Data display from the Massive Engine City Research Institute，On Douyin，A short video of a killer whale hunting penguins in Antarctica received 2.94 million user likes，A short video of a mother kangaroo feeding her baby received 262 likes.80,000。Short video platform breaks geographical restrictions，Leading thousands of users to see the beautiful world。at“Short video + cultural 188bet app download”In the wave，How cultural 188bet app download brands and scenic spots share industry dividends，Let business enter a better state？

October 20，By Henan Provincial Department of Culture and 188bet app download、Henan Provincial Internet Information Office、Guidance from the Propaganda Department of Zhengzhou Municipal Party Committee、Sponsored by Beijing Juliang Engine Network Technology Co., Ltd.、The Domain Meets China hosted by Yinji International 188bet app download Resort·The Giant Engine Cultural 188bet app download Ecological Conference was successfully held in Zhengzhou, Henan。The conference discusses new forms of cultural 188bet app download industry development、New business、New Future，Dismantling the growth methodology of cultural 188bet app download enterprises，Helping brands and cultural 188bet app download destinations embrace new global business trends，Making wonderful cultural 188bet app download within reach。

Insight into the new form of cultural 188bet app download industry，With“Global Management”Inspire business growth

New era of mass cultural 188bet app download consumption，The industry faces the integrated development of culture and 188bet app download、Diversified trends such as competition in scenic spot marketing。Fully understand the new form of cultural 188bet app download industry，Actively embrace new thinking in cultural 188bet app download management，It is to achieve overtaking in corners、The key to long-term growth。

Jiang Jiding, Secretary of the Party Leadership Group and Director of the Henan Provincial Department of Culture and 188bet app download

Deputy Minister 188bet app download Propaganda Department of Zhengzhou Municipal Party Committee、Secretary 188bet app download Party Committee of Zhengzhou News Group、Chairman、President Shi Dadong

Beijing Bytedance Henan&Xue Hui, Executive President of Jiangsu

Jiang Jiding, Secretary of the Party Leadership Group and Director of the Henan Provincial Department of Culture and 188bet app download，Deputy Minister of the Propaganda Department of Zhengzhou Municipal Party Committee、Secretary of the Party Committee of Zhengzhou News Group、Chairman、President Shi Dadong，Beijing Bytedance Henan&Xue Hui, CEO of Jiangsu Province, attended this meeting and delivered a speech。

Ministry of Culture and 188bet app download“14th Five-Year Plan”Member of Planning Expert Committee，World 188bet app download Cities Federation Distinguished Expert，Li Xinjian, Professor of Beijing International Studies University

Conference site，Ministry of Culture and 188bet app download“14th Five-Year Plan”Member of Planning Expert Committee，World 188bet app download Cities Federation Distinguished Expert，Li Xinjian, Professor of Beijing International Studies University，From the changes in supply and demand in the cultural 188bet app download industry、Cultural 188bet app download consumption trends in the post-epidemic period、Dimensions such as the differentiation characteristics of cultural 188bet app download consumer groups，Interpretation of the new development form of cultural 188bet app download industry。He pointed out，The industry needs to focus on product innovation、Value realization and other perspectives，Establish new business thinking，Only in order to enter high quality、Integration、The new future of intelligent cultural 188bet app download industry。

Famous composer、Senior performing arts producer、Cheng Chi, Director of Cultural 188bet app download Integration Project

In this context，High-quality projects that can boost cultural 188bet app download consumption，is an excellent industry benchmark，Indicates the direction of transformation for cultural and 188bet app download enterprises。To this，Famous composer、Senior performing arts producer、Cheng Chi, director of cultural and 188bet app download integration projects“Only Henan”、“Impression Tai Chi”Waiting for local cases in Henan，Analysis of how cultural and 188bet app download content can stimulate the appetite of young people，And further explain new media such as short videos、The driving force brought by new technologies such as digital cultural 188bet app download。In Cheng Chi’s opinion，Collaborative promotion of content and technology，Is an important starting point for creating popular cultural 188bet app download projects，He also said，The huge engine can operate from a global perspective，Outputting systematic solutions to the industry。

Cao Rui, Head of Marketing Strategy of Huge Engine

Cao Rui, the person in charge of Juju Engine’s marketing strategy, further explained the overall business strategy of Juju Engine: through advertising marketing that combines exposure breadth and placement accuracy，Help cultural 188bet app download companies reach potential users；Use the national mission、Douyin Challenge and other competitions to create out-of-circle content，Driving traffic to brands and scenic spots to heat up；Cooperate with Enterprise to consolidate the private domain position，Cultural 188bet app download brands can“Loyal fans”，Added local life services、Link after the mini program and other tools are improved，Realize the final transformation from traffic field to business field。

Xu Jiaying, Project Director of Beijing ByteDance Corporate Social Responsibility Department

Jiang Qian, Director of Business Analysis of Huge Engine

Under the guidance of overall management thinking，From city to country，The reach of platform cultural 188bet app download marketing is becoming increasingly refined。Xu Jiaying, Project Director of Beijing ByteDance’s Corporate Social Responsibility Department, gave an on-site interpretation“Byte Village Plan”，By initiating vocational training for new farmers、Shandong products make headlines、DOU in the mountains is a project with good scenery，Helping rural areas embrace new industry trends。Shared by Jiang Qian, Director of Business Analysis of Huge Engine，First half of this year，“Countryside”The video views of related topics on Douyin reached 49 billion+，1.1 billion video interactions+。In addition，The giant engine also boosts rural development with digital capability building，The Giant Engine City Research Institute released "Cultural Empowerment 188bet app download，188bet app download to Revitalize Rural Areas" Report，Bring more treasure villages into the public eye。

“See the Beautiful Hundred Cities in the Domain”Launching ceremony site

(From left to right are Hu Cheng, General Manager of Silver Base Animal Kingdom，Li Wei, general manager of the southern region of the local channel of the giant engine，Ministry of Culture and 188bet app download“14th Five-Year Plan”Member of Planning Expert Committee，World 188bet app download Cities Federation Distinguished Expert，Li Xinjian, Professor of Beijing International Studies University，Jiang Jiding, Secretary of the Party Leadership Group and Director of the Henan Provincial Department of Culture and 188bet app download，Li Wei, Vice President of Local Direct Business of Juju Engine，Beijing Bytedance Henan&Xue Hui, CEO of Jiangsu)

As one of the highlights of the conference，2021 Huge Engine Characteristic Investment Project“See the Beautiful Hundred Cities in the Domain”The launching ceremony was held on site，With the implementation of follow-up activities，We will continue to explore the beautiful cultural and 188bet app download genes in various cities and places，Inspire new possibilities for cultural 188bet app download business with overall management。

Activate the platform content ecology to tell good cultural and 188bet app download stories，Together with the city for a better future

Li Xiang, head of local direct industry operations 188bet app download giant engine

current，“The scenery blends into the city”Becoming a major feature of cultural 188bet app download marketing，Sightseeing from scenic spots、Local line tour、B&B Hotel、Outdoor Experience，Every aspect of urban life can become a touch point for cultural 188bet app download marketing，Conference site，Li Xiang, head of local direct industry operations for Juju Engine, put forward this view。This means that cultural 188bet app download brands can tell stories in more diverse ways，Among them，IP relies on the advantages of high-quality content aggregation and user stickiness，Able to carry beautiful stories about cities and regions，Become an important starting point in the new era of cultural 188bet app download marketing。

Zhou Yubo, director of local direct cultural 188bet app download industry in Henan Province, huge engine

Jiang Gaojian, North District Cultural and 188bet app download Strategy Director of Huge Engine Channel Regional Business

Conference site，Zhou Yubo, director of local direct cultural 188bet app download industry in Henan Province, a huge engine, combined with “Global Cultural 188bet app download Creators Conference”IP，Sharing the important role of high-quality experts and cultural 188bet app download professionals；Jiang Gao Jiancong, North District Cultural 188bet app download Strategy Director of Huge Engine Channel Regional Business“Wonderful destination”Get it，Interpretation of IP landing in 21 provinces across the country、The online and offline integrated gameplay behind the online challenge’s 10.7 billion views。

Wu Yuanlin, Director of Zhejiang Local Direct Cultural 188bet app download Industry of Huge Engine

Xue Xiang, head of vertical business 188bet app download Jiangsu local direct operation center 188bet app download giant engine

Wu Yuanlin, Director of Zhejiang Local Direct Cultural 188bet app download Industry of Huge Engine, said with “Crystal Jing Nanxun•Crystal Crystal Girl”Example，Sharing a new way of telling the story of Nanxun Ancient Town；Xue Xiangze, head of vertical business of the Jiangsu local direct operation center of the giant engine, focuses on the important IPs of platforms such as DouinCity Good Life Festival，Discuss the organic integration of local characteristics and popular gameplay。

Li Wei, executive director and general manager of Hangzhou Maixi 188bet app download and Creative Co., Ltd.

Wang Yingqian, Marketing Creative Director of Chongqing Tiaotiao Shidao Information Technology Co., Ltd.

In the incubation process of popular IP，Service providers rely on creativity and resource integration capabilities，Become an important player。Conference site，Li Wei, executive director and general manager of Hangzhou Maixi Cultural and Creative Co., Ltd., combines with Jinyunshan Goods E-commerce Festival、Chao Xing Qianjiang and other cases of leaving the circle，Shared how service providers integrate into the cultural 188bet app download ecology of the platform，Helping marketing effectiveness to a higher level。Wang Yingqian, marketing creative director of Chongqing Tiaotiaoshidao Information Technology Co., Ltd., interpreted “Bashan Yushui Singing Tour”How activities link multiple cities，A three-dimensional display of Chongqing’s cultural heritage and scenic spot features。

Douyin creator Hangzhou Xiaohei Zhuming

Whether it is eye-catching IP or innovative gameplay，Backed by high-quality content as support，Vertical experts are the core producers of cultural and 188bet app download content。Conference site，Hangzhou Xiaohei Zhuming, the creator of Douyin whose videos have been viewed 4 billion times in total，Select a topic from the content、Photography skills and other dimensions，Detailed explanation of techniques for creating popular short videos。The expert also pointed out，Platforms such as Massive Star Chart can help“The right brand meets the right person”，Promote efficient cooperation between cultural and 188bet app download advertisers and creators，Promote the prosperity and development of cultural 188bet app download content ecology。

The roundtable forum further integrates the on-site information 188bet app download conference，Carry out in-depth discussion and methodological precipitation。

Scene pictures 188bet app download roundtable forum

(From left to right: Wang Jing, Chief Commercial Officer of Global Travel News、Wu Lei, General Manager of Market Center of Yinji Cultural 188bet app download Group、Wang Jiubei, Director of the Publicity and Promotion Division of the Henan Provincial Department of Culture and 188bet app download、Insects under the Douyin creator，Ouyang Junbo, head of local direct sales and national marketing of Juju Engine)

Wang Jing, Chief Commercial Officer of Global Travel News, is the guest host，With Wang Jiubei, Director of the Publicity and Promotion Division of the Henan Provincial Department of Culture and 188bet app download、Wu Lei, General Manager of Market Center of Yinji Cultural 188bet app download Group、Insects under the Douyin creator、Ouyang Junbo, head of local direct sales and national marketing of Juju Engine, just“How cultural 188bet app download destinations go from internet celebrity to long-term celebrity”Discussed。

Wonderful roundtable discussion，Frequent golden sentences，Wang Jiuwei, Director of the Publicity and Promotion Division of the Henan Provincial Department of Culture and 188bet app download, spoke about Henan Province’s cultural 188bet app download development strategy: Since Henan Province has developed a strategy for integrating culture, 188bet app download, and creativity，falls on one word，It’s“Creation”，That’s creativity、Innovation、Creation。“Creation”ie“Broken”，Where there is destruction, there is establishment，Abandon immediate interests，Focus on sustainable development，Focus on the main force of Generation Z，Digging Deeply、Publicity and Promotion、Continue unswervingly on the road of promoting and inheriting traditional culture。

Wu Lei, general manager of the market center of Yinji Cultural 188bet app download Group said，Yinji Cultural 188bet app download Group is committed to creating ";New benchmark for global parent-child cultural 188bet app download”，Focus on creating parent-child products and improving the quality of parent-child services，Future，Shape Yinji Cultural 188bet app download Group into a super brand of parent-child entertainment！This is not overtaking on a curve，But to find a track of our own！

Wang Jing, chief commercial officer of Global Travel News, pointed out，To get out of the cultural 188bet app download scenic spots, you need to reach the segmented groups、Exploring product upgrades，Create a young group“上头”’s cultural 188bet app download consumption experience。Douyin creator Menxia Chongren, who is well versed in the logic of creating popular content, also expressed his opinion: The cultural and 188bet app download crowd particularly value experience and reputation，Relying on huge amounts of engine platform data，Can accurately anchor the creative direction，Achieving the same frequency as the target users，At the same time，Brand penetration requires long-term management，Continue to allow consumers to perceive tourist destinations from multiple dimensions，In order to better stimulate users’ exploration potential。

final，Ouyang Junbo, head of local direct sales and national marketing of Juju Engine, put forward a unique point of view: young people should not be simply defined in terms of age，Also“A young person with a positive attitude towards life，As of April 2021，TikTok creators over 60 years old have created more than 600 million videos，Cumulative likes exceed 40 billion，Silver-haired people are contributing new traffic to the short video industry。From internet celebrity to permanent celebrity，Destination marketing needs to pay attention to a broader“Young people”。

Conclusion

Present，The public’s yearning and pursuit of a better life，and the Internet、The inherent changes in the industry caused by digitalization have become the core driving force of the new cultural 188bet app download era。The giant engine continues to expand the platform’s cultural 188bet app download ecology，Content as the core、IP is the starting point、Methodology-oriented，Helping cities and brands grasp overall business thinking，Inspiring new possibilities for cultural 188bet app download business。Next journey，The massive engine will unlock more beautiful aspects of the cultural 188bet app download industry，Opening up a broad space of imagination for the cultural 188bet app download industry。