Customized features and technological empowerment allow Fanxiang ETHOS 188bet app download’s products and services to better meet the needs of Millennials and Generation Z young people，Infinite focus on what is “interesting” and “surprise” in the new era。

——The hotelier said

August 26, 2021，Wuhan Jiangtan Shimao Fanxiang 188bet app download celebrates its first anniversary，This is a brand 188bet app download with local characteristics and youthful style，Since its inception，The beautiful scenery of the old Hankou River City has since become synonymous with a very unruly tonality - ETHOS，"Local Features";、"Fashion Frontier"、"Innovative Technology"Everything is about to emerge in this century-old street of the past，Become the dividing line between "historic landscape" and "trendy district"。

Wuhan Fanxiang 188bet app download’s first birthday is approaching，This is also the whole year Rachel, an authentic Wuhan girl, worked at Fanxiang 188bet app download，This is the only star-rated 188bet app download on the riverside in Wuhan in the mid-1990s that carries the memories of a generation of Wuhan people，After comprehensive upgrade of software and hardware and new launch of Fanxiang brand，Today’s trendy style is full，Continues her sense of identity as a millennial，Rachel said，In her opinion，The two most touching words about working at Fanxiang are “interesting” and “surprise”。

In the visually striking new cross-border retail space of Fanxiang 188bet app download，Past year，Rachel loves the books in the store、Various trendy decorations and artworks、Co-branded customized souvenirs、Li Ning customized windbreaker、The cross-border products co-branded by Fanxiang brand will be photographed and sent to Moments，Received many messages of interest in purchasing。“I just realized that there are so many people around me who like national fashion as much as me。I always thought people born in 2000 prefer Chinese fashionable things。”

"The national trend is based on made in China，Add the element of ‘tide’，It meets the needs of all young people today，188bet app download is also the reason why I picked Fanxiang。”

MOKO, a post-00s generation from Southwest University，Compares Guochao to one of his indispensable friends。May Day this year，To deeply experience the heroic city of Wuhan after the epidemic，After doing a lot of homework，She met Fanxiang 188bet app download, which she fell in love with at first sight。

Among the words most closely related to trends，“Young” is always at the top。As the first batch of young people 188bet app download Z era begin to grow into the main consumers，Their consumer psychology affects the trend to a great extent。

When various cross-border trend elements are coming，Two years ago，Fanxiang joins hands with companies such as China Li Ning、Three and a half meals、Chali、Yunji Technology、Panda Craft Beer and other national products and technology brands，Starting a new challenge to reshape Chinese culture in a trendy way，Also changing the way of communication among 188bet app download guests in the new era，Two years later，Fanxiang brand has become a popular and ubiquitous cultural phenomenon，Redefining the pride of China。For today’s Fanxiang brand，From local brand to “national trendy 188bet app download”，The more popular products of the times？It’s not just the trend that goes global？

At this special time of Wuhan Fanxiang’s first birthday，Yunji Technology interviewed Ms. Wen Li, Director of Brand and Marketing Planning of Shimao 188bet app download，Reveal for us the answer on how Fanxiang 188bet app download has become a local fashion brand in China that is highly sought after by young people。

△Wen Li, Director of 188bet app download and Marketing Planning of Shimao Hotels

Shimao Fanxiang·Focus on the Millennium and Build a 188bet app download Ecosystem

Starting in 2004，Shimao Group is committed to developing its own 188bet app download field。2017，Shimao Group and Starwood Capital jointly create Shimao Star 188bet app download Group，Our 188bet app download brands will be open to a wider range of partners、Open to investors and owners，Make the brand more distinctive，What we do is differentiated in the market，Became an important responsibility of Shimao Star。To fulfill this responsibility，Shimao Star continues to enrich and upgrade 188bet app download brand content；2019，Shimao Star launches a new brand jointly created by both parties of the joint venture-Fanxiang ETHOS，I hope it can represent a national brand to the world in the future，Focus on Millennials，Building a 188bet app download ecosystem，Achieving true internationalization。

ETHOS is a Greek word，With social thoughts、The meaning of national spirit，What Hefanxiang 188bet app download advocates is [Born to Be Extraordinary]、Unconventional] Perfect fit between spirit and culture。What is the definition of Fanxiang 188bet app download？Ms. Wen Li said this——

“The 188bet app download is a pan-industrial scene space，Eating, drinking and having fun can be achieved here。Fanxiang ETHOS is a platform that meets the requirements of Chinese Millennials to explore the future、Explore the world、Reshaping the brand of Chinese culture and tradition，Whether it’s entertainment、Lifestyle or FMCG field，Everyone is trying to be full of personality，Chinese Millennials who pursue a cool travel life create their own new consumption preferences。”

Introduced by Ms. Wen Li，Two years，“Made in China” is vividly demonstrated in Fanxiang Hotels in different cities: from design、Build、Selection，Supplies to the guest room，All selected high-quality brands from China；Fanxiang 188bet app download separates guests from other guests、The 188bet app download installs extensive links with the local community；Customized features and technological empowerment allow Fanxiang ETHOS 188bet app download’s products and services to better meet the needs of Millennials and Generation Z young people，Infinite focus on what is “interesting” and “surprise” in the new era。

Interesting "space"·Our "social gathering" is a garden

In Wuhan、Xiamen Fanxiang，The sentence "Interesting activities are just downstairs" will definitely arouse your curiosity，In Fanxiang，You can play at home without any worries and visit stores offline，Check in “Bookstore”、"Game House"、“Art Museum” and other N repeated suitable spaces，Various "super" and interesting activities can be "arranged" as you wish，This is a "social" place with attitude，No matter where you are young 188bet app download，One click to unlock the most "real" boredom。

Activities popular among young people，An immersive “live script killing party”，The script was jointly incubated by Fanxiang and Xizhi Studio，Opening "Second Life" 188bet app download game brings the creativity index to MAX；“KnowYourself Self-Discovery Tea Party”，Let the life proposition of "Fanxianger" be fully integrated into talking and sharing，Interpretation of the true self，Transfer spiritual nourishment；“Good Times English Corner” allows young people from different countries to break through accent barriers，Become a gap 188bet app download spoken world、A window to make new friendships；The "CityWalk" exploration tour links young people to visit landmarks together，Share perception，Dynamicity opens up the authenticity and liveliness of a city。

In addition，Various werewolf killing board games、Tasting Salon、Movie theater、Reading Sharing Party、Theme party、Public welfare exhibition... looking for more ways to open a 188bet app download besides "staying"，Creative Fanxiang has become a good place to take photos and produce films，One-click realization of the diverse desires of "everyday Xiangers" for trendy fun。

Surprise "making" · Playing with "the cutting edge of national trend science and 188bet app download"

For Millennials and young people of Generation Z，The development and application of network technology is accompanied by the development of their lifestyle。And such a lifestyle and habits，Fanxiang is based on the 188bet app download concept of cleverly integrating contemporary spirit and historical charm，Also presents intelligent interconnected products and application scenarios in an artistic and pioneering travel experience，Create "surprises" one after another。

In Xiamen、In Wuhan Fanxiang 188bet app download，Yunji Technology Intelligent 188bet app download Service Robot Xiamen “Little Elephant” and “Wuhan” Xianggong”、Smart Room Butler Xiaomao Speaker，Not only do they use modern intelligent technology combined with 188bet app download living scenes to present a comfortable sense of technology，It is more closely and meticulously integrated with the experience and feelings of guests。

You are staying in the guest room after a tiring journey，The first “visitor” must be the 188bet app download service robot baby from Yunji Technology，After a cute and playful greeting，It will open a "treasure bag" like "Doraemon"，Joyfully remind you to receive a small "welcome gift"，Adds a unique sense of ritual to your upcoming travel time。Of course，The small details of the humanized interaction between Fanxiang 188bet app download and smart technology are more than just this。

△The picture comes 188bet app download Ctrip’s contracted traveler@行拍光光

It’s summer this year，Wuhan tourism boom breaks out，Contactless service has become a tacit "discipline" for Fanxiang 188bet app download and its guests，In the 188bet app download，A day in the life of Yunji’s delivery robot，After receiving the call from the customer，Get items in the fastest way，From lobby to elevator、Via Navigation、Positioning system，Arrived at guest’s room，Call the guest to notify the customer to collect，Exceptionally busy and happy。

"Peak check-in period，‘Msang Gong’ makes 100-200 trips back and forth every day，Its favorite job should be to go to the guest room and deliver their favorite Kids menu to the children，Parents are also comfortable letting their children order some of their favorite finger foods 188bet app download guest room，Let 'Ms.' deliver it to the guest room，The children are so happy every time。" Rachel told Yunji Technology。

From the perspective of friends who work in Fanxiang，The robot has become an efficient, hard-working and popular little helper around them。Post-epidemic era，Little 188bet app download service robot，More than just a little playmate that can interact with children，OTA positive reviews on contactless delivery service，There is also a big gap between traditional hotels。

In addition，Every 188bet app download in Fanxiang is equipped with "Made in China" smart solutions，Easy assistance with check-in，Dine，Consumption and other convenient and fast services。

Wuhan Fanxiang’s audio-visual room provides audio-visual intelligent equipment projected on the roof，Very suitable for binge-watching dramas，You can watch it by lying flat，Protects the cervical vertebrae of the residents after a long journey；The mattress "Xiang Neng" that can be intelligently adjusted according to preference 188bet app download guest room is an original design brand from China...the future of everything，will also continue to retain data based on the interaction between guests and the system，Match and upgrade more modern smart products that meet the smart lifestyle preferences of new consumer groups。

current，Hotels are in the historical process of digital transformation，With the confidence of Chinese culture, the “national trend” is born，Promote national confidence and Chinese pride，Focus on Millennials advocated by Fanxiang，Building a new era 188bet app download ecological space，Undoubtedly the best physical training ground for "Guochao Technology"，Flexibly apply modern intelligent technology to 188bet app download scene experience，Conveys the cutting-edge service concept of the new era，Expressing the brand proposition of Fanxiang。

“Fanxiang attaches great importance to the people-oriented concept of science and technology。”Ms. Wen Li mentioned，When mentioning technology in the process of building the Fanxiang brand，There is an inherent foundation - insisting on service is the essence of the 188bet app download industry，The application of technology in the Fanxiang 188bet app download scene is not to replace labor，But to improve services，Use technology to empower hotels。

Whether it is the intelligent service robot that can be experienced in Fanxiang 188bet app download、Smart Speaker，More modern smart technology products will eventually arrive in the future as promised，Under the guidance of the new era，All will exert the best practical performance on the 188bet app download operation side，It also brings the most direct and impactful technological expression to consumers who are concerned about Fanxiang，At the same time, it helps people return to their sensibility while forming effective communication，Reflecting the true value。