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LoginMobile Internet Era,Everyone is in a “big data” environment,How to be in an airline、Hotel、Travel brands in OTA and other fields,Think of ways to find the treasure you want?
Specifically,How to use big data to serve our daily needs,How to make hotel booking more convenient,Make aviation services more considerate,Make travel services more personalized?
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1、Multi-pronged approach to please customers, low-cost airline Ruian mines gold in big data
Past,Ryanair has always preached that “it doesn’t matter if it sucks,The philosophy of “As long as it’s cheap”,Today,Ryan wants to truly understand and delight customers。And all this,Will start with “Big Data”。
Ruian implemented a project called "Rian Laboratory",The size of its digital technology team doubled in six months,This project is currently sorting out customer data,Building a large database。
In transition,Ruian began to learn from some practices of retail giants such as Amazon,Use "big data" to provide customers with the right 188bet online sports betting products at the "right time"。”
2. How to attract customers at the airport: Only by pursuing innovation and change can you win
While actively improving the “appearance” of many airports,Many airports have also begun to pay attention to interaction with passengers,Establish a large database of passenger services。
Bahrain Airport has installed a “Are You Happy” self-service questionnaire equipment,Use this to understand passengers’ travel satisfaction。The survey covers a wide range of issues,Shopping experience from the airport、Catering Services、Check-in and customs clearance efficiency,The cleaning and maintenance of public areas are all mentioned,This will be of great benefit to improving airport services。
It is also due to the establishment of the passenger database,APPs that meet the needs of tourists are beginning to emerge,Let users have more freedom at the airport。
So what new tricks will the airport do next?
Hotel
3、How hotels can improve cross-channel pricing and inventory management efficiency?
Compared to the United States,Chinese hotels are still very backward in price and inventory management。Hotels are faced with how to effectively utilize PMS、Challenges in daily management and operation of CRS。
Zhang Huanjie, CEO of Derby Software, thinks,The ideal thing is that PMS and CRS can be combined into an open platform,Provides a standardized interface for data exchange。Effectively implement centralized 188bet Online Sports Betting and Casino management of data,Is critical to improving the technology and knowledge level of the hotel industry。
4、Marriott、Starwood、Hilton: Entering the "Digital Age"
Future,Guests do not need to check in and pick up keys at the front desk at all,Just pass a code to open the door via the Bluetooth radio chip built into the phone。
Marriott、Starwood、Hilton and other hotel groups are working hard to develop new technologies,The purpose is to regain some travelers from online travel agencies such as Expedia,Create a user database that should belong to them。
5、A good picture can increase the hotel’s conversion rate by 20-30%
Through extensive testing and data analysis,Digital Marketing Company Cliq Orange tells hoteliers,Compare to researching which images work best,Hotels should use technology to push the right pictures to the right customers at the right time。
This information can also be applied to the hotel’s official website,Let customers obtain high-quality multimedia information,Thus increasing conversion rate and sales。
Travel Brands
6、How travel brands use social media to analyze the customer purchase process
Many people choose to share their experiences and emotions on social media,This information itself also constitutes a large database。
Travel brands can take advantage of advanced social media analytics tools,Analyze consumers’ purchase process based on their information updates,Make sure you’re targeting the right 188bet Online Sports Betting and Casino customers,And pushed the right content at the right time,Thus increasing return on investment。
7、Skyscanner China: Not short of money and not burning money, Capture the market with products
Skyscanner has direct data connections with more than 650 airlines around the world,This gives Skyscanner China a very big advantage。
In the future, Skyscanner will obtain real-time data through,Comprehensive comparison of the characteristics of different products of airline companies,Instead of just comparing prices,Provide users with more suitable services。
Also,Skyscanner through air ticket database,Ability to analyze and compare users’ flight search history data and real-time search data,Airline、Airport、OTA and the Tourism Bureau bring guiding opinions。
Extra·Technical Chapter
8、Uber tests new feature to help users find the best place to get on the bus
Based on powerful map data analysis,Uber starts testing a feature called “Suggested Pickup Locations”,This feature provides customers with suggested locations where it is easiest to find an Uber vehicle。
9、Google imitates TripAdvisor and launches instant hotel booking function
After improving the hotel search database,Google users will be able to complete hotel reservations without having to jump to another page,Is Google also moving towards OTA?
10、STA Travel uses virtual reality technology to make customers immersive
For travel agencies that provide packaged products,Virtual 188bet app download reality technology allows them to provide product previews,Helping travelers make appropriate purchasing decisions from a large product database。
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