November 26，Dr. Liu Xiangyan from the China 188bet login Academy International Research Institute (Hong Kong, Macao and Taiwan Research Institute) released the "China Inbound 188bet login Development Report 2021" on behalf of the research team。

Report states，Affected by the epidemic，my country’s inbound 188bet login has almost reached a state of stagnation in the past two years。Residents of Macao SAR visit the Mainland，As well as the necessary business travel and study abroad needs in China from various countries and regions around the world，Become the basic support of the inbound 188bet login market。Developing inbound 188bet login has always been an important task for culture and 188bet login departments at all levels，Cultural exchanges and foreign 188bet login promotion have never been interrupted during the epidemic。Market entities have experienced unprecedented tests，Watch and help each other with the support of the government，Digital Transformation、Product R&D and service upgrades have achieved initial results。Results of a survey jointly conducted by China 188bet login Academy and Google，Overseas people’s willingness to travel to China is relatively stable，Consumption demand is accumulating，Compared to Chinese traditional culture，The preference for contemporary life elements has increased significantly。188bet login departments and market entities at all levels must see positive factors for the stability and improvement of inbound 188bet login in 2022，We must rely more on the Chinese dream of national rejuvenation and people’s happiness，Further efforts in cultural exchanges and 188bet login promotion，Injecting technology into inbound 188bet login destinations、Culture、Art、Fashion、New connotations such as food。

一、Inbound 188bet login in 2020-2021: an unprecedented depression，The hope that never fades

Affected by the epidemic，my country’s inbound 188bet login market has experienced a cliff-like decline since the Spring Festival in 2020。According to statistics released by the Ministry of Culture and 188bet login，2020，my country received a total of 27.47 million inbound tourists，Down 81% year-on-year。Among them，7.97 million overnight visitors，4.12 million foreign tourists，1.84 million foreign overnight tourists，Down 88% respectively、87% and 93%。Inbound 188bet login has experienced an unprecedented depression in the past 40 years。

The only market stock mainly comes from neighboring countries and regions，The top fifteen inbound tourist source markets are Macau, China、Hong Kong, China、Myanmar、Vietnam、Taiwan, China、Philippines、Mongolia、South Korea、Russia、Japan、United States、India、Indonesia、Malaysia and Canada。Study abroad and business travel with more rigid needs have become the basic needs of current inbound 188bet login。In the context of closer economic and trade exchanges between China and the Philippines，The Philippines has become my country’s third largest foreign tourist source market in 2020。

Macau, China has become the first source market supporting my country’s inbound 188bet login。From August 12, 2020，Mainland begins to relax entry restrictions for Macau residents，Those who meet the epidemic prevention requirements are allowed to enter without quarantine。Driven by this favorable policy，Full year 2020，Mainland tourists to Macau reached 13.64 million，Provides half of the inbound 188bet login market。Compared to 2019，The number of tourists from Macau to the mainland dropped by 21%，Far lower than the overall decline in the inbound 188bet login market。This also indirectly shows，The global epidemic has been effectively controlled，After my country relaxes entry restrictions，It is entirely possible for the inbound 188bet login market to recover quickly。

Over the past year，The epidemic’s strong impact on my country’s inbound 188bet login market still exists，But it has improved compared to 2020。In fact，Although the best is yet to come，But the worst is over。According to the forecast of China 188bet login Academy (Data Center of the Ministry of Culture and 188bet login)，Full Year 2021，my country will receive 31.98 million inbound tourists，Realized international 188bet login revenue of US.8 billion，18% and 23% year-on-year growth respectively，recovered to 22% and 16% respectively in 2019。

The possibility of restarting the inbound 188bet login market in 2022 is increasing，There are more reasons to switch from pessimistic expectations to relative optimism。Currently，Major international tourist destinations around the world are gradually relaxing border restrictions，We are working hard to seize the opportunities in the international 188bet login market after the epidemic。Our country is in“External defense input、Internal defense against rebound”Under the anti-epidemic policy，We are also actively exploring the possibility and roadmap for orderly resumption of people-to-people exchanges after the epidemic。General Secretary Xi Jinping in China—Keynote speech at the ASEAN Summit commemorating the 30th anniversary of the establishment of dialogue relations: We will actively consider the orderly resumption of personnel exchanges between China and ASEAN after the epidemic，Continue to promote culture、Exchanges in 188bet login and other fields。Authoritative experts also publicly stated，If our country’s vaccination rate exceeds 85%，Low virus infection rate，No severe cases or deaths，Opening borders will be a viable option。

2. Strategic deployment and government support for revitalizing inbound 188bet login

Culture and 188bet login departments at all levels actively deploy“14th Five-Year Plan”&ldquo during;Inbound 188bet login Promotion Action”。《“14th Five-Year Plan”Cultural and 188bet login Development Plan” clearly states that “Implementing inbound 188bet login revitalization action，Introduction of inbound 188bet login development support policy，Improve the convenience of inbound 188bet login、Foreign 188bet login reception service level”。Use this as a guide，The culture and 188bet login departments (bureaus) at all levels also regard the development of inbound 188bet login as an important part and goal of creating a world-class tourist destination。

External exchanges will not stop，Uninterrupted 188bet login promotion。The 188bet login promotion department maintains close contact with potential source markets，“Hold your hand and never let go”。Through online promotion activities，Making Chinese 188bet login leave an impression on overseas people，And stay attractive。June 2021，“China 188bet login Culture Week”The series of activities continues to be online，In Australia、Israel、Germany and other countries and regions have kicked off，Open&ldquo for local people;云游”New experience in China。The 188bet login promotion department also actively participates in offline exchanges and promotion activities，Suzhou appears at Japan 188bet login Expo，Gansu Province participated in the 41st Spanish International 188bet login Fair，While promoting local culture and 188bet login characteristics，Promote industry cooperation and transactions。

Full support for market entities to overcome the difficulties。At the Party Central Committee、Under the leadership of the State Council，Cultural and 188bet login administrative departments at all levels, together with relevant departments, have launched a series of policies to provide relief and benefit enterprises，Pass tax relief、Deferred payment of social security fees、Provide training subsidies、Extension of the deadline for replenishing 188bet login service quality deposits and other measures to help inbound travel service providers cope with the impact of the epidemic。Recent，The Shaanxi Provincial Department of Culture and 188bet login reviewed 30 inbound travel agencies that performed well before the epidemic、1123 full-time foreign language tour guides receive cash subsidies，Sending care and confidence to inbound 188bet login practitioners who are facing difficult times。

三、Market entities persist in difficulties，And actively look for innovation breakthroughs

The stagnation of inbound 188bet login has negative consequences for market entities，In particular, travel service providers that directly rely on inbound 188bet login business bring huge pressure for survival，And talents、Risk of loss of resources and channels。

Keep faith、Watching and helping each other has been the theme of inbound travel service providers in the past two years。Facing the market depression caused by the epidemic，Market entities are persisting and seeking transformation and innovation，Transfer business from overseas to domestic，From offline to online。Some travel service providers with domestic user bases have taken the lead in achieving results in market transformation。such as China 188bet login Group Travel Service Co., Ltd.，Temporarily merge the inbound team into the domestic 188bet login department，Serving the research and development and implementation of domestic 188bet login products。A loyal customer of Shaanxi Lixing International Travel Co., Ltd. relying on its original outbound travel customization business，Turn to domestic high-end customized 188bet login。HiChina Travel、Lost Plate and other new small and micro travel service providers，will further turn to travel and life services for foreigners in China。

Most inbound travel service providers that only have overseas channels but no domestic user base are changing markets or exploring overseas market opportunities，No obvious gains，Only through layoffs、We are trying to survive through salary cuts and other cost-saving methods，Some entrepreneurs even spend their own money to maintain the core business team，Hoping to get back on track quickly after inbound 188bet login restarts。A direct customer acquisition platform recognized by overseas users，For example, Xi'an Marco Polo International Travel Service (Travel ChinaGuide) and Beijing Hemo Technology (LETS) Co., Ltd. are holding on to wait for the business explosion after the restart of inbound 188bet login。Travel services with stable overseas partners，Ruxi Duoheng International Travel Co., Ltd. works with partners to promote 188bet login products，Conduct&ldquo for overseas customers who have made reservations;Reward postponed”，Encourage customers to postpone their travel dates to China。

Digital technology gives inbound 188bet login market entities more realistic innovation momentum。Inbound travel service providers generally use social media for digital marketing，And moved the business online，Xi’an Tianma International Travel Agency organizes online study tours for students from Hong Kong and Macao, China，Live broadcast of online courses through Zoom software。Yunyoutianxia (Beijing) Technology Co., Ltd. is a new market entity based on digital technology and tools。The company launched“Share a good tour guide”Application，Provide online tour guide service，Partially alleviate the impact of the current epidemic on the employment of tour guides，And promote the integration of tour guides into the digital economy。

four、Basic needs for overseas 188bet login in China、Consumption preferences and their changes

The survey on travel intentions and attitudes of potential tourists to China jointly conducted by China 188bet login Academy and Google shows that if the epidemic is effectively contained in the next two years，Border restrictions are generally relaxed around the world，8% of overseas people consider traveling to China。Ranking of overseas tourist destinations planned to be visited by global tourists，China ranks 6th。Compared to other potentially competing Asia-Pacific destinations，Although there is still a certain gap between my country and Japan，But and South Korea、Comparing Singapore and Thailand，Overseas 188bet login attraction has rebounded。

Humanistic experience is the main factor attracting international tourists to China。The second is the natural landscape、Various experiences and special food。Good epidemic prevention measures are a new factor that international tourists need to consider when choosing to come to China。

In the perception of international tourists，The first experience that traveling to China can provide is food and shopping，The second is to show the traditional and modern Chinese history, culture and urban style respectively，Together they constitute the main content of international tourists’ cultural experience in China。

The Internet is the primary information acquisition channel for potential tourists to China。Potential tourists to China when obtaining China travel information，The most used information channels are various online media。88% of respondents use the Internet as an information channel，Much higher than others。

Across all online information channels，Potential tourists to China use search engines the most、Travel review website and travel booking website。

Destination basic information is the information most needed by potential tourists to China。Potential tourists to China generally hope to learn more about cultural customs、Public transportation、Epidemic Prevention Policy、Public facilities、Immigration procedures、Consumer prices、Safety Rescue、Basic information such as network and communication services。In addition，They also pay great attention to the introduction of local food。

五、China relying on national rejuvenation and people’s happiness，Building a new image of an international tourist destination with beautiful scenery and good life

Make good use of existing cultural communication channels，Promote the integration of cultural exchanges and 188bet login promotion、Mutual promotion。Information content related to culture and ordinary people’s lives tend to move people more，It can further stimulate the interest and willingness of people from all over the world to travel to China。188bet login promotion should actively combine official and private foreign cultural exchange activities，Further integrate the form and content of cultural and 188bet login promotion activities。The 188bet login promotion department can carry out in-depth cooperation with Confucius Institutes and Chinese schools around the world，By designing and organizing creative events，Make the beauty of Chinese an important experience when traveling to China。The 188bet login promotion department can also provide services according to specific needs，Cooperate with online literature platforms that have a wide overseas audience，Extend travel routes and products based on the content of the work，Even create a new 188bet login IP。

Further strengthening China’s image as a food 188bet login destination。Both the respondents’ recognition of Chinese food tours and their demand for further food information in the joint survey results，It is also the most popular food content in the videos uploaded by well-known Chinese UP masters on Youtube，It’s still foreigners’ conscious promotion of Chinese food，All reflect the high popularity of Chinese food in the world。Cultural and 188bet login promotion agencies can take advantage of the trend，Strengthen cooperation with catering companies and food UP owners in 188bet login marketing promotion，Carry out online and offline promotion activities with Chinese food as the theme，Reduce overseas people’s misunderstandings and prejudices about Chinese food，Showing the cultural heritage behind Chinese food，Continue to enhance the image and attractiveness of China as a food 188bet login destination。

Focus on online media，Effectively convey the basic information of my country’s tourist destinations。All tourist destination promotion departments should strengthen cooperation with well-known online travel platforms at home and abroad，Use travel review websites and travel booking websites as the main channels for delivering travel information。In addition to sharing cultural and 188bet login features on these websites，Supplement, improve and regularly update the cultural customs of tourist destinations、Public transportation、Consumption level、Basic information such as visa and customs clearance procedures, as well as the latest epidemic prevention and control information。Proactively improve and update various information on tourist destinations on authoritative information platforms，So that potential inbound tourists can quickly obtain true and reliable travel information through online searches。