August 19 to 21, 2014，Mineral water brand Evian next to Madison Square Park and Bryant Park in New York，Launch of real-time 188bet app campaign “Evianbottle service”。

When people are around the park，If you want to drink a bottle of Evian mineral water，Just tweet with the hashtag #Evianbottleservice# on Twitter，And show location。Evian’s team will always check the tweets，The brand ambassador commanding the scene is riding an exclusive bicycle，Deliver mineral water to event participants within 5~7 minutes，Let him instantly cool down and quench his thirst。

Olga Osminkina-Jones, Vice President of 188bet app for North America at Evian said，Create real-time interactive engagement on social media，is the core of Evian’s long-term 188bet app campaign。

What is real-time 188bet app?As long as it can be done in real time、A 188bet app method that responds quickly and meets people’s current needs，It can all be called real-time 188bet app。

Real-time 188bet app mainly has the following four characteristics:

Meet the current individual 188bet app of specific consumers, adapting to the diversification and personalization of customer 188bet app.This basic idea comes from the concept of customized 188bet app (Mass Customization) proposed by Davis in the late 1990s。There is only one consumer in the target market of customized 188bet app segmentation，The consumer participates in the production process of the enterprise，Provide enterprises with their product design and specific requirements，So that enterprises can produce unique products that meet their individual needs。

Meet consumers’ future 188bet app in real time。The products or services provided by the company can track changes in consumer 188bet app, preferences and habits during the consumption process，Automatically adjust service functionality to meet its future 188bet app。

“Customer-product” layer information feedback model。In traditional relationship 188bet app (RelationshipMarketing,1985，Barbara Bond)，Feedback of consumption information is located at the "customer-company" layer，Customers pass feedback information to the company，The company will improve related products accordingly，Provide improved products to customers again。In this action loop，The relationship is centralized，It is organized around the company。And in real-time 188bet app,"Relationship" is dispersed to the "Customer-Product" layer，Each product and its customer constitute an independent relationship system。

Product adaptation is completed unconsciously by companies and consumersof。Information feedback is automatic，Do not require customers to enter demand information，Customers do not need to make any requirements for the product，There is no need to modify the data information in the product，All information feedback is completed without the customer’s awareness。Adjustment of product functions is automatic，No company intervention required。Consumption information is directly transmitted, analyzed and described in the "intelligence system" inside the product，The microprocessor and other core components in the product issue instructions to guide each part of the product to adapt to changes in the environment and 188bet app。

Real-time 188bet app should start from the following 4 "forces"，Let brand operators think，How to skillfully use the 4 "powers"，Get rid of old thinking，Make your brand stand out。

Current Affairs Power Must have the ability to transform into exciting content

Ogilvy Interactive senior digital consultant Wang Junren thinks，Want to catch up with current events for real-time 188bet app，Brands need to create content，Content is relevant to current events。

Insight Be able to observe netizens to understand the atmosphere and then respond

In addition to catching up with current events，You also need to be able to observe netizens’ discussions，Find the entry point for brand real-time 188bet app。Wang Junren emphasized that this requires someone who can analyze the data、Find Insight。

Data power Use technology to meet possible 188bet app in a timely manner

A key to real-time 188bet app，Start from needs，When people are in need，Real-time response to meet his needs。This usually requires the help of some technological tools。

Hemostatic power How to quickly resolve a crisis

Brands are not only promoting themselves，Need fast，When a crisis occurs，It is more necessary to have the ability to stop bleeding quickly，Otherwise negative remarks，May spread quickly through mainstream media and social media，Out of control。