December 8, according to 36Kr news, EuropeCross-border retail salesDigital supply chain service provider“Modou Technology”Has completed multi-million dollar angel rounds within 6 months、Pre A round two rounds of financing，The investor is Jinshajiang Venture Capital、Yasheng Capital and Weikuai Capital，Weikuai Capital continues to serve as the exclusive financial advisor。According to introduction，The amount of financing in this round will mainly be used for system upgrades、European 188bet sports betting app download merchant promotion and team expansion。

As understood，Modou Technology was established in 2021，Focus on product information management in cross-border scenarios、Performance services and financial service upgrades。Through modular digital services and previously accumulated European merchant and brand resources，Reduce domestic retail prices of overseas products，Accelerate upstream turnover，Improve ROE of all parties in the supply chain。Currently，Modou Technology has directly connected 1,200 European merchants with 700,000 SKUs，And accumulated a certain amount of domestic traffic platform and private domain traffic，Performance increased more than ten times in half a year。

The founder of Modou Technology said，The size of the European online retail international shopping market is about 800 billion，Chinese consumers account for 40%。Whether it is consumption data from each brand，It is also an estimate of the proportion of repurchases from offline to online by participants 188bet Online Sports Betting and Casino in the industry，The cross-border potential market size from Europe to China is close to one trillion levels，Broad market space。For European market merchants，The traditional cross-border transaction model is completely offline operation，Both transaction data and payment data are missing。Due to missing data，Merchant cannot accurately grasp customer groups，Will cause a decrease in turnover rate。For retailers，The key factor affecting profits is turnover rate in addition to gross profit margin。

At the same time，Offline cross-border transactions also rely more on buyers，But the traditional transaction method makes the buyer alone bear the credit endorsement、Product sales、Logistics customs clearance、Financial services and other links。For buyers，These links consume a lot of energy，On the contrary, it cannot focus on product selection、More valuable aspects such as planting grass。

Based on these two major issues，Modou Technology connects online and offline 188bet sports betting app download data。And through ETL technology，Realize product data structuring、Pricing Automation、Informatization of process nodes。Enables merchants to grasp cross-border information，Can effectively create private domain traffic，Further improve cross-border customers’ repurchase after leaving the store。

He also thinks，Based on in-depth understanding of transaction delivery，Three major aspects can be achieved in the future。First, the whole procurement and sales process。Includes master data of domestic channel products、Domestic and overseas customs data，All use standardized product data，Be consistent in your expression。The second is to use the massive domestic transaction data model，Modeling after matching with merchant’s inventory management data。Can truly customize ordering strategies based on user needs，Reduce inventory mismatch，Maximize the turnover rate of brands and merchants, etc.。The third is full chain traceability。188bet app download Consumer、Buyer、Any merchant can query a product，The whole life cycle of the product from the shelf to the user，Can reduce fakes in the circulation、Return or exchange、Defects and other problems。

The managing partner of Jinshajiang Venture Capital, the investor in this round, also said，The epidemic has broken the original balance of the European commodity market，Make the contradiction between supply and demand more prominent，European products are more suitable for the Chinese market than ever before，It can bring new opportunities。Modou Technology has been deeply involved in the European market for many years，Familiar with the European market，There are merchant resources，Have digital implementation capabilities，Digitizing the underlying supply chain has the opportunity to usher in new development opportunities。