Today, I was overwhelmed by the experience sharing of Cheetah Mobile CEO Fu Sheng。An important point he mentioned is that entrepreneurship should close open problems。My understanding is，Looking for a convergent one、Relatively subdivided entry points to exert force，Consider the layout again。This reminds me of Zowei Travel, which previously received RMB 50 million in financing，They use the territory as the entry point，Now we want to expand overseas。

Currently they cover 30 cities in the country，10 overseas countries and regions，Has 20,000 driver resources，Hope to achieve full worldwide coverage before the middle of next year，Arrange a 40-person destination BD team overseas。Founder Cui Tao shared his strategy from market entry to expansion and growth to 36Kr，And discussed the direction of future layout。

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Cui Tao thinks about the evolution of the tourism industry，Experienced the OTA era (Ctrip) - Forum、Strategy of the Era (Qionyou、Mafengwo) - the path of mobile travel notes (bread travel)。And 2014 became a watershed，The entire industry begins to pay attention to the destination market。"Everyone understands the truth，Users spend most of their travel time at their destination。Before 188bet app last year，Things before traveling are very mature。" Cui Tao said。

The first to enter the destination market，This is a fun way we have reported more before、Haiwan and Woqu Travel, etc.，These players are more or less faced with the problem of high customer acquisition costs。The latecomers entering the destination product market tell this story: through a certain business (such as WIFI、B&B and car guide, etc.) establish basic business model，Get and stick users，Then enter the destination market。

Cui Tao thinks，Travel itself is extremely non-standard，The entry point requires a high frequency、Standardizable products，Easy to quickly add volume。So after flight and hotel，Small transportation at the destination is the best choice。And，Destination traffic is the first link after users arrive at their destination，It will have a greater impact on subsequent purchasing behavior，The chain that guides back-end transactions is also relatively short，This has made chartered cars attract a lot of capital attention recently。

But，This kind of diversion is likely to be difficult to return online。We discussed this before，When you arrive at your destination, your chartered bus driver recommends a product to you，Users may not return to the platform for booking chartered cars to conduct online transactions。Cui Tao said frankly，Now they only require drivers to do recommended work，That is, pass the information to the user，But we don’t expect users to return to the platform to complete their reservations。As for how to allow users to complete online transactions in the future，They are also thinking about it。

From domestic chartering to overseas chartering

When traveling on foot, I first did domestic chartered cars，Cui Tao looks back now，I feel that I made a very wise decision。

In 2014, when entrepreneurs were optimistic about the prospects of overseas independent travel，What 188bet sports betting app download we focus on is the growth rate of the market。But Cui Tao thinks，The entire market is still too small and too fragmented (most tourists’ destinations are still Hong Kong and Macao)，The competition among startup companies is quite fierce，If doing overseas，Easy to prolong the front line，And got into a melee。

“My prediction at that time was，There will be no winner within two years，Because the market is fragmented，It is difficult for entrepreneurs to take root in their destination，If the destination product cannot be reached, it will be the same，But it takes time to take root and reach your destination，So the market must be chaotic for a period of time。”

So Cui Tao wants to，Domestic chartered car market，Market competition is not fierce，Become the leader in the subdivided vertical field of chartered cars within one year，Working out in a team、Methodological accumulation、There are gains in user acquisition，I will go abroad when the time comes，At least it has advantages in terms of experience and users - after all, outbound travel users are a subset of domestic travel users。

Cui Tao said，General users will complete flight bookings one month or even earlier before departure，But the charter will be confirmed a few days before departure。Acquire users through SEM/SEO methods，It is necessary to continuously push information to users within this month or even longer，The cost of money and time is relatively high。

The story of traveling on a platform

Stories told while traveling，It is an entrepreneurial platform - in my opinion, it is more like starting with a car + guide，How to switch to the destination product C2C platform。Cui Tao said，Although the products we make now are relatively similar，But he hopes to be a platform in the future，Helping all people around the world with tourism service capabilities to 188bet app form self-employment capabilities on the platform。Cui Tao also wants to revamp this model，Deploying teams in key destinations，Open a branch，Just to find out the differences、Distinctive products。

Cui Tao said，These people with tourism service capabilities，Lack of stable acquisition、Channels to accumulate users and display products，I want to use such a platform when traveling，Let these people get rid of the ground travel agency - this is similar to the hydrogen travel we reported before，Completely consistent in the original intention。

So there is no commission for traveling on foot，Not too worried about dumping orders between users and suppliers。Cui Tao thinks，As a platform, walking travel meets the needs of both suppliers and users，Therefore, both parties have no motivation to abandon the order。We have mentioned the requirements of suppliers above，There are three main user needs: transparency、Various and interesting choices、Able to carpool，These three points can be provided when traveling on foot - because the latest product iteration has added social networking and group sharing functions。

In the future, Gotrip will set pricing rules for products on the platform，Allow suppliers to set their own prices。On product display，The background will set the algorithm from multiple dimensions (such as the uniqueness of the product、Review、Grid, etc.)，And make dynamic adjustments based on time and user location，But we will not consider the paid promotion model。

Finally, Cui Tao and I discussed two industry issues，For your reference:

• Do novice users need in-depth experience products: Personal opinion，Most users of free travel products are still novice users，This type of user may have just escaped the shackles of group travel，Unable to do in-depth experience tourism during free travel，188bet sports betting app download So many entrepreneurial projects are aimed at this group of users。In-depth experience travel products that I want to travel while traveling，Generally considered to be for a relatively small group of advanced tourists，Is the market slightly narrow？Cui Tao said，Everyone who goes out wants to experience the most interesting local products，But novice users really don’t know what fun things are there，That’s why I won’t do those in-depth experiences。He thinks，If you can tell the user，What’s so fun about this place，It’s not that difficult to experience these fun things，Then novice users are also willing to experience it。So，can be understood as，It is the imperfection of the product that prevents the advanced needs of novice users from being met。

• Are there really any advantages in switching from domestic market to overseas market？Resource BD and operation of overseas destination products，Due to business habits、Differences in culture and even social development，The methods are different。Cui Tao thinks，The experience of running chartered cars in China while traveling can also be copied abroad，For example, how to expand service provider resources more efficiently、How to select better service providers and how to handle disputes with local interest groups。Cui Tao said，Domestic experience has taught them some basic methodologies，Although overseas，These methodologies may not be fully applicable，But there are always similarities，Allow them to "deal with it first"，Consider the overall solution again。