi-functional conference room、"Fandeng Reading" joint reading space、Theater-style activity area, etc.，Provide reading、Shared office、Business meetings and other diversified services。Let the details of life aesthetics be embedded in the memory of the journey，Let the pursuit of quality life go together。

"With infinite joy，Yi Ran Zi De’ is the brand concept，Wanda Yihua loves life、Enjoy the surprise、Travelers who pursue quality products provide unique designs、Space is full of imagination、A high-end lifestyle hotel brand that is livable and enjoyable。" Chen Mengchao, Vice President of Wanda Hotels and Resorts introduced，Wanda Yihua Hotel emphasizes lifestyle、Highlight customized services；Intended to be a neighborly center for surrounding communities，A place of local culture and social life。

Break the circle or disrupt the situation? Industry reshuffle intensifies

“The story of flowing water taking away time，Changed 188bet app download us，On that sentimental and first memory of youth。”

Old Hotel，It is also a youthful memory of local people in this city，Also the "White Moonlight" of a generation of hoteliers。The time story of the old hotel，With the glory accumulated over the years，For example, Raffles Hotel Beijing, the oldest luxury hotel in Beijing、The Peace Hotel that best represents the youthful splendor of old Shanghai；There are also helpless "tears of the times"，A large number of them have been eclipsed in the long river of time，may be turned into a new hotel、Maybe it will be converted into a shopping mall、Office buildings and other commercial formats，Some were simply knocked down and turned into dust。

Behind the rise of “flop” hotels，This is the journey of a large number of hotels from the "glory of the times" to the "tears of the times"。Can they use "flop" to regain their past glory in the future、Grow into a new "wave of the era"？Time will be the best answer。

The “flop” story of high-star hotels in China’s hotel industry，Start with the cancellation and replacement of foreign-owned hotels，It witnessed the moment of “out of the circle” of Chinese local brands。As summarized by Yang Honghao, a researcher at the China Tourism Academy，“The advantage of local brands lies in understanding the needs of Chinese consumers、Close to Chinese market，So the products created accordingly can match the needs of consumers；Also，The cost of local brands is relatively lower；And，After several years of development，The image of domestic brands has been slowly established，Domestic owners as well，Consumers as well，Confidence in domestic brands is slowly building up；In addition，Everyone can also accept their own brand culture more calmly。”

Without a doubt，The renovation of foreign-owned hotels in recent years，To a certain extent, it enhances the confidence and experience of local brands，More and more local hotel groups are beginning to embark on “national brand” development plans。This year，Wanda Hotels and Resorts has proposed the "Fangyuan Plan" to build a national brand -- it will reorganize the brand standards of Chinese high-end hotels，Abandon those "international norms" that are not in line with Chinese people's consumption and living habits， Ning Qifeng, chief vice president of Wanda Commercial Management Group and president of Wanda Hotels and Resorts, positioned it as "pragmatic and innovative，Creating a national brand”。Look at the details，Wanda Hotels and Resorts has always adhered to the strategy of being a Chinese hotel brand，In-depth exploration of Chinese culture、Reinterpretation and innovative presentation，Shaping a national brand 188bet app hotel，Highlight China Services；As a Chinese hotel brand，Wanda Hotels and Resorts will continue to think about Chinese luxury、The core of Chinese high-end hotels and the standards of Chinese high-end hotel services。

Different from the previous wave of flopped foreign-funded hotels，This round of flopping for the existing market is considered to be "a concentrated harvest of the small and medium-sized chain or independent hotel market by the leading strong brands"，It seems a bit disruptive to the development of the regional hotel market”。

The analysis of "2020 Hotel Industry Research Report" points out，Chainization brings hotel efficiency improvement -- relying on brand and resource advantages，Chain hotels have certain advantages in both revenue and cost compared to independent hotels；There is huge room for improvement in the chain rate of the industry，Leader expansion promotes market concentration。The big trend is before us: hotel chain expansion，Industry concentration continues to increase。

Currently，The market penetration rate of leading hotel groups in the economy and mid-range markets is steadily increasing，Regional brands and independent hotels still occupy an important position in the high-end hotel market。In the long run，Chain groups can only increase the share of their own brands in the high-end market、This is the real rise。Before this，International high-end chain brand、Domestic chain high-end brand、Regional high-end hotel brand、Between regional high-end independent hotels，It still takes a long time for competition to develop，The reshuffle of China’s hotel industry will intensify。