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December 16,According to Tongcheng Yilong official account,Tongcheng Yilong announced on December 15th,Change company name、Stock abbreviation and company LOGO。The company’s Chinese and English names are represented by “Tongcheng-Elong Holdings Limited Tongcheng-Elong Holdings Limited”Change to“188bet mobile login Holdings LimitedTongcheng Travel Holdings Co., Ltd.”,The company's Chinese and English stock abbreviations will be changed to "ldquo respectively.;TONGCHENGTRAVEL”and“188bet mobile login”,The company LOGO will also be changed accordingly。The company’s stock code remains unchanged。
Announcement display,The change of company name of 188bet mobile login will not affect any rights of shareholders、The company’s daily business operations and financial situation。It is reported,188bet mobile login APP and Mini Program、Elong Travel APP and other related applications and services will still operate normally,Will not be affected by the name change。
The board of directors believes,The new name can better match the company’s long-term development strategy,Strengthen the overall brand effect of the 188bet mobile login industry,And create value for customers and shareholders。
External analysts believe,After this name change,It will help reshape the brand image of 188bet mobile login,Enhance external awareness,Continue to consolidate opportunities and advantages in the sinking market。It is reported,Through more than a year of market cultivation,Especially marketing activities such as blind box tickets,188bet mobile login has formed a relatively good user scale and brand recognition advantages in non-first-tier cities。
As understood,March 2018,Tongcheng Network and Elong Travel, a subsidiary of Tongcheng Group, announced their merger to form Tongcheng-Elong,November of the same year,Tongcheng Yilong successfully landed on the Hong Kong Stock Exchange,Become the first mainstream OTA listed on Hong Kong stock market。April 2020,Tongcheng Yilong upgraded its brand to 188bet mobile login,Continue to build a one-stop travel platform,Serve more users in a younger way。Since listing,188bet mobile login is committed to providing high-quality travel services and innovative tourism products to Chinese tourists,As of the third quarter of 2021,Average monthly active users reached 2.7.7 billion。Meanwhile,188bet mobile login empowers industries through technology,Promoted the online process of tourism in lower-tier markets,And revitalize the countryside、Actively assume social responsibility in aspects such as digital civilization construction。Especially during the epidemic,188bet mobile login takes the initiative to assume social responsibility,Not only proactively launches a guarantee mechanism to serve users,Also relying on platform and technical advantages,Actively empower the industry chain,Help Airport、Scenic Area、Hotels and other partners improve operational efficiency。At the same time,The company established an ESG and data security committee,While supporting environmental protection, energy conservation and carbon reduction,Pay more attention to the protection of user rights。
Recently,188bet mobile login Yilong also announced the establishment of the Yilong Hotel Technology Platform,At the same time,7 major wine management companies on the platform、All major digital and intelligent accommodation platforms are unveiled simultaneously。It is reported,Elong Hotel Technology is a collection of hotel management、A comprehensive platform for the accommodation industry integrating information technology and procurement trade。The platform is powered by technology、Hotel Marketing and Operations、Supply chain、Capital and other all-round empowerment system,Help improve the efficiency of the accommodation industry。
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