November 22，Dr. Yang Jinsong, Director of the International Research Institute of the China Tourism Academy (Hong Kong, Macao and Taiwan Research Institute), released the "China Outbound Tourism Development Annual Report 2021" on behalf of the research team。

Report states，Affected by the epidemic，China’s outbound tourism from 2020 to 2021 is generally at a standstill，Still consolidating at the bottom。Due to effective epidemic prevention and control and smooth policy coordination，The mainland tourist market to Macau shows obvious signs of recovery，Become the highlight of outbound tourism。Despite great difficulties，But the industry has never given up confidence，No passive waiting，Entrepreneurship and innovation are always going on，Outbound tourism destinations have also taken positive actions to express their firm confidence in China’s outbound tourism market。Looking ahead to 2022，The pace of recovery of the outbound tourism market depends on the global epidemic prevention and control situation，Some destinations where the epidemic prevention and control situation is improving and the epidemic prevention and control policy coordination is relatively smooth are expected to be the first to recover。

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Under the impact of the new coronavirus epidemic，The number of outbound tourists in 2020 is 2033.40,000 people，Decrease of 86 year-on-year.9%。2021，The number of outbound tourists is predicted to be 25.62 million，17% year-on-year recovery compared to 2019，Compared to 2020，27% year-on-year increase。Compared to the scale of over 100 million trips before the epidemic，Outbound tourism is still basically at a standstill。

Starting from January 24, 2020，my country’s outbound tourism supply and demand sides，There is a cliff-like decline on both sides of the industry and market。In February 2020, the number of outbound tourists in my country plummeted from tens of millions in January to less than 600,000。Completely stopped due to group outbound travel，Only scattered tourists traveled in subsequent months，The overall number of outbound tourists has always been hovering at a very low level。

From the structure of outbound destinations，Asia continues to dominate intercontinental destinations，Proportion is 95.45%。After that, Europe、America、Oceania and Africa。Overall，Shorter destinations are less affected by the epidemic。Going to Asia、Europe、Oceania、The year-on-year decrease in tourists from the Americas 188bet sports betting app download and Africa is between 70% and 95%。Among them, Asia has the smallest decrease，Oceania has the largest decrease。Hong Kong, Macao and Taiwan are still the most important destinations for outbound tourism，Occupying more than 80% share。

The top fifteen outbound tourist destinations are Macau, China、Hong Kong, China、Vietnam、South Korea、Japan、Thailand、Cambodia、United States、Singapore、Taiwan, China、Malaysia、UK、Australia、Canada and Indonesia，The decline is between 66% and 98%。The mainland tourist market to Macau, China shows clear signs of recovery。

Outbound tourism continues to be under the pressure of changing global epidemic prevention and control situations。The current global epidemic prevention and control situation is still severe and complex。Overseas epidemics occur one after another，The domestic epidemic situation spreads from time to time。Our country is still in the process of clearing up the epidemic dynamics，The occurrence of overseas imported cases has not stopped，Strict prevention and control is still needed in various places，These have brought uncertainty to the future recovery of outbound tourism。

In the short term，The epidemic prevention and control situation is directly related to the possibility of restarting outbound tourism。Countries and regions are advancing COVID-19 vaccination in an orderly manner，Working hard to revive the tourism industry。In countries and regions with better epidemic control，People movement and travel are beginning to try to get on the right track。

In the long run，The epidemic and related prevention and control measures have a direct impact on outbound tourism and bring chain reactions。If the global epidemic prevention and control situation is uncertain for a long time，The preconditions for the recovery of outbound tourism are unlikely to be sufficient，And will face risks and difficulties caused by repeated epidemics。

Vaccine is the key variable in the prevention and control of the new coronavirus epidemic，The vaccination rate and effectiveness of the vaccine affect the recovery process of the tourism industry。current，my country’s epidemic prevention and control measures have been normalized，Includes vaccination、Rapid nucleic acid detection、Digital Health Code、Issue vaccine passport、Wear a mask、Measures such as avoiding crowd gatherings，Provides experience and technical preparation for future outbound tourism recovery。The gradual recovery of domestic tourism under normalized epidemic prevention and control has also brought confidence to the future restart of outbound tourism。

Future，Epidemic prevention and control measures will become the norm，Chinese outbound tourists are concerned about safety、Health and convenience will have higher requirements，The outbound tourism industry is trying to adapt to this new environment through technological and model innovation。

二、The industry’s efforts and innovation in the process of transferring outbound tourism to domestic tourism

2021，Internationally and domestically“188bet app download Double cycle”Under the new pattern，The domestic tourism cycle has an obvious substitution effect on outbound tourism，Previous outbound tourism demand will find domestic release space。This is reflected in the development of market habits，More domestic tourist destinations enter tourists’ sight，Domestic tourism has become an important competitive option and substitute，The related psychological model has also undergone a significant change。

With the rapid improvement of domestic epidemic prevention barriers and the full resumption of work and production，The recovery process of the domestic tourism market is accelerating，It also provides solid support for the persistence and innovation of outbound tourism market entities。

Outbound tourism companies did not wait for government assistance during the epidemic，But take the initiative to face new needs，Develop new products，Embrace market recovery and industrial transformation。In the case of APEC MSMEs and individuals leveraging digital tools，In China Tourism Group Development Forum、Seminar on Tourism Cooperation between China and English-speaking African Countries、In a series of important meetings such as the China-Europe Tourism Trend Seminar and the China-South Korea Tourism Cooperation Seminar，You can see the persistence and innovation of outbound tourism market entities。Outbound tourism market entities shift from overseas business to domestic business，From tourism services to comprehensive services，Actively embrace online broadcasts、Immersive experience、Digital processes such as intelligent product development and promotion。China Tourism Group uses offshore islands as tax exemption、Online business as support，Building a new landmark in Hainan International Tourism and Consumption Center。China Tourism Group’s international ranking of duty-free business jumps to first in the world。Ctrip has transformed from a pure travel transaction platform to a “Content+Transaction”Type platform change，Launched the community、Planet number with three major functions: live broadcast and product flagship store，Play the leading role with content，Not only connects the customs and customs of tourist destinations with merchant products，Actively triggers users’ travel needs。Mafengwo upgrades and converts products and services that originally matched overseas scenarios to domestic use，About time saving、Professional，Create a perfect strategy brand“North Star Strategy”，Provide tourists with new choices for travel and fun。

5G、Big data、Artificial intelligence and tourism are becoming more and more closely integrated，It also provides useful assistance for the recovery of outbound tourism in the future。During the epidemic，Full booking、Virtual Reality、Digital Identification Service、Technological means such as contactless check-in and dynamic control of tourism flows relying 188bet sports betting app download on big data are widely used，Not only ensures the safety of tourists，Improved travel efficiency and satisfaction，It also provides new ideas for product service innovation and process optimization of market entities。

China’s population size and structure are the long-term fundamentals for the development of outbound tourism。Large and steadily growing population，The demographic structure still has advantages，Promoting China’s outbound tourism market to form stable development expectations。In recent years，China’s family structure has undergone major changes。Family size becomes smaller，The number of one-child families is increasing，The phenomenon of declining birthrate is more common。The impact of these changes in family structure on the demand for outbound travel is through travel possibilities、Changes in product and service preferences and price sensitivity emerge。2020，The urbanization rate of my country’s permanent population exceeds 60%。Increase in urban population，Prosperity of urban economy，It also provides the necessary foundation for the development of tourism activities including outbound tourism。While amplifying the influence of outbound tourism，Also developed “Small town youth”Waiting for new market customers。

三、Chinese tourists are still willing to travel abroad，Safety expectations rising

Safety、Proximity and companionship will become the focus of future outbound travel。“Safety issues of outbound travel”is the focus of the interviewees，The main factors affecting outbound travel are“Safety hazard”and“Not enough time”。Survey data display，The prerequisite for outbound tourism is that the epidemic is fully controlled，82.8% of respondents would travel only if they were sure that a destination would be free of COVID-19 infections。Respondents are more likely to avoid crowded travel destinations。81.6% of the respondents said they would choose domestic tourism in the future，Instead of traveling abroad。71.7% of the respondents are less willing to choose air travel due to the outbreak of the new crown epidemic。

If you have the opportunity to travel abroad，Select“Family outing”and“Some family members are traveling”has the largest number of people，Select“Traveling alone”and“Traveling with strangers”There are fewer people。

The characteristics of online information channels are further strengthened。The channels through which respondents obtain outbound travel-related information are“Online Social Media”and“Travel related websites”Mostly。The epidemic has a huge impact on whether respondents choose travel agencies，More diverse choices for outbound travel。The proportion of people who choose to travel abroad with a travel agency is only 25.08%，Down 37 compared to 2019.79%。

Most of the respondents 188bet app expect their future overseas travel to be within a week。The proportion of respondents who plan to stay for 1-7 days is over 60%，Nearly 50% of them take 4-7 days。The proportion of respondents who plan to stay for more than 15 days is less than 10%。

4. Recovery Outlook in 2022

There is great uncertainty in the development of outbound tourism。The current haze of the epidemic around the world has not lifted yet，Different areas、The epidemic situation in different countries and regions has been ups and downs，It even stretches so long that it’s difficult to break。In the process of global new crown epidemic prevention and control，The imbalance is still prominent。Prevention and control requirements including border control and flight arrangements between different destinations are sometimes tight and sometimes loose，The efficiency of mutual policy coordination needs to be improved，The safety needs of cross-border tourism cannot be fully guaranteed in the short term。In addition, unilateralism and protectionism, which undermine facilitation in the name of epidemic prevention and control, are increasingly active，The development of outbound tourism faces a severe and complex environment，Outstanding uncertainty。

Resumption and development of outbound tourism in the future，Depends on the combined effect of multiple factors。The safety and health of the people must come first，Safety is the most important foundation and prerequisite for the future recovery of outbound tourism。The future recovery of outbound tourism，First of all, it depends on whether the foundation of security and development is solid，Must ensure safety，Can’t let go for the sake of letting go。Although the epidemic continues to hit outbound tourism，And suppress the market recovery，But the confidence and hope in outbound tourism are always there。The recovery time of the outbound tourism market，Depends on the speed of vaccination globally、The development and promotion process of targeted drugs and the effectiveness of preventing and controlling mutant viruses，It is also subject to the people’s awareness and confidence in outbound travel safety。The recovery path of the outbound tourism market，It depends on the outbound tourism market players to respond to changes in the socio-economic structure、It depends on the outbound tourism market players to respond to changes in the socio-economic structure，Also with “International Travel Health Certificate”closely related to the facilitation process based on。The epidemic has changed the mental model of tourists，It also poses more challenges to public services and product supply，Short range、Surroundings and controllability have become important references for outbound tourists in choosing destinations。Macau, China、Hong Kong, China and short-haul destinations in Asia will gain clearer development opportunities。

For outbound tourism related parties，Need to be adequately prepared。Government level: Need 188bet app to continuously assess the epidemic prevention and control situation，Strengthen communication and policy coordination。Exploring the possibility of opening up outbound tourism while ensuring safety；Assessment includes“Travel Bubble”“Travel Sandbox”Possibility of opening up arrangements for outbound travel including etc.，Promote the implementation of specific plans；Introducing and encouraging digitalization processes，Promote the application of advanced technology in epidemic prevention and control and the recovery of outbound tourism；Intensify efforts to relieve difficulties，Encourage relevant market entities to adopt various methods to tide over the difficulties。Industry level: destinations and market entities need to optimize the model、Continuous innovation in marketing and product development。Changes in consumption behavior characteristics of outbound tourists and expectations for future outbound travel，The reshaping and iteration of the supply chain and the increasingly in-depth industrial integration process，It will provide useful reference for the actions of relevant parties such as overseas destinations and market entities。