“The 188bet economy is not a beautiful sight、A tent、A simple business that clocks in once，But a collection of sports and outdoor、Leisure and entertainment、Comprehensive test questions on accommodation experience and other aspects。Operators should explore the characteristics of the camp，Yishan Zeshan、If water is suitable, then water will be water，Exploring and improving in practice，Continuously innovate，Avoid homogeneous operations，To solve the problem of tourists’ strong sightseeing、The problem of low participation，Gradually cultivate consumers’ 188bet habits，Only in order to achieve a long-term business。”

Days ago，Exquisite 188bet brand Hi King Wild Luxury Camp (hereinafter referred to as “Hi King”) Received millions of angel rounds of financing，Valuation in the tens of millions，The owner is a well-known luxury tent manufacturer at home and abroad“Yiwu Boting Tourism Development Co., Ltd.”(hereinafter referred to as “Boting”）。Hi King said，This round of financing will continue to be used to establish an exquisite 188bet chain business model，And continue to promote“New lifestyle”Towards a larger market。

How did 188bet less than two-year-old institution win the favor of employers？Hey King what did you do right？

Micro-vacation attributes are the number one selling point

2020，The epidemic restricts inter-provincial travel、Overseas travel，Cui Lianbo, the founder of Hi King who comes from the cultural tourism industry, thinks，It will be a market for peripheral travel for a long time in the future，So I started researching surrounding tours“Micro vacation”’s activities and gameplay。He found that in addition to traditional resorts and surrounding scenic spots，The market lacks an Internet celebrity scene where you can both live and play，I chose outdoor exquisite 188bet。

Market inspection findings，Most practitioners like 188bet，Doing it as a player，There are very few commercialization parts，And there are not many standardized services provided to users。

There is market demand，And the supply side cannot provide better services。188bet will bring great entrepreneurial opportunities。

Then，What is the core selling point of exquisite 188bet？It is an experience tent accommodation，It’s an internet celebrity checking in，Still playing outdoors，The food is still unique？Cui Lianbo and his team analyzed and reached the final conclusion，The core selling point of the product is“Internet celebrity and fun”。I think this thing can be popular，Internet celebrities spread easily，Fun and repurchases are higher。

The next step is to consider positioning and site selection.

Cui Lianbo positioned the project as “Micro holiday 188bet”。he mentioned，The micro-vacation 188bet is completely different from the destination，The user group of the former is the surrounding residents of the city where the 188bet is located，The latter’s customer base is tourists from other places。

“Don’t think about tourism when making a 188bet，Don’t define campsites as different accommodations，It is difficult to generate repurchases because of putting the cart before the horse。Even if tourists find a tent 188bet to stay at the destination，In terms of positioning，He is a fake user。Because he only uses this tent 188bet as a place to stay，Will not repurchase。”Precisely because Cui Lianbo is very familiar with the tourism industry，So he decided to go another style，There is no choice to operate the 188bet as a surrounding tent accommodation，But use the campground as a &ldquo for traveling in the suburbs of the city;Lifestyle”，A lifestyle of outdoor nature and light luxury experience。

Based on the above positioning，Hi King when selecting a 188bet site，First consider the size of the urban population，The second is the distance between the 188bet and the city，Finally, there are factors such as the environment and safety around the 188bet，Of course，Consumption power around the city is also an important consideration。

Cui Lianbo gave a model: the population of the city where the 188bet is located must be more than 3 million，The campground is within 80 kilometers from the city，After satisfying these two core points，Find the corresponding campsite for screening，Choose a good environment、High safety factor。

July 2020，Hi King chose to open his first 188bet in Xi’an。

188bet campground is not so much modeled after a campsite，It is better to say that it is built according to the experience of an Internet celebrity。

Marketing，Cui Lianbo quickly covered Douyin with his best travel e-commerce model、Xiaohongshu and other platforms，As expected，Almost no marketing expenses，The traffic is coming，And beyond the unexpected。

Product selection，Follow the ideas of internet celebrity attributes and marketing attributes，Only consider one concept when selecting products, which is to have Internet celebrity appearance，“As long as the thing you choose has good looks，Looks tasteful，188bet thing is absolutely correct。”

After Internet Marketing，Many users want to experience this new thing after seeing it。An important reason why they are willing to experience it is，In the original consciousness，188bet is hard work，But through the transformation of exquisite 188bet，They know that 188bet can be a very comfortable way of leisure，And you can take beautiful photos in a comfortable manner。

Do the second one、The third camps are located in Kunming and Jinan，Also used the same method，Discover the attributes of Internet celebrities，Create a place for internet celebrities to check in。“No problem with the effect，But we also received a lot of feedback and suggestions from users，The most important point is，What activities and ways to play at the campsite？&188bet;

Cui Lianbo began to rethink，Why users come to the 188bet？In addition to clocking in，Besides taking pictures，What else does the campground have to offer？

There is user feedback，I like the open natural environment and space of the 188bet，And you can also have face-to-face communication with strangers。This kind of experience is completely missing when staying in a hotel。

Cui Lianbo captured the key information——Social。188bet actually provides users with an outdoor open social space。

So，Cui Lianbo upgraded the 188bet software and services，Trying to create a more sticky social space。Including evening conversations around the fire、Bonfire party、188bet Education、Werewolf、Script killing and other activities with strong social attributes，These activities have one common characteristic——All users across the 188bet like to participate，Including strangers。As one of the founders of HiKING, Rao Yangyu has more than ten years of experience as a team building trainer，Various game plans，Scene customization，There are endless theme experiences。

“In 188bet case，Users come here not just to take photos and punch in，To truly return to nature，Relax，Communicate with strangers in the same scene，Even become friends。”

Build a standardized chain 188bet

Last winter，During the two months not suitable for 188bet，Cui Lianbo began to think about a deeper question: whether the exquisite 188bet project can be replicated，Is there a business model?，Can it become an industry——Cui Lianbo thinks，If there are only a few campsites on the market，It’s not big enough to be an industry，And if standardization is not achieved、Replicable commercialization，It can’t be the tent 188bet industry，Can only be counted as one scene and gameplay at most。

Wang Chunwang, another founder of HIKING, is a hotel management major，Has 6 years of hotel management experience，Under the leadership of Cui Lianbo，From hardware to service together，Establish a series of standardization，Includes meals，Accommodation，Activity，Staff Code of Conduct，Service details and other standards。April，Cui Lianbo launched the chain 188bet model——is a standardized copy、Direct operation through unified management、Joint venture、Expansion of brand partner model，A business form to achieve scale returns。

After financing，Hi King starts to set up camps across the country，There are already 12 camps operating simultaneously 188bet year。

One thing is worthy of affirmation，In the process of operating multiple self-operated campsites at the same time，If there is no system、No standard、No training、No talent inventory、It can’t be done。To solve this problem，Hi King co-founder Rao Yangyu integrates all the big names in the industry，Combining all the problems and valuable experiences encountered since 2 years of operation，Created the first training academy in the 188bet industry: HiKING Training Academy，While training your own internal backbone，We also provide systematic professional courses to the society。

On the other hand，To meet standardization, process standards need to be met，But this process needs to be adjusted according to the different positioning of each 188bet。At this time, it is necessary to formulate the lowest standard to the greatest extent——Standards for things，Standards for users，Standards for money。

The core of setting standards for things is whether they can improve efficiency。Just let all staff focus on“How can we do 188bet more efficiently?”Do things for the starting point，Human efficiency is very important。

Standards for users。The core point is to satisfy users。But it is difficult to do 188bet。Cui Lianbo said，Because customers are attracted by advertisements to come here to experience it，Due to different perceptions，Different experiences，Final satisfaction will also vary。

“Since the user has changed，We need to make our services fixed，Standard，Unchanging。We have formulated actions such as when communicating with users，Language，expression，Attitude, etc.，What standards should be achieved on these points。Add the scene of the 188bet like this，Add services，Plus event arrangements, etc.，There will be no problem。”

The most superficial user 188bet comes from online and offline experiences.

First node: content activation;
Second node: Network platform reservation;
The third node: the moment the user sees when he first walks into the 188bet；；
The fourth node: the moment when the 188bet CA greets the user;
The fifth node: the moment when you enter your tent territory;
The sixth node: CA accompanies users to do outdoor activities and train in nature；
Seventh node: The user is ready to enjoy the afternoon;
The eighth node: the moment when users personally experience the 188bet kitchen；
The ninth node: the moment when night falls and the lights turn on;

The tenth node: the moment when the campfire and outdoor movies start；

The eleventh node: the moment when entering the tent and preparing to sleep;

The twelfth node: the moment when the tent is opened 188bet morning;
The thirteenth node: the moment when you want to enter the 188bet again;
The fourteenth node: the moment when users are crazy about recommending to friends;
The fifteenth node: the moment of coming to the 188bet for the second time;

To ensure user experience，Hi 188bet allocates resources based on the above fifteen nodes，These service paths can bring a good user experience to users，The combination can well show the entire service process of Hi 188bet。

Finally, the modularization of network operations，Based on user needs、Content guidance，Consider 188bet from the perspective of traffic operation，Provide brand partnership solutions from branding to operation to assist franchise partners in one-stop operation，Based on brand power、Online operation capabilities、Offline management capabilities、Content design capabilities and technology development capabilities，Realizing modular empowerment，Multi-dimensional help franchise partners better improve their performance。

The current development trend of tent camps，There are more and more single camps，Present branding、Differentiation、The clear trend of personalization，But the human efficiency of single operation is low，High investment in online operations，188bet products and camp activities are facing the need for transformation and upgrading，This coincides with the brand partnership empowerment that Hi King is currently doing。At this stage, 188bet culture has not been better promoted and guided，The number of 188bet households in the United States reaches 86.1 million，188bet penetration rate exceeds 65%。Chinese 188bet is far from reaching the stage of competition among enterprises，Everyone has its own advantages，More entrepreneurs are focusing on tent 188bet，The more conducive to stimulating market enthusiasm and share。

Currently，Hi 188bet has formed a business model of self-invested camps + brand camps + industrial services，Three effects superimpose to form a growth flywheel。Self-operated and joint venture，Three ways to join the brand to lay out nationwide chain camps，Complete the layout of 50+ brand chain camps nationwide in 2022。

“China has reached the era of play&188bet;

If you say，In 2019，Exquisite 188bet is just an ungrounded “A game for the few”，Today，Already successful“Breaking the circle”，Crush the escape room、Script Kill，Become the favorite of those born in 1995。And the market size is considerable，"Research Report on Market Monitoring and Future Development Prospects of China's Outdoor 188bet Industry from 2021 to 2025"，The market size of the outdoor 188bet industry is expected to continue to grow，Will reach 56 billion yuan in 2026。

According to Qyer.com data，2020，188bet popularity increased by 303.5%，The number of 188bet-related notes published in the Xiaohongshu community in 2020 increased by 271% year-on-year，Views of 188bet-related notes increased by 170% year-on-year。2021“Surrounding Tours”Surge in popularity，188bet search popularity increased by 258% compared with the same period last year。

Last year，In Xiaohongshu, the name is ";188bet”Search for keywords，There are more than 230,000 related notes。The "2021 Generation Z 188bet Social White Paper" released by Taobao is also displayed，36.4% of young people become "" after experiencing outdoor 188bet";188bet True Fragrance Party”。

Parent-child families are also an important part of 188bet enthusiasts。According to the "2019 Hurun Rich List" released by Hurun，The number of middle-class households in mainland my country has reached 33.2 million，Parent-child time and educational functions of 188bet，Especially valued by middle-class families。

Meanwhile，The number of 188bet-related companies is also gradually increasing，The number of 188bet-related companies in China in 2020 is 8315；5551 more than in 2019；As of November 16, 2021，The number of 188bet-related companies in China is as high as 17,579。

Without a doubt，Enthusiasm for 188bet has driven explosive growth in searches and sales of related products on e-commerce platforms，It also led to the rapid expansion of the campground market。

But it is undeniable that this emerging business is still in its infancy，Facing many challenges。The vast majority of tourists are one-time purchases，Defects in camp construction lead to poor experience，The degree of differentiation of hotels and B&Bs is not high、Unclear market positioning and other issues，These are all troubles in the growth of the 188bet economy，To achieve sustainable development, we need to“Step by step”。

Said Li Guangzhen, founder of Boting，The 188bet economy still faces uneven levels of campsites、Most difficult to make profit dilemma。Find the correct market positioning、Exploring the business model is an urgent problem that needs to be solved。

Li Guangzhen further elaborated on the 188bet’s pain points:

• From the perspective of industry form，188bet camps are actually a heavy asset industry，Involving land acquisition、Construction、Planning、Report regulations、Environmental assessment and other aspects，High initial cost，Long return period。
• Construction，Many campsites are not specifically planned at the beginning of their construction，Lack of effective communication between builders and operators，Resulting in high subsequent construction costs。
• Operations，The current 188bet project is single，There are many imitators but few who are deeply involved in market segments，“Earn a wave of popularity”’s fast-food consumption is obviously not enough to support the long-term survival of the camp，Only strengthen advance planning，In order to avoid chasing high costs。

In view 188bet above pain points，Li Guangzhen gave the solution，Practitioners should study market segments，Provide special products。

“The 188bet economy is not a beautiful sight、A tent、A simple business that clocks in once，But a collection of sports and outdoor、Leisure and entertainment、Comprehensive test questions on accommodation experience and other aspects。Operators should explore the characteristics of the camp，Yishan Zeshan、If water is suitable, then water will be water，Exploring and improving in practice，Continuously innovate，Avoid homogeneous operations，To solve the problem of tourists’ strong sightseeing、The problem of low participation，Gradually cultivate consumers’ 188bet habits，Only in order to make a long-term business。”

This is also in line with Cui Lianbo’s exploration of this，He wants to make the 188bet a way of life in the suburbs of the city，A lifestyle of outdoor nature and light luxury experience。He thinks“China has reached the era of play，We’re here‘Have fun’The era of treating it as a way of life。”To cultivate a new way of life，It is destined not to be rushed。

It is precisely because I want to turn this thing into a long-term business，Cui Lianbo and Bo Ting hit it off，He is considering，Boting can continue to provide supply chain support to Hi King，You can also guide customer flow for Hi King，The more important point is that they have the same ideas，Don’t treat 188bet as a business that will get high returns in the short term。