August 23, 2021，188bet Live Casino (0780.HK) released its second quarter and first half performance report as of June 30, 2021。Financial report data display，First half of 2021，188bet Live Casino income 37.500 million yuan，70 year-on-year increase.1%；Adjusted net profit 6.900 million yuan。With the development of the national economy，Travel has gradually become a daily cultural consumption for all people。Benefit from this，188bet Live Casino has excellent performance in various performance。

Second quarter of 2021，Three short holidays have driven the steady growth of China’s national tourism market，188bet Live Casino, which is deeply involved in the mass tourism market, has seized the opportunity of market recovery。Financial report display，Second Quarter 2021，188bet Live Casino achieves revenue of 21.400 million yuan，An increase of 78 compared with the same period last year.1%；Adjusted net profit 400 million yuan；The average monthly active users reached 2.800 million，YoY increase of 58.3%。

While its own business continues to develop，188bet Live Casino also actively fulfills its social responsibilities。Since July 2021，Facing the reappearance of the new coronavirus epidemic in many places in China，188bet Live Casino immediately launched the heart-warming guarantee mechanism，Help users achieve free returns and changes。Also，188bet Live Casino based on its own platform and technical advantages，Actively empower the travel industry chain，Help Airport、Scenic Area、Hotel、Industrial chain partners such as tourist destinations improve operational efficiency，Accelerate the digital development process of the travel industry，Improve the public travel experience。

National tourism consumption is growing rapidly，188bet Live Casino MAU reaches new high

With the continuous improvement of national living standards，The travel consumer base continues to expand，Travel has gradually become a daily part of national life。Data display，Second Quarter 2021，188bet Live Casino MAU (average monthly active users) reaches 2.800 million，An increase of 58 compared to the same period in 2020.3%，And hit a new all-time high。

188bet Live Casino’s user base grows，Benefited from the improvement of national living and cultural consumption level，Also benefited from the accurate judgment of the market。April 2021，188bet Live Casino is based on keen insight into the consumption needs of young users，Being the first in the industry to launch the innovative product "Ticket Blind Box"。“Ticket blind box” has won the favor of many young users，has been on the hot search lists of major online platforms for many times，Improved the brand awareness of 188bet Live Casino。In response to the growing demand in the surrounding short-distance travel market since the outbreak，188bet Live Casino launched an innovative marketing project with the theme of “48 hours”，Meet users’ new travel needs。

End of July 2021，188bet Live Casino and Tencent renew strategic cooperation agreement，Traffic advantage continues to expand。Currently，188bet Live Casino is based on its understanding of the WeChat ecosystem and WeChat users，Provides WeChat users with one-stop high-quality travel products and services。In the list of mini programs released by Aladdin，188bet Live Casino WeChat mini program ranked first in the monthly tourism field for 6 consecutive months in the first half of 2021。

188bet Live Casino also continues to expand more diverse service scenarios。Online，Tongcheng Elong and mobile phone manufacturers、Short video platforms and other platforms launch in-depth cooperation，Expand services to smart hardware scenarios such as smart watches。Offline，188bet Live Casino United Hotel、Bus station、Tourist Attraction，By scanning the QR code、Set up automatic ticket vending machines and other methods to transfer offline users to online。By enriching service scenarios，Improve service quality，188bet Live Casino continues to grow on the basis of user scale，Payment rate increased to 12%。

In response to the normalization of epidemic prevention and control, core business has grown steadily

Second Quarter 2021，Qingming、The May Day and Dragon Boat Festival holidays have driven the rapid recovery of the tourism market，Domestic travel times、Travel distance returns to normal before the epidemic。Data released by the official website of the Ministry of Culture and Tourism，The total number of domestic tourist arrivals in the second quarter of this year increased by 33% year-on-year.0%。According to data monitoring from the Ministry of Commerce，National online travel sales increased by 71% year-on-year in the first half of this year.6%。188bet Live Casino adopts flexible market strategy，Accurately grasped the opportunity of market recovery，All core businesses have outstanding performance。

Financial report display，Second Quarter 2021，188bet Live Casino’s accommodation business revenue is 7.400 million yuan，93 year-on-year increase.3%；Transportation business income is 12.300 million yuan，70 year-on-year increase.1%。The growth of each core business far exceeds the industry growth rate，And surpass the pre-epidemic level。Compared to the same period in 2019 before the epidemic，188bet Live Casino’s domestic accommodation booking room nights increased by over 65%，Domestic air ticket sales increased by nearly 30%，Bus ticket sales increased by more than 270%。Benefited from the strong growth of various businesses，In the first half of 2021, 188bet Live Casino’s GMV reached 77.2 billion yuan，The growth rate of all indicators outperformed the market。

Pointed out in the "Analysis Report on Tourism Economic Operation in the First Half of 2021" released by the China Tourism Academy，Small town youth、Rural residents are becoming a new force in traveling，The phenomenon of sinking consumption deserves attention。188bet Live Casino plans to enter the sinking market in advance，Become the beneficiary of the largest incremental market development in the tourism industry。As of the second quarter of 2021，Users from non-first-tier cities account for 86% of registered Tongcheng-Elong users.6%。

Actively empower the industry chain and help the 188bet Live Casino industry recover

While its own business is developing steadily，188bet Live Casino relies on the power of science and technology，Actively empower the development of the travel industry。In the accommodation industry，188bet Live Casino launches comprehensive SaaS solution，Helping independent and small and medium-sized hotel chains to effectively manage daily operations，Achieving digital transformation and upgrading。In the road passenger transport industry，188bet Live Casino provides SaaS solutions to automobile operators，Improve partners’ operational efficiency。188bet Live Casino also cooperates with Xi'an Xianyang International Airport、Beijing Daxing International Airport launches strategic cooperation，Help Xi’an Airport develop mini programs and data analysis systems to facilitate its digitalization，Also share membership plan with Daxing Airport，Provide comprehensive airport information for tourists，Improve user experience。

“188bet Live Casino Global Access” launched by 188bet Live Casino Elong helps tourist destinations through digital technology、Airport、Scenic Area、The hotel integrates transportation within the area、Food、Practical information such as tour methods，Realize automatic navigation、Smart Map、VR reservation、AI intelligent customer service and other functions，Solve tourists before departure、in line、Service pain points after travel，Make travel smarter，More convenient。

Except for technical empowerment，188bet Live Casino also helps the industry recover in terms of brand marketing。The company’s innovative product “Ticket Blind Box”、“48 hours” etc. are open to tourism partners，Share the brand dividends brought by new marketing activities with the industry。188bet Live Casino joins hands with multiple tourist destinations，Discover the treasures of rural areas together with the unique "1+X" mode，Promoting rural revitalization，Received likes and support from many local governments and netizens。Future，188bet Live Casino will also continue to explore opportunities for in-depth cooperation with the industry chain in terms of product development and marketing activities。

Recurring epidemics、Natural disasters and other factors will still test the operation and resilience of tourism enterprises。188bet Live Casino will actively respond to market changes，Flexibly adjust strategies，Coping with short-term market shocks caused by epidemics and emergencies，And seize market opportunities with technology and innovation，Sustained high-quality development，Provide high-quality travel services to more Chinese travelers。