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Based on the analysis of Qingming tour booking and travel data,Tuniu Travel Network released the "2022 Qingming Festival Tourism Consumption Report"。Data display,This year’s Qingming Festival“Locals travel locals&188bet app download;Highlighted features,Reflected in tourists’ product choices,local、Short-distance vacation products based on peripheral areas are the most popular。In terms of travel themes,Except for flower viewing、Ancient Town、Village etc.“Traditional Projects&188bet app download;Outside,“Night tour + flower viewing&188bet app download;、RV self-driving、The popularity of suburban camping continues to rise。
Local and surrounding vacation-oriented,“Privacy&188bet app download;“High quality&188bet app download;into keyword
188bet app download data display,Local and surrounding travel orders dominate Qingming bookings and travel orders。Beijing、Wuhan、Chengdu、Chongqing、Guangzhou、Hangzhou、Nanjing、Changsha、Lanzhou、Visitors from Yinchuan’s ten places have greater demand for peripheral travel。
Judging from the distribution of the number of 188bet app download orders,Orders for 188bet app download for 1-2 people account for 63% of the total orders,Orders for trips with 3-5 people account for 18% of the total orders,couple、Bestie、Parent-child families are the mainstream customer group。Judging from the distribution of tourist 188bet app download days,Over 60% of tourists 188bet app download for 1-3 days。On the one hand,The small number of people in a single order means that tourists traveling during the Qingming Festival attach great importance to the privacy and safety of their journeys;On the other hand,The shorter number of days tourists 188bet app download has also put forward higher requirements for tourism quality。
Age characteristics,Young and middle-aged people are the main group of tourists traveling during the Qingming Festival,Young people aged 26-35 account for 44% of the total number of trips,Middle-aged people aged 36-45 account for 30% of the total number of trips。For the majority of young and middle-aged people,Their demand for tourism quality has become more diversified and personalized,For example“Generation Z&188bet app download;’s focus is on the innovation and upgrading of travel gameplay,Parent-child families pay more attention to the in-depth vacation experience。
Night tour unlocks flower viewing“New posture&188bet app download;,RV self-driving、Camping in the countryside becomes“New favorite&188bet app download;
This year’s Tomb Sweeping Day holiday,Flower viewing tour、Ancient Town Tour、Rural 188bet app download is the most popular。
Take flower viewing tour as an example,Since March,Tuniu Travel Network“Viewing flowers&188bet app download;The search volume of related keywords increased by more than 106% month-on-month,Among them rape flowers、Sakura、Peach blossom is a popular flower viewing spot in cities and suburbs。Ruwuyuan、Luo Ping、Yangshuo、Hanzhong、Xinghua is a good place to watch rapeseed flowers nearby;Wuxi、Wuhan、Zhangzhou、Kunming、Shaoguan is a place for cherry blossom lovers“Paradise&188bet app download;;Beijing、Taoyuan、Zhoushan、Tianjin、Yiwu relies on peach blossoms to attract many tourists from surrounding areas。
Revolving around users’ flower viewing needs,Tuniu has launched a series of products such as“Yangzhou Slender West Lake-Qianduo Cauliflower-Wuxi Yuantouzhu 3-day bus tour&188bet app download;“Sakura Festival-Wuxi Yuantouzhu Sakura Villa Day Tour&188bet app download;“Wuyuan Automobile 2-Day Group Customized Tour&188bet app download;Excellent small group including flower viewing products、Private group tours and other products,Further upgraded“At your doorstep&188bet app download;’s flower viewing experience。
Simultaneous Night Tour、Hotel micro-vacations are also frequently increasing tourists’ flower viewing plans。For example, Beijing Yuyuantan Park in recent years、Wuhan East Lake Cherry Garden、Nanjing Meihua Mountain and other places have opened flower viewing nightclubs;During the flower viewing season,Many destinations focus on flower viewing,Introduced a variety of“Wine+View&188bet app download;Package,Attract more tourists to come and enjoy flowers while on vacation。
Also,Tuniu Travel Network data display,Beijing in recent years、Shanghai、Guangzhou、Hangzhou、The booking volume of camping products in first-tier and new first-tier cities such as Nanjing is showing a significant growth trend,Every weekend and short holidays,Camping base in the suburbs of the city、RV campsites even appeared“It’s hard to get a vote&188bet app download;’s sight。This year’s Tomb Sweeping Day holiday,Hangzhou Tongzhou Island Campground、Hangzhou Norman Camp Tonglu Camp、Muren Sun Valley, Lin'an, Hangzhou、Huzhou Moganshan Yelin Garden Camp、Haining Dajianshan Camp on the other side、Chengdu Luke Island Campground、Zhuhai Hengqin Xingledu Camping Town、Huizhou Original Countryside Campground、Shantou Nanao Leren Tent Camp、Fengning Good Morning Xiongkuru Tent Hotel and other hotels have attracted the attention and popularity of tourists,“Rent an RV and drive yourself、Go camping in the countryside&188bet app download;Captured the hearts of a large number of young people who pursue exquisite life。
“Travel Festival&188bet app download;“Member Day&188bet app download;Double spring outing benefits are coming,Premium long-term tour、Wine scene package has become the most popular stock in IN
On the eve of this year’s Qingming Festival,Tuniu held ";316 Member Day&188bet app download;“323 Tourism Festival&188bet app download;Two large-scale promotions,Continue to accumulate energy for the Qingming Festival。
Under epidemic prevention and control,Although you can’t travel far for the time being,However, tourists’ demand for domestic long-term travel has not subsided。Judging from the recent booking orders on Tuniu Travel Network,at“Second appointment&188bet app download;’s booking measures are favorable,Long-term travel still accounts for a certain proportion of booking orders,Many tourists chose“Stock up first,Travel again&188bet app download;。
From the perspective of stocking categories,Excellent flower viewing route、Hainan“Wine+View&188bet app download;Packs are the most popular。Tuniu“323 Tourism Festival&188bet app download;Period,“Xinjiang Tianchi-Sailimu Lake-Turgen Apricot Blossom-Nalati 8-day tour&188bet app download;“8-Day Tour to Tibet Peach Blossom Season&188bet app download;“100-mile Rhododendron and Yellow Fruit Tree-Xijiang Libo-Fanjingshan Zhenyuan 7-day tour&188bet app download;Pre-sales for isometric games are hot;“Sanya Howard Johnson Guoguang Resort Hotel 3 days and 2 nights wine view package&188bet app download;“3 days and 2 nights at Crowne Plaza Resort Sanya Bay with wine view package&188bet app download;“Sanya Yalong Bay Mangrove Resort Hotel 3 days and 2 nights wine view package&188bet app download;and other products have set off a trend of stocking up in resort hotels。Many booking users said,Under the premise of traveling safely,They still look forward to going to distant places as soon as possible to experience a different spring。
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