Jinlv Network News，China's leading tourism market research and consulting agency Jinlv Consulting recently released the "2014-2015 China Online Travel Market Research Report"，Report Display，2014，The total transaction volume of China’s scenic spot ticket booking market is approximately 89.9 billion yuan，Among them，Online channel ticket booking transaction volume is approximately 49.200 million yuan，Online penetration rate is about 5.5%。

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(1) Online penetration rate of China’s scenic spot ticket booking market in 2014 - statistics by transaction volume

Jinlv 188bet sports betting app download Consulting-Jinlv Think Tank Monitoring Data Display，2014，The total transaction volume of China’s scenic spot ticket booking market is approximately 89.9 billion yuan，Among them，Online channel ticket booking transaction volume is approximately 49.200 million yuan，Online penetration rate is about 5.5%，Non-online channel ticket transaction volume is approximately 849.800 million yuan，About 94 of the total transaction volume.5%。

Figure 1: Online penetration rate of China’s scenic spot ticket booking market in 2014 - statistics by transaction volume

(2) Competition pattern of China’s online scenic spot ticket booking market in 2014 - statistics by transaction volume

Jinlv 188bet sports betting app download Consulting-Jinlv Think Tank Monitoring Data Display，2014，The overall size of China’s online scenic spot ticket booking market is approximately 49.200 million yuan;Among them，The top three OTAs in online scenic spot ticket booking transactions are Tongcheng.com、Ctrip Travel Network and Lvmama Travel Network，The proportion of the total online scenic spot ticket booking market is 25.8%、17.3% and 8.2%，The sum of the transaction volume of scenic spot ticket products of the three companies has reached more than half of the total online scenic spot ticket booking market。

Figure 2: Competition landscape of China’s online scenic spot ticket booking market in 2014 - statistics by transaction volume

二、Analysis and forecast of China’s online scenic spot ticket booking market operation situation in 2015

Strong team consulting analysis thinks，China’s online scenic spot ticket booking market in 2015 showed the following characteristics:

The arrival of the era of individual travel，The tourist structure of the scenic spot has changed 188bet online sports betting from the situation where group tourists dominated for many years to the situation where self-guided tourists dominate，Forcing scenic spots to pay attention to self-guided tourists and reconstruct ticket distribution channels。

In the past two years，Major online travel operators vigorously develop the scenic spot ticket market and launch a series of promotional activities such as "One Yuan Ticket"，Become the driving engine for online sales in the scenic spot ticket market，Accelerates the development of the habit of tourists booking tickets for scenic spots online。

The rapid development of information technology has greatly promoted the development of smart tourism and smart scenic spots，With profound wisdom、ticket factory、Jinglvtong、Taijiu information、In-depth industry services from a large number of excellent smart tourism technology solution providers represented by Dingyou Information，Greatly improved the informatization level and e-commerce cooperation of the scenic spot、Development capabilities。

Governments at all levels vigorously promote smart tourism、Norms and guidance，It is expected that the online scenic spot ticket booking market and the construction of smart scenic spots will accelerate in the future。