In recent years，Ctrip、Mama Donkey、Tongcheng.com and others are making efforts in the peripheral 188bet sports betting market，In the opinion of industry insiders，This is the last frontier for traditional 188bet sports betting agencies。How is the surrounding tourism market?，How will traditional 188bet sports betting agencies “defend” this market？
Why persist if you don’t make money
This year’s China Tourism Day，Shandong Ginza Tourism organized more than 150 people to 188bet sports betting to Zibo Yuanshan Forest Park for free。188bet sports betting agencies not only don’t charge money，We also provide tourists with a free lunch，And bear the cost of transportation and insurance。The 188bet sports betting agency doesn’t make money but still pays for it，But Zhang Li, deputy general manager of Shandong Ginza Tourism, still feels that “it’s worth it”。
“In the past few years, we didn’t pay much attention to peripheral tourism，I don’t think it’s profitable。But in the past two years，The company began to tilt its energy and manpower towards peripheral tourism。"Zhang Li said，Reason for doing this，Because the company found out，Peripheral 188bet sports betting is the foundation of other businesses，First, you can accumulate customers，Maintain member；Second, it can accumulate reputation，Increase customers’ trust in the company’s service quality，Become a loyal customer of the company，Continue to choose the company’s long-term 188bet sports betting and outbound 188bet sports betting products；The third is that it can pass large passenger flow，Stability and scenic spots、Destination relationship，Get preferential policies on tickets and more。
Zhang Xiaoguo, Chairman of Shandong Guoxin International 188bet sports betting Service, also said，Although the profits from peripheral tours are very thin，But its most important role is to accumulate customers，“When the company first got involved in the long-term group business，Customers are accumulated from short-term 188bet sports betting，Gradually develop long-term 188bet sports betting、Outbound 188bet sports betting，Peripheral tourist customers are still very important to 188bet sports betting agencies。Moreover，You can also control resources through short-term operations。”
Shandong Forest International 188bet sports betting Agency’s Forest Bus specializes in surrounding forest tourism and has received more than 6,000 people so far，In the opinion of General Manager Sun Fengsheng，Attract tourists to the surrounding area，Then tap into their needs，Design products with corresponding continuity。"Within three to five years，Short-term tourism will enter a golden period of development，Because tourism is transitioning from sightseeing to leisure vacation，First start with traveling around the area。
Develop products and provide good services
In the business of Qingdao Zhongzhi 188bet sports betting Agency，The proportion of peripheral 188bet sports betting reaches more than 90%。Although many 188bet sports betting agencies think that traveling around is not profitable，Zhongzhidao’s business is booming。Introduction by General Manager Sun Shuwei，I was looking forward to an increase in tourists every day last year，I hope there won’t be too many people this year。
“The peak time this year was more than thirty groups a day，Usually three to four people，The profit is not lower than that of a large group。"Sun Shuwei said，The reason why we can have such good customer flow and revenue，Because the Damei Laoshan line built last year laid the foundation，And this year, the “Tour of Kindness” was launched，String together several routes in Laoshan。

At the same time，188bet sports betting agencies provide high-quality services，Every small group’s car is a sedan，And according to the requirements of tourists、Physical conditions and other factors can freely determine the nodes and rhythm of the tour。The 188bet sports betting agency also provides each tourist with a bottle of Laoshan Coke，A bottle of snakegrass water，A bottle of cold beer。Also，Tour guide and driver，Especially suitable for accompanying family tourists。
Online tourists rate China 188bet sports betting’s peripheral 188bet sports betting products and services very highly，This also gave Sun Shuwei greater confidence。He recently wants to expand the peripheral 188bet sports betting market，“Qingdao Food Tour、Classic Architecture Tour，Coming online soon。”
188bet sports betting agencies should do a good job in surrounding tourism，First, we must work hard on product research and development，Do a good job in refining the theme、Event Planning、Product packaging，Increase interactivity、Participatory，Highlight featured products；The second is to improve services，Especially the tour guide service。

“These two years，Many 188bet sports betting agencies have neglected tour guide services for short-term tours。If the tour guide is just leading the way: get on the bus and several people、Let guests sleep、Free activities，Then the value of the existence of a tour guide will be lost。The tour guide should explain it well，Coordinate food and accommodation，You also need to control the pace of your tour，Active atmosphere。”
Have advantages Competition is also fierce
“E-commerce ticket discounts，Further seizes 188bet sports betting agencies’ peripheral 188bet sports betting market share”，Zhang Xiaoguo said，But in the surrounding 188bet sports betting market，Traditional 188bet sports betting agencies still have advantages，We will never give up this market to others。“188bet sports betting agencies can give full play to their advantages in product research and development；The second is to increase cooperation with resource parties such as scenic spots；The third is to reflect the service advantages。”
“The ideal is mutual penetration，Mutual cooperation，E-commerce is also a promotion channel。188bet sports betting agencies have strengths in research and development of products and services，E-commerce channels are powerful，Mutual cooperation，Leverage each’s strengths，The effect will be better。

The products developed by 188bet sports betting agencies have obtained a large number of customers through e-commerce platforms，E-commerce has good products that can increase traffic，Enhance competitiveness。Guide service is also a feature of 188bet sports betting agency products，This is what e-commerce needs but lacks。"Zhang Xiaoguo said。
Sun Shuwei also said，In the peripheral 188bet sports betting market，Traditional 188bet sports betting agencies can cooperate with e-commerce，Currently，The company’s peripheral 188bet sports betting products are already on Ctrip、Sold on Tuniu and 188bet sports betting agencies’ own Tmall stores。

“Can promote each other with e-commerce。We are the first Qingdao 188bet sports betting brand on Ctrip，Now accounts for more than 90% of Ctrip’s Qingdao tour products，Satisfaction is the highest online。Originally, the e-commerce platform is a standardized product，188bet sports betting agencies make personalized products on e-commerce platforms，For e-commerce，Also an innovation。”
Said Yan Xiangjun, Director of the Information Center of Shandong Tourism Bureau，Peripheral 188bet sports betting accounts for the largest share of the entire tourism market，It is also an area where e-commerce penetration is weak。Peripheral games rely more on the control of offline resources，In this area，Traditional tourism companies are not inferior to e-commerce companies engaged in peripheral tourism。
“The biggest difference between peripheral 188bet sports betting and mid-line and long-term 188bet sports betting is that the source and destination overlap。The farther the source of tourists is from the destination，The more obvious the information asymmetry becomes，The advantages of e-commerce become more obvious。

The origins and destinations of surrounding tourists coincide with each other，Low information asymmetry，And the resource party and the operator are very close，Traditional 188bet sports betting agencies can still have advantages。But we must also consider innovation，If you insist on traditional operating methods，Maybe it won’t last long。”