The first year of the “14th Five-Year Plan”，In the context of accelerating the construction of a 188bet app development pattern，The 2021 China International Fair for Trade in Services (hereinafter referred to as the "Service Trade Fair") opened as scheduled on September 2。The only national level in the world、International、On a comprehensive service trade platform，A group of central enterprises that represent the country’s innovative strength and international competitiveness in services trade，Attention-grabbing performance。

Booth 007 on the third floor of the National Convention Center，Many visitors are using their mobile phones to download an APP called "Hua Xiaocheng"。“This APP can provide information about over 50 scenic spots in OCTs across the country, including Happy Valley in nine places across the country、Buy tickets online、Online reservation、Online virtual queue、Annual card binding、Travel Guide、Member Center、Points mall and other functional services。”Introduced by the booth staff。“Hua Xiaocheng” is the first APP of OCT Group, a state-owned cultural and 188bet app enterprise (hereinafter referred to as “OCT”)，In recent years，Under the guidance of the innovative development model of "culture + 188bet app + urbanization", "188bet app + Internet + finance" and "technology + industry + park"，OCT comprehensively promotes digital transformation，Promote the deep integration of digital technology with culture and 188bet app, the two major "happiness industries"，“Hua Xiaocheng” APP is one of the results of its innovative integration。

Visitors visiting the exhibition scan the code to download the "Hua Xiaocheng" 188bet app

“14th Five-Year Plan” period，Make state-owned capital and state-owned enterprises stronger, better and bigger、Building a world-class enterprise，is a state-owned enterprise endowed by the Party Central Committee、The new glorious mission of the state-owned economy。OCT resolutely implements the Party Central Committee、Decision-making and deployment of the State Council，Constantly carry out the three-year action of state-owned enterprise reform，Deepen digital transformation to stimulate corporate development momentum，Promote industrial layout optimization and structural adjustment，Layout strategic emerging industries，Improve independent innovation capabilities。Focus on this Service Trade Fair，Maybe it can start from OCT in digital transformation、Multiple achievements in scientific and technological innovation and other fields，Interpretation of this cultural 188bet app “veteran”’s new Internet thinking，Explore the new development of the 188bet app industry under the wave of digital economy。

Strategy first, setting a benchmark for digital transformation in the 188bet app and travel industry

The first 188bet app service area at the 2021 Service Trade Fair，In fact，This is also a positive response to the first proposal in the “14th Five-Year Plan” Business Development Plan to promote “188bet app strong trade”。The “newness” of the exhibition reflects the “change” of trends。Today’s world is accelerating into the era of 188bet app economy，With 188bet app technology moving towards industry、Integration and penetration in areas such as trade and public services，188bet app transformation has become the key to determining the rise and fall of future industries and the survival of enterprises。

“OCT will actively explore the in-depth integration of digital technology and cultural 188bet app industry，Let cultural 188bet app become a prosperous service trade development、An important force in building a new pattern。”Director of OCT Group、General Manager Liu Fengxi said。Started from OCT in Shenzhen，I have always had the courage to think and do in my heart、The spirit of constantly challenging oneself and innovating oneself，Proposition of the planning concept of “Building a City in a Garden”、The creation of China’s first theme park “Splendid China”、Exploration of the development model from "188bet app + real estate" to "culture + 188bet app + urbanization"... 36 years ago，OCT has always engraved the gene of "creation" into the development trajectory of the enterprise。Under the wave of digital transformation，OCT is also at the forefront this time。

2012，OCT launched the “Smart OCT” strategy，Start digital construction layout，Relying on smart 188bet app platform，Gradually move business online。After entering the “Thirteenth Five-Year Plan”，Deepen “Internet Thinking”，Promote “Internet+”、Exploring the deep integration of digital technology and main business has become the "main theme" of OCT development，By building a high-level industrial ecosystem、Initiatives such as driving the deep integration of digital technology and the main cultural 188bet app industry，A number of new achievements with industry demonstration effects have been formed。

Epidemic prevention and control enters the normalization stage，For the “experience first” 188bet app industry，Big data、5G、The in-depth application of cloud computing and other technologies has become an important breakthrough for improving the quality and efficiency of scenic spot services and operations。Benefit from earlier digital layout，And rely on more than 90 scenic spots and open tourist areas operated and managed across the country，OCT is based on the tourist big data accumulated over the years，Strive to build an intelligent operation system。

2019，OCT facial recognition service platform completed and launched，With Happy Valley Virtual Queuing System、Nanchang Maya Park face locker and other system docking，Effectively improve visitor experience；2020，The "Happiness Index of China Tourist Attractions" generated based on the OCT 188bet app big data platform is released，This index is China’s first tourist attraction evaluation index system，Can track the operation status and service quality of tourist attractions、Monitoring、Analysis，Especially during the normalization stage of epidemic prevention and control，Plays an important role in the smooth operation of the scenic spot。As understood，Currently, the number of monitoring samples of the "Happiness Index" in tourist attractions across the country has reached more than 4,000。

Nanchang 188bet app Paradise Face Recognition Locker

Meanwhile，With the support of smart 188bet app platform，OCT uses the official e-commerce platform "Huacheng Travel"、“Hua Xiaocheng” APP and Honeycomb WeChat Store are the starting points，Deeply cultivating the consumer Internet，Gradually build a digital marketing system that promotes the improvement of corporate operating efficiency。For example，During the 2020 OCT Cultural 188bet app Festival，“Huacheng 188bet app” deeply explores market demand，Integrated and launched more than 2,400 creative products，And through cross-border cooperation、Precise delivery、Deepen membership operations and other methods to carry out innovative marketing，Product implemented、Strong brand exposure and direct sales conversion，Online sales achieved significant growth compared with the same period in 2019。In an environment where short videos and live broadcasts have a profound impact on consumers’ travel habits and 188bet app industry marketing methods，“Huacheng Travel” innovatively launches Douyin mini program，Directly connect to the official sales link of live video broadcast，Empowering OCT cultural 188bet app marketing。March 2021，The State-owned Assets Supervision and Administration Commission of the State Council announced a list of 100 typical cases of digital transformation of state-owned enterprises，“Huacheng 188bet app” stood out from thousands of participating projects，Evaluated as a typical case of digital marketing services，Become the travel industry leveraging cloud computing、Big data and mobile technology set a benchmark for self-operated e-commerce platforms。

The effect of digital marketing in empowering main business operations is also showing up from the group level to subordinate enterprises layer by layer。With the promotion of strategic cooperation between 188bet app and Tencent，Happy Valley Group launched the Happy Valley Mini Program this year，In addition to further expanding Happy Valley’s online marketing channels，Also initially realized the expansion of new projects supported by big data、Theme park upgrade、New product development and other functions。First half of 2021，Number of visitors to Happy Valley in nine locations across the country、Operating income and other indicators have increased significantly compared with the same period in 2019，Get an outstanding report card leading the industry。

Beijing 188bet app "Happy Rubik's Cube" Urban Space Installation Experience Show

The OCT that grew up under the influence of “Shenzhen Spirit”，Always insist on being open、Cooperation、The concept of sharing improves digital ecological construction capabilities。Future-oriented，OCT proposes “133” digital development strategy，In-depth cooperation with China Mobile、China Unicom、China Telecom、Strategic cooperation with telecommunications and Internet industry giants such as Tencent，Work together to build a new high-level digital cultural 188bet app industry ecosystem，Gather high-quality development momentum to realize the vision of "Digital OCT" during the "14th Five-Year Plan" period。

Digital empowerment, cultivating smooth “dual circulation” cultural 188bet app momentum

Although the 188bet app industry is not the "birthplace" of Yuanfa Technology，But it is an important field of modern technology application。Among the 8 special exhibitions set up in this CIFTIS，The cultural 188bet app service thematic exhibition has the largest exhibition area，It also explains to a certain extent the use of digital technology、The high-tech driven cultural 188bet app industry is gradually becoming the backbone of the service industry。

First half of the year，As the results of coordinated epidemic prevention and control and economic and social development continue to be expanded and consolidated，The service industry economy continues to recover steadily，Market expectations continue to improve。188bet app，Total number of domestic tourists 18.7.1 billion，Domestic 188bet app revenue (total 188bet app consumption) 1.63 trillion yuan，Both have recovered to about 60% of the same period in 2019，The national 188bet app market is recovering steadily，Consumer confidence has further recovered。

The upgrade of cultural 188bet app consumption will continuously increase the effective supply to market entities、Improvement of 188bet app service quality puts forward new requirements。OCT as the “leader” of domestic cultural 188bet app enterprises，Driven by digital technology，Insight into market development trends and changes in consumer demand，Practice an innovative “combination punch” to promote the improvement and upgrading of cultural 188bet app consumption，Exhibit strong development resilience。

Du Yili, former deputy director of the National 188bet app Administration thinks，Under the new development pattern of "dual circulation"，“The greater the demand，Product supply is sinking more and more”，The "diversified", "mini-scale" and "daily" 188bet app forms require more product innovation、Business innovation。Since this year，Ningbo Happy Coast, a new cultural 188bet app complex under OCT, is open for trial operation、Yangzhou Dream City opens；Shenzhen’s new landmark Happy Harbor “Light of the Bay Area” Ferris wheel starts operation；Fantastic Childhood Parent-child Paradise in Xiangyang Overseas Chinese Town Fantasy Resort、Xi’an Maya Beach Water Park and other theme parks open to welcome guests...a series of new products、New business formats are being launched one after another，Leverage new consumption in cultural 188bet app。

Xiangyang 188bet app Funny Childhood Parent-child Paradise

Also，Renovation and upgrading of existing scenic spots，Beijing Happy Valley Phase 6·Tale of Sky and Night、Chongqing Happy Valley Phase II·Super Flying Man Training Camp、Wuhan Maya Beach Water Park Phase 3 "Fir Forest Adventure"、Shanghai Maya Beach Water Park Phase III and other theme areas are newly opened，Continue to lead and create new 188bet app needs。For example, Beijing Happy Valley Phase 6·Tale of Sky and Night，With "Night Tour、Night show、Night Tour、Night banquet、Night shopping、Night reading” is the purpose of the experience，Apply Multimedia、Installation Art、Algorithm Image、Projection interaction and other technologies，Shape the physical scene into a different-dimensional space，Allow tourists to have a novel and immersive interactive entertainment experience。

While supply is “sinking”，OCT focuses on the integration of culture and 188bet app、Digital technology as power，Promote quality "upward"，Continuously generate high-quality cultural 188bet app supply。June this year，OCT launches 2021 OCT Cultural 188bet app Festival，Five major topics focusing on "city vacation", "electronic music carnival", "wellness and leisure", "national style art" and "food and fashion"，Launched more than 500 theme activities、More than 500 cultural 188bet app products。The festival has started so far，An electronic syllable festival jointly created by Happy Valley in nine locations across the country、The Zigong Lantern Festival created by Zigong Overseas Chinese Town has become a way to activate new consumption、"Phenomenal" activities that drive the night economy；The country's first real-life cliff lighting performance show "Long Song of Jianmen"、China’s first party-style drama "Dreamland 2099"、The real-life immersive drama game "Today's Anren·Lejing Impression" and other "unlocked" new scenes of cultural 188bet app consumption experience。

Take "Dreamland 2099" as an example，It organically combines immersive theatrical performance with technological art display，Contemporary architectural space reborn again、Art scene of science fiction future、Visual wonders constructed by digital technology、Party-style drama... jointly create a break from the traditional model of cultural 188bet app and performing arts、A “fantasy” experience that immerses the audience。Since the premiere of "Fantasy 2099" in June，Attracting a large number of tourists，especially attracts the younger generation to check in，It has become a “new business card” for Dali 188bet app。

Stills from the party-style drama "Dreamland 2099" 188bet app ancient city of Dali·Transformer Factory

Since entering the period of normalized epidemic prevention and control，Scenic Spot Operation、Market Strategy、Technological innovation has become the three key aspects of cultural 188bet app enterprises。Late July，There is a local "rebound" in the domestic epidemic，OCT quickly adjusts its scenic area operations and market strategies，Each scenic spot actively implements "limited restrictions"、Reservation、Normalized epidemic prevention and control measures such as peak shifting”，"Huacheng Travel" has successively launched online ticket purchase health information confirmation、0 yuan reservation ticket and scenic spot reservation management platform，Effectively realize user real-name information retention and crowd flow control and diversion，Promote efficient management and prevention and control of scenic spots。At the same time，OCT focuses on urban “micro-vacation”、Quality tour，Further strengthen the supply of special leisure and vacation products，Chengdu Huanglongxi·Happy Pastoral、Guangyuan Jianmenguan Shuangqi Meicun、Shenzhen Overseas Chinese Town Tourist Resort、Xiangyang Overseas Chinese Town Fantasy Resort、Yunnan Lufeng World Dinosaur Valley Tourist Area and other scenic spots have become popular peripheral travel destinations for tourists。

Online marketing，In-depth cooperation between Huacheng Travel Platform and Douyin，Held a number of live broadcast activities such as "Traveling with Oranges" and "National Fashion Goods Festival"，Not only helps tourists have a happy trip with good products and good prices，Also let "Guizhou goods come out" through live broadcast，Practice consumption assistance、Promoting rural revitalization。Also，Shenzhen Eastern OCT, a subsidiary of OCT、Lingzhi OCT International Car Camp、Shunde Happy Coast PLUS、Shanwei Luhe Luoxi Valley and other scenic spots，Also started the "live broadcast grass planting" mode，In-depth display of the characteristics of tourist destinations，Recommend high-quality 188bet app products and discount tickets，Deeply dig into the fan economy、Promote high-frequency “carrying goods” conversions。

Innovation-driven, forging a “technological engine” for high-quality 188bet app

This year’s Service Trade Fair，It is also the competitive stage of global “black technology”。Booth in OCT，The "fully transparent" OLED displayed by Konka Group - the interactive game "Sky Lantern Praying" created by Art TV and Cultural 188bet app Technology Group based on AR technology，Adds more "technical style" to the "cultural" OCT，Attracted many visitors to the exhibition。

Always，Technology has played an important role in China becoming a major trading country。Wang Xiaohong, Deputy Director of the Information Department of China Center for International Economic Exchanges, believes，Follow the trend of technological development，China proposes “digital strong trade” at the right time，It can be said to be a new round of “technology-driven trade”。During the "14th Five-Year Plan"，Under key reform tasks of central enterprises，Technological innovation is the “number one task”。188bet app insists on “rejuvenating the country through science and technology、The road of serving the country through industry，Proposed to use “technology +” to empower the development of main business during the “14th Five-Year Plan” period，Creating a “technological engine” for high-quality development。

As a "technological pioneer" under 188bet app，Konka is guided by the innovative development model of “technology + industry + park”，Clearly positioned as a “platform company driven by technological innovation”，In recent years, we have continuously made new breakthroughs in core technology fields，Especially in the semiconductor business，Start the "tough battle" with technology，Work hard to solve the "stuck neck" problem，Building industry leading advantages。In the field of optoelectronics，Konka has completed the research and development of the entire Micro LED process、Small batch production line，Developed and launched the world’s first Micro LED watch APHAEA Watch and other products，Continue to explore Micro LED consumer applications；In the storage field，Built a storage industry chain based on the model of “design + packaging and testing + channels”，Strengthen the domestic alternative market，The first storage main control chip has completed mass production and shipment。

Konka’s world’s 188bet app Micro LED watch APHAEA Watch

While actively seizing the commanding heights of science and technology，Konka is accelerating its global expansion，Participate in global trade exchange。June this year，Konka LCD modules were exported to Russia on China-Europe trains，Achieve further expansion of the market in Europe and countries along the “One Belt and One Road”。Also，Konka established a joint venture in Egypt、Established a branch in North America，Using “technology to go overseas”，Strive for globalization。To further promote the globalization of technology research and development，188bet app Venture Capital Platform、Konka Venture Capital Center “Konka Star” is now in Shenzhen、Yantai、Nanjing、9 domestic cities including Chengdu and Silicon Valley in the United States、London, UK、18 innovation bases have been established in Toronto, Canada and other places，Promoting China’s “intelligent” manufacturing、Chinese brands go abroad。

Like Konka, the Cultural 188bet app Technology Group is also “going global”。Currently，The business of Cultural 188bet app Technology Group covers many provinces and cities in China，And expand to the United States、Türkiye、Vietnam and other countries and regions，One of the very few in China that can export complete sets of large-scale high-tech cultural equipment and supporting cultural content、Service and standards enterprise group。In the face of global theme park giants entering China，Li Jian, general manager of Cultural 188bet app Technology Group, believes，Strengthen the application of science and technology，Increase research and development strength，Having hard-core products is the foundation of development。

August 18，"Carle Planet·Dinosaur Water World" officially opened in Yongzhou, Hunan，OCT’s new generation of high-tech shared theme park “Carle Planet” adds a “new member”。"Carle Planet" combines novel entertainment projects with VR、Combining AR and other high-tech technologies，Introducing popular Internet 188bet app content，Create novel interactive experiences for tourists，And conduct real-time live broadcast of the park’s operations through the mobile Internet port，Realizing offline check-in and online "online travel" synchronization，Creating a new theme park entertainment experience in the mobile Internet era。

As understood，The "Carle Planet" located in Zhaoqing, Guangdong and other areas will also be put into construction one after another、Operation，After completion, it will provide convenience to tourists、Novel、Interesting city travel experience，At the same time, a new ecosystem structured with "urban 188bet app, culture and entertainment" is built，Continuously meet the people’s new needs for a better life。