2020，The sudden new coronavirus epidemic has devastated China’s tourism industry。2021 to present，Post-epidemic era，The epidemic is irregular and“Scattered points”Outbreak，The tourism industry is still troubled。Major travel agencies、Airlines and OTA platforms，All severely damaged。

Under this background，Maitao parent-child——A slightly famous parent-child service e-commerce platform has suddenly emerged as a new force，Take the lead in transformation，Change business direction，From traditional outbound travel、Long-term parent-child tours shift to peripheral tours、Camp Education、Camp Education，Realize business recovery，Complete performance growth。Recently，Xie Zhen, founder of MaiTao Parenting, was invited by Chongming District, Shanghai，Attended the launching ceremony of the Shanghai Rural Revitalization Parent-child Tour Route Collection Activity，And conducted industry sharing。

Maitao Parent-child，Founded in Shanghai in 2014，Founder Xie Zhenqian Yilong.com Chief Operating Officer (COO)，President of CEIBS Alumni Travel Industry Association，CEIBS“20 people in 20 years”Outstanding Alumni。Currently，Maitao Parent-Children is already the fastest growing in China、One of the leading parent-child service e-commerce platforms，Currently has 4 million+ parent-child family users，Acquired from Fosun、Semir、Walden、Hundreds of millions of yuan in investment from well-known institutions such as Chenhui。At the 188bet app download same time，Through affiliated travel agencies and thousands of suppliers，Provide a variety of indoor venues for children aged 3-15、Children’s science popularization、Family Hotel、Camp Education、Study trip，And won the top 100 innovative and entrepreneurial enterprises in Shanghai、National modern service industry comprehensive reform pilot enterprise、Geographical unit of Shanghai Science Popularization Education Base、Cultural Tourism“Dragon Bird Award”Best Camp Education Institution of the Year。

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2021，Affected by the epidemic，Hainan tourism circuit breaker 5 times；August of the same year，The summer vacation was supposed to be the peak period for parent-child travel，But with the emergence of the first wave of epidemic in Xi'an，A sudden turn of events。Maitao Parents and Children’s refunds due to the epidemic in 2021 reached 1.400 million yuan。

Post-epidemic era，Under the irregular interference of the epidemic，People’s travel habits have been reshaped，Minimizing travel risks is the first priority。When travel time and travel radius are greatly reduced，Traveling abroad、Outbound travel，Even traveling out of the province，They are gradually shrinking，The demand for local travel and surrounding travel has exploded。

At the same time，With“Double reduction”Implementation of the policy，Various education and training institutions have transformed or even closed down，However, parents want children“Don’t waste your vacation”’s obsession continues，This means that a large number of students in off-campus subject training will be diverted to research and practice activities。Youth career planning、Innovation training、Aesthetic Education、Moral Education、Sports……Parents’ attention shifts from traditional subject education to quality education，Study tours and camp education welcome opportunities。

Cultural tourism research 188bet app download has been in the DNA of the company since its establishment，Therefore，It is not surprising that Mai Tao chooses to develop further in this segment。In order to make up for the losses caused by refunds for long-term parent-child travel，Catch“Double reduction policy”Opportunities brought about，Maitao parent-child quickly made it without giving up long-term parent-child travel，Strive to develop peripheral tourism、Weekend study、Decision-making on camp education。

Proof of fact，This choice is correct。2021，Cannot carry out outbound business、Refund up to 1.In the case of 400 million yuan，Relying on surrounding tours and multiple study tours and camps to become popular，Maitao’s performance still achieved growth compared to 2019。

Original IP to create popular research products

Since the double reduction policy was released in the summer of 2021，Maitao’s peripheral studies and camp education are experiencing explosive growth。Many emerged from it such as“Taihu Lake Water Environment Monitoring”、“Sea, Land and Air Military Summer Camp”、“Retirement Home Rooftop Farm”It’s hard to get a ticket“Hot item”Activity。

Post-epidemic era，“Double reduction policy”Under the blessing，There are many companies that are transforming into local study and camp activities，Why can Mai Tao's parents and children be "";Deus Exec”，Become the first choice for parents？

With the development of the domestic research industry，Study products are becoming more diverse、Rich，The demand to win with quality and individuality is becoming more and more intense。Xie Zhen thinks，Maitao parents and children can stand out，Inseparable from its ability to create original IP。

Yimaitao parent-child original IP——“Maitao Little Detective”Series as an example，This activity has only been developed for half a year，Already attracted more than 2,000 children to participate，Rapid reviews from parents，Many families 188bet online sports betting don’t even buy from the first to the fourth quarter。

“Maitao Little Detective”The series has caught the craze of script killing，Remove bloody and violent elements from adult scripts，Weakened the complex reasoning plot，At the same time, it incorporates the concept of research，persistence“Immersive scenes + high-energy original scripts”，Created a brand new version、A script for children。

Different from adult scripts, mostly readers、Analysis is the core，Maitao’s children’s script combines scientific content，Make solving crimes more than just using your brain，There are also hands-on experiments、Team collaboration and other aspects。For example, Season 1，Children learn fingerprint recognition during activities、Acid-base balance、Physical and chemical knowledge such as footprint recovery。In terms of script，Maitao took a unique approach and adopted an open ending，Every teacher may have a different murderer in class，Don’t be afraid of spoilers！

In addition to the confusing case、The process of clearing away the fog to find the truth and the high-energy script，“Maitao Little Detective”Another key to series success，It is the creation of immersive scenes。For example, the latest“Maitao Little Detective”Season 4——"Hotel Storm"，The subject is“A business case that happened in the hotel”，Maitao moved the venue directly to the presidential suite of Radisson Blu Hotel, Shanghai。

Central Committee of the Communist Party of China、The State Council’s “Opinions on Comprehensively Promoting Key Works of Rural Revitalization in 2022” clearly states that while encouraging the development of rural leisure tourism and other industries，"&ldquo issued by the Ministry of Culture and Tourism;14th Five-Year Plan”Cultural Industry Development Plan" is also clear，Encourage the development of study tourism。

188bet app Chongming District Women’s Federation was the first to respond to the call，Lianhe District Culture and Tourism Bureau, etc.，Focus on family and parent-child themes，around“Morality, intelligence, physical education, and art”Wuyu content，Carry out“Traveling in Chongming  Learning on the road”Chongming District Parent-Child Study Tour Design Competition，And plan and carry out a series of publicity and promotion activities。

Maitao Parenting CEO Xie Zhen serves as the event judge，Invited to attend the launch ceremony。Xie Zhen said，Post-epidemic era，Chongming District wants to seize“Double reduction”Opportunity，Quickly win market recognition，There are four key factors。

First，Clear positioning，Clear theme。Product forms must be designed according to local conditions for different ages and special groups，Meet the time requirements of different groups of people。

Secondly，Unique resources，The results are clear。During the actual promotion process，Activities with scarce resources are more likely to be favored by parents。

Again，Adequate protection，Emergency in place。Camp Environment in Activity、Life Security、Medical security and personnel security are the most basic requirements。

Last，Grasp the rhythm，Promote a sure win。In this“The smell of wine is also afraid of the deep alleys”era，The success of the event，Inseparable from effective and accurate promotion delivery。

Under the normalization of the epidemic，How to use“Double reduction policy”’s benefits，Continue to deepen the field of study camp activities，Bringing valuable services to more parent-child families，Meet children’s exploration and practice needs outside the classroom，Not just Mai Tao parents and children，This is also a question that many people in the study and tourism industry need to think about。