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LoginDays ago,Europe’s largest tourism real estate developer, France’s PVCP Group, officially announced its cooperation with China’s HNA Group,Enter the Chinese market。
Alan, Vice President of PVCP Group said,HNA Group’s dual expertise in tourism and real estate coincides with PVCP Group,He is confident in the cooperation between the two。
An important step in the development of PVCP Group in China,Introducing the concept of "Center Parcs" to China。188bet sports betting app download
Mr. Alan said,Same as Center Parcs in Europe,The group will mainly target the urban population who need to escape the city and family travel for short-term vacations。PVCP Group is very confident that it 188bet sports betting app download will be a great success in China。
About the development of the central park concept in China,Mr. Thierry Hellin, Vice President of PVCP Group, said in an interview,He hopes to create a new brand with a similar concept in China,Aimed at China’s growing middle-class and above urban population,Provide a paradise to escape from the city,A convenient French way of leisure,Let vacationers experience true integration with nature。
In addition to Center Parcs, one of the eight major brands,PVCP Group also intends to introduce the serviced apartment brand Adagio and the senior citizen residence brand Les Senioriales into China。The specific cooperation model is still under negotiation。Currently, PVCP Group has launched a project in Shanghai、Conducted exploration and inspection of real estate around Beijing and Shenzhen。
However,PVCP Group’s operating model may be a major focus for HNA Group to work with it in the future。According to the person in charge of the group,PVCP Group’s operation model is rather special,The group participates in the development and construction of tourism real estate projects and sells them to investors,Then lease the property back from investors for tourism management,Return 188bet online sports betting tourism proceeds to investors in return。
Other than that,Mr. Aylan also said that cooperation with local Chinese governments is also in the group’s development plan。“PVCP Group is by no means a simple real estate developer,Our goal isIn a non-scenic area、In an undeveloped natural environment,Create a long-term profitable tourism economic ecology,Real estate is just the foundation and support,The real core lies in tourism operation and management。
At this point,We have nearly 50 years of professional experience,We know how to bring life and strength to a property。Because every Center Parcs is built,It will bring consumption demand to the local area、Employment、Taxation,Thus promoting the development of local economy。” He expressed his willingness to use the group’s expertise on Chinese soil。
The French have always been famous for knowing how to enjoy and vacation。Mr. Aylan thinks about PVCP Group’s development in China,It is also the integration and exchange of Chinese and Western vacation concepts and models。
"As Premier Li Keqiang said at the China-France Business Summit,What China and France have in common is their love for food,Because it embodies the romance of the French,188bet online sports betting It also reflects the pragmatism of the Chinese。" Mr. Alan said,“We would also love to combine the two like gourmet food。”
He thinks it mustWe must fully respect the Chinese people’s tourism culture and consumption habits,But at the same time, it brings a French-style "harmony between man and nature" natural and environmentally friendly vacation style,From housing construction to entertainment facilities,Even to the dining design in the resort,Reflecting more French flavor,Give Chinese consumers different experiences and choices。
Data display,The PVCP Group, headquartered in France, is the largest tourism real estate developer in Europe,Established in 1967,It has 8 brands,More than 300 tourist resort properties,The number of tourists welcomed in 2014 reached 8 million。PVCP Group is a leader in short-haul tourism in Europe,has always occupied an absolute leading position in this special market。
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