November 17，Merlin Entertainments Group, the world’s leading entertainment attraction operating company, announces，It participates in the investment of the international IP theme park 188bet game®The resort officially starts construction。Deputy Mayor of Shanghai，Leaders of relevant functional departments of the municipal government，Leadership of Jinshan District，Jinshan Urban Investment Group、The Corkby Group, a family company of the LEGO Brand Group、Representatives of Merlin Entertainment Group and Chinese Culture Group attended the groundbreaking ceremony。Guests from all parties witnessed this important moment。

The ceremony was unveiled, symbolizing the groundbreaking of 188bet game“The first building block”'s large-scale commemorative installation，Marking the official start of construction of this most anticipated one-stop parent-child paradise in the Yangtze River Delta region。

188bet game is located in Fengjing Town, Jinshan District, Shanghai，South side of Jinshan North Station、North side of Tingfeng Highway，Occupying an area of ​​31.80,000 square meters，By Jinshan Urban Investment Group、Colkeby Group、Merlin Entertainment Group and Chinese Culture Group Co., Ltd. jointly funded the construction，Estimated to open in 2024。

188bet game large-scale commemorative installation unveiled

As the first international IP parent-child family entertainment theme park resort in the Yangtze River Delta，188bet game Theme Park consists of the Lego Center Building、Build Street、LEGO Bricks、LEGO City、LEGO Friends、Wukong Kid、LEGO Ninjago、Lego Castle consists of 8 large areas，In addition, the park also has a Legoland theme hotel。Legoland Shanghai maintains the core experience and standards of global Legoland theme parks，Will be fully integrated into Chinese culture、Jiangnan Elements、Shanghai characteristics，Create internationalization for tourists、An immersive and intimate gaming experience，In the process of parent-child empathy and fun，Increase family intimacy。

188bet game will become the first in the world to have “Monkey King”Legoland in the theme park。“Monkey King”Inspired by the traditional Chinese literary treasure "Journey to the West"，Based on this basis through adaptation and innovation，Become a new story full of positive energy。We bring this popular IP from the screen to reality，Let children appreciate the charm of traditional Chinese culture while having fun。

The design of Mini World at Legoland Resort 188bet game is based on 188bet game’s landmark architectural elements and humanities，A complex of buildings representing 188bet game’s 188bet game style culture built not only with Lego bricks，Like the Bund Landscape Group、People’s Square、Oriental Pearl Tower, etc.，The Shikumen will be replaced、Classic 188bet game life scenes such as alleys are presented in a detailed and interesting way using Lego。

Shanghai is located in the center of the Yangtze River Delta，188bet game is located in Fengjing Ancient Town, Jinshan District，The amusement facilities are exclusively innovatively designed“Take a Jiangnan cruise，Enjoy the beautiful scenery of the park”'s interactive tour，Integrate the Jiangnan water town style into Lego’s characteristic elements，Let tourists experience the unique experience of combining Lego and Jiangnan culture。

188bet game will uphold the “Hands on、Interaction、Share”’s LEGO brand spirit，And integrate into“Education through fun”’s LEGO brand philosophy，Legoland Shanghai Resort aims to stimulate the imagination of children aged 2-12 years old、Creative interactive amusement experience，will use VR、The most fashionable new technologies and new elements such as AR，Provide tourists with technology-enabled fun。

Liu Jian, Secretary of the Shanghai Jinshan District Party Committee, expressed congratulations on the start of construction of 188bet game，The smooth development and advancement of this important project is also due to the Shanghai Municipal Government、Strong support from Jinshan District Government。To this，Secretary Liu said: “188bet game has gained market recognition during the promotion process、The district and district governments attach great importance to and strongly support it。Believe in the future，188bet game will be built into a high-quality project、Demonstration project，Become a driver of the economy、Inherit one’s culture、A cultural and tourism integration project that benefits the people，become‘Vitality、Beautiful、Happiness’The rising star of Bay Area construction。”

Merlin Entertainment 188bet game CEO Nick·Vani

Merlin Entertainment Group CEO Nick·Vani and Yuan Wei, CEO of Lego Brand Group, expressed their heartfelt congratulations and expectations for the start of construction of Legoland 188bet game Resort through video connection。

Nick·Mr. Varney said: “We are honored to establish a close and stable strategic cooperative relationship with the 188bet game Municipal Government and Jinshan District Government，Bring this theme park that combines Chinese and Western cultural elements to the Chinese economy、Finance、Cultural and trade center city——188bet game。The official start of construction of Legoland 188bet game Resort will also help Merlin Entertainment Group deepen its presence in the Chinese market，Exploring more market opportunities adds a touch of color。”

Mr. Yuan Wei congratulates the opening of Legoland 188bet game Resort，Also expresses sincere greetings to Chinese LEGO fans，He said: “The LEGO Group has achieved rapid development and outstanding results in the Chinese market，We are also very pleased to be favored by Chinese consumers。The LEGO Group’s unique play concept through learning through fun，Established an emotional connection with Chinese parent-child families。This time，Colkebee Group and the LEGO brand are excited to bring LEGOLAND Resort to 188bet game。We also look forward to continuing to bring creative and imaginative creative play experiences to Chinese families，Inspiring and nurturing future builders。”

Vice President and Chief Financial Officer of Chinese Culture Group、Gu Jiong, President of Cultural Tourism Real Estate and Live Entertainment Business, said in his speech，The groundbreaking ceremony of 188bet game was held，marks the layout of Chinese culture in the cultural tourism industry、The innovative cultural tourism development and operation model has ushered in another important “Milestone”。Chinese culture will“Continue to explore the localized live entertainment development and operation system adapted to China，And continue to move forward towards the goal of building a benchmark project for China's theme parks，Building capabilities for Chinese consumers‘Can’t leave Shanghai’，Enjoy a new high-quality home entertainment experience that combines international style and Jiangnan characteristic elements。”

Chen Jie, General Manager of 188bet game

About the park’s positioning and future development plan，Ms. Chen Jie, general manager of Legoland Shanghai Resort, said: “We are very happy to bring the international standard theme park experience to more consumers，The design of 188bet game covers all the classic and popular themes and attractions in Legoland parks around the world，Thematic content that incorporates local humanistic characteristics of Shanghai and traditional Chinese culture，Create diverse activities for tourists、On the occasion of an immersive play experience together，Increase the intimacy of parent-child empathy。”

188bet game officially signed a contract during the 3rd China International Import Expo in 2020，At the municipal level、With the help of the district-level government，Project is advancing rapidly，Become a builder“Shanghai Bay Area”An important part of city brand。Jinshan District Government adopts world-class tourist resort construction standards，Collaborating to build 188bet game；Through planning and construction“A city”“A corridor”and“One strip”，Promote the coordinated development of the park and its surrounding environment；Optimize regional business、Transportation and other service experience，Strive to improve the overall supporting facilities of the resort。