When tourists cannot travel far，Choose at your doorstep“Vacation”hour，Scenic Area、How hotels and other destinations can better discover and meet the 188bet app consumption needs of local tourists？

February 25，Meituan Ticket Release“188bet app a better life”Annual Marketing Strategy，Will give full play to its ability to deeply explore local life scenes，Innovation through marketing、Product innovation driven by two wings，Linked Meituan Accommodation、B&B、Transportation、Catering、Entertainment and other business formats，Provide information access for scenic destinations、Commodity Trading、Contract fulfillment, after-sales and other full-chain services。Among them，Meituan has taken the lead in joining hands with Chimelong Tourism Resort，Explore together“188bet app a better life”’s new development model。

The epidemic has promoted changes in tourism consumption habits, and short-distance high-frequency has spawned 188bet app supply patterns that have doubled

Affected by the epidemic，This province、Local residents have become the main destinations in scenic spots;Visitors”，Present short distance、High frequency consumption characteristics，Tourism and local life have been fully integrated。Data from the Ministry of Culture and Tourism，During the Spring Festival in 2022，The proportion of tourists from this province has increased to 78.3%。Meituan data display，The number of pan-search intents with scenes as the theme instead of scenic spot names as the theme increased by 42.1%。Meanwhile，Tourists’ travel needs have become diversified，More than 60% of tourists will stay in scenic spots“2 days and 1 night”Even longer，Compared to a single accommodation product，“Accommodation + Ticket”、“Accommodation + Meals”、“Live + Play”and other package products are expected to bring significant revenue increases to the scenic spot。Camping、Hundreds of 188bet app consumption patterns such as e-sports hotels。

The beginning of this year，The State Council issued "“14th Five-Year Plan”188bet app Development Plan》，Points out that the people’s 188bet app consumption demand has changed from focusing on sightseeing to taking into account both sightseeing and leisure vacation，Increase the supply of high-quality 188bet app products，Is an effective measure to improve people’s satisfaction with 188bet app products and services，It is also the key to stimulating greater vitality in 188bet app development。Huo Jianjun, Secretary General of China Tourist Attractions Association thinks，Beautiful tourist attractions are the needs of the people for a better life，Marketing has become an important issue in the current development of scenic spots，I hope that more and more scenic spots can take advantage of emerging Internet technologies and platforms，Get into the eyes of more tourists，Drive more tourists to come to the scenic spot to experience it on the spot。

Senior Vice President of Meituan、Zhang Chuan, President of the in-store business group said，People’s travels have changed from one or two long-distance trips a year to more frequent “At your doorstep”’s travel，In turn, many more immersed people were born、A new way of consumption with more experience，This has also become a new driving force for the development of the cultural tourism industry。Meituan hopes to work with more new landmark partners，Starting from the new needs of users，Promote supply innovation through marketing upgrade，Create more“188bet app a better life”，Work together to provide users with easy decision-making、Scenarioization、One-stop service，Thus helping the recovery of cultural tourism consumption。

▲ Senior Vice President of 188bet app、Zhang Chuan, President of the in-store business group, speaks. Photography: Wu Wenqi

More than 100 projects settled“三级”Marketing rules, 188bet app path upgrade for local marketing scenarios

After the epidemic，Meituan has successively launched 188bet app for safe play、Hotel safe stay project，Pre-sale through special topic、Local life cross-category linkage and other theme marketing activities，Become a destination partner operation“Little helper”。Introduction to the person in charge of Meituan Tickets，Passing through 188bet app、Museum、Theme parks and other types of partners、Practice of hundreds of destination marketing projects，Refining the effective three-volume marketing rules for Meituan tickets，That is, through the creation of volume、Effective introduction of local traffic and service guarantee of supply strategy and fulfillment，bring about the final sales conversion。

188bet app landmark marketing strategy for a better life released this time，Reflects three points“188bet app”’s Insight，First, focus on the update of tourist needs under the 188bet app normal of the epidemic，From sightseeing to a local leisure vacation；The second is to experience the scenic spot、Updates on service provision，The third is when the relationship between supply and demand does not match，How to create a 188bet app perception of scenic spots in the minds of local tourists。Interaction between the three，Represents the industry’s interpretation of a better local life。

In terms of volume，Meituan Tickets hatched a fun detective group、Playing with gravity plan、Beautiful DAY and other marketing tools and creative methods，Help partners better plant grass for tourists before departure、Increase the fun of activities in the row，During the off-season，Create new travel scenarios。Take the fun detective team as an example，It is a new store exploration method with a detective character，Through the analysis of the real evaluation content of scenic spots，Discover the problems encountered by tourists during the tour，Guide scenic spots to sort out content that allows tourists to have a better playing experience。In terms of traffic，will pass the scenic area member flagship store、Scenery assessment and other tools precipitate and analyze local life service data，Assist scenic spot planning and decision-making costs are lower、Products more suitable for local peripheral games。At the same time，Upgrade the product capabilities of the original scenic area membership flagship store，Further integrating local life services and tourism scenes in the industry，Solving the difficulty of coordinated marketing of multi-format services in destinations、Pain points such as the inability to fully display the entire scenic spot。Marketing Innovation、Product innovation driven by two wings，A typical symbol of jointly creating a high-quality leisure vacation experience，Help partners become the "most popular" among tourists;188bet app a better life”。

▲ Take Chimelong Tourist Resort as an example，“188bet app a better life”Example of online form of Meituan App

Joining forces with many scenic spots in the industry to provide innovative supplies, Chimelong lights up the first 188bet app a better life

as“188bet app a better life”The first batch of representatives from participating scenic spots，Wang Dawei, senior vice president and chief marketing officer of Chimelong Group, shared “Chimelong Experience”，Through continuous upgrading of tourism consumption supply，Coping with the dual challenges brought about by increasing new customers in the local market and increasing the consumption frequency of existing tourists。With“Young + Performing Arts”Track as an example，Insighted that young people pay more attention to satisfying nightclubs、Social、The need for internet celebrities to check in，Chimelong traditional brand renewal project“Happy Halloween”How to play，Interaction through NPC easter eggs、Marketing planning for electronic music parties and carnivals，Integrate offline activities such as the Meituan Grocery Halloween Pumpkin Incident and rich online exposure resources，This project will achieve a significant increase in ticket sales in 2021 compared with the same period in 2020。

Huang Jin, general manager of Shanghai Haichang Ocean Park, thinks，Meituan’s multi-business aggregation、Young、The advantage of a high proportion of local groups，Not only consistent with Shanghai Haichang’s customer base and marketing scenarios，188bet app landmark marketing strategy for a better life released this time，Also cooperate with scenic spots to normalize the epidemic response，By sceneization、Theming、Experiential 188bet app service，Highly consistent in establishing sustainable operational capabilities to withstand risks。Future，Shanghai Haichang will build a collection of scientific and technological innovation in Lingang 188bet app Area、Cultural Tourism、A marine-themed international tourist resort integrating science education，At that time，The direct tourist reception volume of Shanghai Haichang Ocean Park will increase from the current planning of more than 5 million to 7-8 million，Building momentum to build a 188bet app ocean resort landmark in Haichang。

2021，Only Henan·Drama Fantasy City frequently appears in the circle，Hu Bing, Vice President of Jianye Cultural 188bet app and General Manager of the Performing Arts Center, shared how to pass the three-quantity marketing rule，Create emotional resonance、“Tell the story of the Yellow River well”Marketing practice of harvesting high-frequency repeat purchases from local tourists。The morning of November 13th，"I'm Not a Henanese" written by Qin Shuo, a well-known media person from Henan, has set off online discussions about the memory of his hometown of Henan，At the same time，Jianye Cultural 188bet app has joined forces with more than 10 leading 5A-level scenic spots across the country，Let’s add color to the culture of the Central Plains。Aiming at the characteristics of the customer group mainly tourists from this province，Team integration Meituan takeout、Meituan Taxi、Maoyan and other local multi-scenario channels for effective reach，at“Only Henan·Drama Fantasy City”When the Meituan Scenic Area Member Flagship Store is online，By lighting up the map、Member Lucky Draw、Super Brand Day joint promotion and other colorful activities，Precipitated online membership，Inspire repurchase potential。

As understood，188bet app landmark marketing activities created by Meituan Tickets in cooperation with more scenic spots will be launched one after another，Work together to provide tourists with more fresh and interesting travel experiences，Meet people’s consumption needs for a better life。