September 15th，Oriental Pearl Tower announced，The company introduces strategic investors，Plans to transfer 50% equity of wholly-owned subsidiary Shanghai Oriental Dragon New Media Co., Ltd. through public listing on Shanghai United Equity Exchange，Provide new ideas and inspiration for the future development of Dongfanglong，Realizing the transformation and upgrading of streaming media strategy。The listing price is determined based on the enterprise value assessment of Dongfang Dragon as of April 30, 2021, which has been registered with the state-owned assets supervision and administration department。If this transfer is successfully 188bet app completed，The company’s shareholding ratio in Dongfang Long will become 50%。

As understood，The registered capital of Shanghai Dongfanglong New Media Co., Ltd. is 2.500 million yuan，Business scope includes Internet culture management、Radio and television program production and operation、Advertising Design、Cultural and artistic exchange planning、Business Management Consulting、Corporate image planning，Exhibition Services、Ticket agency services, etc.。As of now，Oriental Dragon is 100% owned by Oriental Pearl New Media Co., Ltd.。Among them，2020 Dongfanglong operating income 1683.070,000 yuan，Net loss 9060.670,000 yuan；Operating income from January to April 2021 2049.010,000 yuan，Net loss 7061.420,000 yuan。

Company representation，Dongfanglong’s future BesTV+ streaming video platform will be ";Content+Service”Dual-core driver mainly，Currently it is expected that Dongfanglong’s business model will mainly be through providing content、Provide services and other means to obtain new users、Maintain old users，Through content e-commerce、Advertising revenue and membership 188bet sports betting app download fee revenue to monetize traffic。

It is reported，In June 2015, BesTV absorbed and merged with Oriental Pearl and issued shares, paid cash to purchase assets and raised supporting funds for major asset reorganization。After the reorganization, BesTV changed to “Shanghai Oriental Pearl New Media Co., Ltd.”。

According to the announcement，This transaction introduces strategic investors，Helps Dongfanglong absorb new management experience，Conduct governance structure、Talent mechanism、Optimization of management system，Improving the modern enterprise system，Optimize the company’s business decision-making mechanism，Improve the company's business vitality，Use the high-quality resources of strategic investors，It can also provide new ideas and inspiration for the future development of Dongfanglong，Pass“Content + e-commerce”Two-wheel drive business model in streaming media business and content、Market and Customers、Exploring innovative models and development paths in terms of channels, technology, and market mechanisms，Realizing the transformation and upgrading of streaming media strategy。If this transaction is completed within the year，The remaining equity of Dongfang Long will be included in the “Long-term equity 188bet Online Sports Betting and Casino investment”Subsequent measurement under item。

As ​​of now，The company provided a total of 2 to Dongfang Long.400 million yuan loan，0 of them.The maturity date of the 9.3 billion yuan loan is May 2022；1.The maturity date of 2.7 billion yuan is July 2022；0.The maturity date of 200 million yuan is August 2022。