Jinlv Network News，China's leading tourism market research and consulting agency Jinlv Consulting recently released the "2014-2015 China Online Travel Market Research Report"，Report Display，2014，The total transaction volume of China’s 188bet app download booking market is approximately 89.9 billion yuan，where，Online channel ticket booking transaction volume is approximately 49.200 million yuan，Online penetration rate is about 5.5%。

1. China’s 188bet app download booking market size in 2014

(1) Online penetration rate of China’s 188bet app download booking market in 2014 - statistics by transaction volume

Jinlv Consulting-Jinlv Think Tank Monitoring Data Display，2014，The total transaction volume of China’s 188bet app download booking market is approximately 89.9 billion yuan，where，Online channel ticket booking transaction volume is approximately 49.200 million yuan，Online penetration rate is about 5.5%，Non-online channel ticket transaction volume is approximately 849.800 million yuan，About 94% of the total transaction volume.5%。

Figure 1: Online penetration rate of China’s 188bet app download booking market in 2014 - statistics by transaction volume

(2) Competition pattern of China’s online 188bet app download booking market in 2014 - Statistics by transaction volume

Jinlv Consulting-Jinlv Think Tank Monitoring Data Display，2014，The overall size of China’s online 188bet app download booking market is approximately 49.200 million yuan;where，The top three OTAs in online 188bet app download booking transactions are Tongcheng.com、Ctrip Travel Network and Lvmama Travel Network，The proportion of the total online 188bet app download booking market is 25.8%、17.3% and 8.2%，The sum of the transaction volume of 188bet app download products of the three companies has reached more than half of the total online 188bet app download booking market。

Figure 2: Competition landscape of China’s online 188bet app download booking market in 2014 - statistics by transaction volume

二、Analysis and Forecast of China’s Online 188bet app download Booking Market Operation Situation in 2015

Strong team consulting analysis thinks，China’s online 188bet app download booking market in 2015 showed the following characteristics:

The arrival of the era of individual travel，The tourist structure of the 188bet app download has changed from the situation where group tourists dominated for many years to the situation where self-guided tourists dominate，Forcing scenic spots to pay attention to self-service tourists and reconstruct ticket distribution channels。

In the past two years，Major online travel operators vigorously develop the 188bet app download market and launch a series of promotional activities such as "One Yuan Ticket"，Become the driving engine of online sales in the 188bet app download market，Accelerates the development of the habit of tourists booking tickets for scenic spots online。

The rapid development of information technology has greatly promoted the development of smart tourism and smart scenic spots，With profound wisdom、ticket factory、Jinglvtong、Taijiu information、In-depth industry services from a large number of excellent smart tourism technology solution providers represented by Dingyou Information，Greatly improved the informatization level and e-commerce cooperation of the 188bet app download、Development capabilities。

Governments at all levels vigorously promote smart tourism、Standards and guidance，It is expected that the online 188bet app download booking market and the construction of smart scenic spots will accelerate in the future。