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As the tourist activity radius changes from inter-provincial travel、Transform long-term tours into peripheral tours、Local travel,Exploring local museum 188bet mobile login resources has gradually become a popular way to travel。Ctrip data display,Among Ctrip’s top ten most popular domestic scenic spots from January to May 2022,Museum exhibition hall ranked fourth,Out of every 10 tourists who booked scenic spot tickets from Ctrip,One person has made a reservation for the museum。Tourists not only love visiting museums,Also loves to share experiences。Ctrip community data display,The number of museum-related notes in the first half of 2022 increased by approximately 80% year-on-year。
Ctrip May Day data display,The May Day Golden Week that just passed,188bet mobile login and 188bet mobile login tourism has performed well in the local tourism market。May Day ticket bookings for local museums and exhibition halls increased by 260% compared with Qingming Festival,More and more tourists choose to enter museums to experience the charm of culture。
Judging from the age of users of Wenbo Travel,Users who booked museums through Ctrip in the first half of this year,Mainly 80、Mainly those born in the 1990s,Post-80s generation accounts for 42%,Post-90s generation accounts for 29%。It is worth mentioning,As young people’s recognition of traditional Chinese culture continues to escalate,188bet mobile login attractions represented by museums are increasingly popular among young travelers。Data display,First half“Generation Z”(people born between 1995 and 2009) accounts for 25% of museum bookings。Among the people searching for the museum,Post-95s account for nearly 30% of the share。
“188bet mobile login experience has become an important part of tourism consumption,Especially the young people who grew up with the Internet,They are interested in personalization、Demand for experience,Spurred the museum to continuously iterate and upgrade from technology to service。More and more museums rely on new technologies,Explore new ways to add personalization、Immersive experience,Activation History,Bringing the 188bet mobile login relics closer to people’s lives。As a leading domestic tourism service company,Ctrip also spares no effort to join in the co-creation of innovative museum products,Leverage Ctrip’s marketing、Social and technical advantages,Create more 188bet mobile login tourism products worth experiencing for young people。” Sun Jie, CEO of Ctrip Group said。
Marketing Empowerment、Co-create new products,Ctrip takes multiple measures to promote 188bet mobile login travel for young people
Reporter learned,Aimed at young people who love to socialize、Characteristics of sharing, On the occasion of International Museum Day on May 18,Ctrip is online “The museum is so interesting”Activity。From museum collections loved by young people、Interesting Museum、Hidden gameplay to be unlocked、Start with four aspects of museum cloud tourism,Changing the Museum of the Past“Serious”image,Based on profound historical and 188bet mobile login heritage,Rich 188bet mobile login relic treasures,Another way to travel to the trendy museum for young people。At the same time, realize the 188bet mobile login communication effect of the museum。
With the diversification of museum types,Just a display of 188bet mobile login relics、Exhibits are no longer enough to meet the needs of today’s young people,How to operate、Innovation、Increasing interactivity becomes a museum maintenance“Hot”Problems that urgently need to be solved。Recently,Introduced third-party partners by Ctrip,Joined with Tsingtao Beer Museum to create an immersive scripted game "The Awakening Brewer"。This script belongs to the large-scale retro Republic of China suspense reasoning script,Can satisfy the plot party’s brainstorming,Also includes role play、Puzzle solving、Latent spy war and other elements。188bet mobile login enthusiasts while visiting the museum in depth,You can also use the 188bet mobile login background of the museum to immerse yourself in script killing。
“This kind of tourism company jointly develops new products with museums‘Co-construction model’is a collaborative project that we have intensively researched and explored in the past year。The 188bet mobile login and Ctrip leverage their respective advantages and resources,Both parties work together to break through innovation barriers,Produce new gameplay by creating new scenes,Construct ‘Inner loop’Enhancing the 188bet mobile login’s market competitiveness and brand awareness。”Introduced by the Ctrip project leader。
As understood,Last June,The Tsingtao Beer 188bet mobile login also successfully held the“Garden within a garden”Special exhibition of light and shadow show。Ctrip took advantage of its resources to find high-quality venue partners to help the 188bet mobile login build a second venue。The special exhibition breaks through the traditional visiting route of the 188bet mobile login,New light and shadow interactive area,Visitors can taste Tsingtao beer while exploring the history of the 188bet mobile login,One side through sound and light technology,Experience the high-tech fun of checking in in the light and shadow area。
In-depth professional explanations drive 188bet mobile login in-depth tourism,Ctrip 188bet mobile login explanation guide products cover 112 cities
As 188bet mobile login depth travels into the public eye,The way to visit museums is no longer limited to “Wandering around”’s visit or photo check-in。Make an appointment with a guide,Planned and in-depth understanding of the historical stories and 188bet mobile login connotations behind 188bet mobile login relics,Becoming a fashionable way for consumers to choose 188bet mobile login tourism now。
According to Ctrip,Ctrip local guide platform,Rich and diverse 188bet mobile login explanatory products,In-depth explanation of 188bet mobile login and museum attractions products from the guide,To immersive 188bet mobile login experience products,Experience the restoration of 188bet mobile login relics walls、Mirror ground by ancient methods、Old method of plant tie-dyeing, etc.,Integrate into more options for tourists to experience 188bet mobile login tourism。
In guided tour products,Explanatory products account for 15%,188bet mobile login explanation products cover 112 cities。Explanatory guides have higher qualification requirements,Many senior scholars in the 188bet mobile login and tourism industry、Senior Tour Guide、History experts have joined Ctrip’s local guide platform,At the same time, more and more young guides are joining the national 188bet mobile login industry development plan。
In the context of restricted travel due to the epidemic,Using 188bet mobile login and creative IP as media,Ctrip local guide has incubated and established the Treasure Guide Illustrated Project in 2022,Including series of topics on civilization and museums,Aiming to explore more in-depth 188bet mobile login and tourism content,Discover more excellent guides to tell museum stories to everyone,Output depth content,Building a bridge for dialogue between tourists and museums。
According to introduction,Ctrip Treasure Guide-Civilization and Museum Series has been completed for 3 issues,Famous 188bet mobile login and museum attractions covering multiple cities,For example, the Terracotta Warriors and Horses、Forbidden City、Sanxingdui and Henan Provincial Museum, etc.,Arouse the interest of more tourists through the dissemination of short videos explained by treasure guides,Promote the charm of Chinese culture。The participation of a large number of famous guides also enriches tourists’ choices,For example, Shaanxi Tourism Ambassador-Xi’an Guide Liu Guoyang、Fang Bo, the gold medal winner of the National Tour Guide Competition、Beijing Tourism Commission certified lecturer-Beijing guide Li Shuoshi, etc.。
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